There are 3 key items you need to focus on when it comes to website copywriting which include keeping it concise, easy to scan and objective. Generally you should include about half the amount of writing for website copywriting as you would for traditional writing. It is also important to make your website copywriting easy to digest by breaking it up into chunks, using headlines and subheadlines as well as bullets. Similar to writing for a newspaper, you should also include the most pertinent information first for website copywriting. Because web users spend such little time on a site before deciding whether or not to stay or keep looking, it is vital that your website copywriting is on point.
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