Your company’s brand standards manual is the document that binds all of your branding elements together. This will be your branding bible so to speak, that you will refer back to again and again any time you develop a marketing piece. Your brand manual is comprised of all the verbal and visual elements that establish your brand. This ranges from taglines and slogans to typography and graphic elements. It is vital that you follow your brand manual in order to keep your brand consistent and recognizable, so that it stands out and cannot be mistaken for any other brand. After going through the branding process with us, you will walk away with your very own brand standards manual that you can use for all future marketing advertisements.
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