Social media marketing uses social media websites like Facebook and Twitter to drive more traffic to your website. By using social media marketing, you can create web content specifically intended to gain the attention of web users while additionally motivating them to share that content with their social networks. News shared through social media has the ability to spread like wildfire and can oftentimes be even more successful than paid marketing spreading only by word-of-mouth. Social media marketing is a relatively inexpensive way to market your company and is important to consider because it increases brand awareness which can then result in increased communication for your company as well as better customer service.
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