Your brand's slogan should make an emotional and psychological connection with your clients. This is where you should be creative and clever. Examples of recognized brands include: The Ultimate Driving Machine (BMW), Where Do You Want To Go Today? (Microsoft), We Try Harder (Avis), or Have It Your Way (Burger King). Your brand's slogan sets the tone for campaign themes and future marketing materials. Most importantly, your slogan should make your brand memorable.
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