Branding Lumina Insurances Services
Branding A Health Insurance Company
We started by naming Lumina and proceeded to create a distinctive brand that would garner attention at first sight. Because this brand had to appeal to a wide range of markets including: B2B and B2C, we were challenged with messaging that resonated with both. We are proud that Lumina has surpassed all of our expectations and become a very recognized brand.
Specialty Solutions. Open-Access Benefits.
Brilliant Todays, Brighter Tomorrows.
Campaign Headlines & Subheads:
Low-Income? Non-Eligible? Both?
Insurance Isn't Exclusive. We Can Bring Coverage & Comfort To You & Your Family
With Bundled Life & Long Term Care, Everyone's Covered...
Part-Time Seniors Included.
The Cloudy Future Of Medicare Has Some People A Little Worried.
Lumina Can Forecast A Brighter, Clearer Insurance Outlook.
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