Although social media copywriting follows some of the same rules as traditional copywriting, it is also important for you to understand how it differs. Social media users want to connect, not be sold to, so remember to make your social media copywriting connect with the reader on a personal level. When composing your social media copywriting, share something funny, a photo or a trivia question and you’ll be amazed at the response you get. You want to engage your customers by posting something they will want to respond to. People generally use social media to vent, share successes or talk about their day so consider how you can tap into this with your social media copywriting in order to establish an online presence for your brand.
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