Advocates For Better Marketing, Advertising & Design
We founded Marketing and Advertising Design Group (M.A.D. Group) to make an impact on consumers in San Diego and across the country. We are advocates for better marketing practices because we don’t like the standards that prevail in our industry. Our primary purpose is to help businesses thrive that serve our communities using creative approaches in marketing, advertising and graphic design.
- The M.A.D. Difference
- Our Approach
- Practical Advertising
See What Makes Our Agency Unique
When you blend passion with talent and mix in a driving purpose to make businesses matter more...that is The M.A.D. Difference. Give us a challenge and hold us to a higher expectation. Ask us hard questions and expect the truth. Give us good and get back great. Give us ugly and get beauty that connects. Come in a stranger and become family.
An Overview Of Our 7 Step Process
Our goal is to be as effective for you as possible. We try not to be “yes” people unless “yes” is the best step for getting you closer to your goals. Here is our preferred approach to helping you move forward:
Before we begin a project or give a quote we like to discuss your goals and map out an outline of how to get there.
We try to understand as much as we can about who you are marketing to, what motivates them and how to best connect with them.
We look at your competitors to see what their message is to your markets, how they present themselves visually, and where they underserve the market. This enables us to market your company better than your competitors.
Next we create messaging for your marketing materials and website that hit emotional touch points that connect with your viewers.
After the messaging has been created we focus on the visual elements of your marketing. Our approach is to develop visuals that synergize with your messaging to make a powerful, memorable impact.
We outline a month-by-month action plan and start advertising and marketing your company.
We follow up on all actions to see what’s working and what’s not, so we can make changes as necessary.
How Practical Advertising Can Provide Better Returns On Investment
To be practical in advertising you must use common sense when appealing to consumers. An advertising agency that is more interested in providing hip and clever work, than practical solutions does not do justice to its clients.
On every campaign, design or brand that comes in front of you, ask yourself “does this connect with me?” or “will this prompt me to take an action?” If it doesn't, it may not serve your best interest.
We believe marketing should include asking someone to take an action. If you’re not doing that then we consider it simply informational public relations. We try to create scenarios that draw people in to take an action or ask a question. We try to connect with them emotionally so they will feel no hesitation contacting you or making a purchase.
We are the consumer advocate. Whether B2B or B2C our quest is to help you help your clients. We have to feel passionate about how your company is benefiting people and communities before we accept a project. Our philosophy is to not accept projects that do not benefit all who are involved.
“Better intentions create better success.” ~ Jason Delfos ~
Our Promise To You
At M.A.D. Group we promise to serve you at the highest standards of ethics; to represent you as our prime interest; to be a committed partner to you and your clients; to not promise what we cannot deliver; and to not take lightly our responsibility of helping you achieve your marketing and sales goals.
The Markets We Serve
Through the years we’ve worked with hundreds of companies that serve a multitude of markets. Whether working with business-to-business or business-to-consumer, each project brings its own set of challenges and rewards. As an advertising agency in San Diego we feel proud to have helped so many companies in so many industries.