This DIY SEO Tip Still Works
Every small business is chasing the golden ticket to SEO. In such a competitive environment, with Search Engine Optimization playing an imperative role in reaching audiences, figuring out how to get on the first page of Google and other search engines is no easy feat. Even large companies with dedicated marketing teams work constantly to maintain or elevate their Search Engine Results Page (SERP) ranking.
As SEO and the understanding of relative algorithms have evolved, so too have the tactics for getting that proverbial golden ticket, landing that proverbial big one – the coveted first page.
Early SEO Strategies: How We Finally Got It Right.
Believe it or not, in the early days, webmasters and self-proclaimed SEO gurus were actually more on-target than those following relatively recent trends. Website and search engines originally had the same, singular objective, which was to reach users and convert them (be it to purchase, signup, watch a video or read an article). Then came the cannibalistic idea of appeasing algorithms. While this is certainly necessary, the approach of trying to appeal to search engines led good web content to be devoured by bad web content. Search engines hated it, and Internet users were confused and frustrated by all the redundant, hyperbolized, boilerplate messaging. According to Google’s Maile Ohye, a Developer Programs Tech Lead, this all went down around 2005.
Luckily, like fashion trends, SEO trends are cyclical. We’re no longer in the regrettable “80s Hair-Dos and Neon Spandex” days of SEO, when websites were littered with keywords in vain attempts to nail arbitrary keyword density ratios. Websites are finally coming back around to what’s most important for SEO: The User Experience. When a website shows it’s putting the user first, meaning pages are easy to navigate and are populated with informative, compelling and cohesive content, search engines reward it with a better ranking.
If your content is like candy (sweet) and your website is up to date, you’re on the right track. If not, refine it, test it, refine it some more.
Remember: When It Comes To SEO, Your Website’s First Impression Isn’t Your Website.
When Internet users search a keyword or a phrase on Google (or on the off chance they use Bing), they’re greeted with upwards of 100,000 results. Your website – you hope – is tucked in among the throng of relevant and irrelevant pages. To make it to the top of the Google rankings