What is Brand Marketing and Brand Design? Why Use A Branding Agency?
Brand marketing is using a clearly defined brand and marketing it to the audiences that matter. Brand design is just a part of an overall brand that is based on strategic positioning. It is important to use an advertising agency or branding agency that really understands this distinction. Many design firms, marketing agencies and website companies do not understand how to develop a comprehensive brand, though they can develop brand elements such as logos and slogans.
In brand marketing we use messaging that is targeted to the emotional touch points of each market you serve. The brand messaging can consist of campaign headlines, slogans, taglines, positioning statements and much more. A well developed brand uses all of these on a consistent basis.
Brand design brings the brand messaging to life and and can enhance marketing efforts significantly.
Creating A Comprehensive Brand.
To create a proper brand and ensure that it will be appeal to the right audiences we do much more than design visuals— we take a thorough approach.
Step 1. Research
Step 2: Full Day Workshop
Step 3: Brand Positioning
Step 4: Brand Messaging
Step 5: Brand Design
Step 6: Brand Marketing