Small Business is making a comeback in America these days. With the help of affordable technology, a small business can offer some of the same services and products as larger businesses, while still offering it at a high level. With proper small business marketing, a small business can get the attention it deserves and win over clients that would traditionally buy from larger businesses.
The key is to start out by being a big fish in a small pond. Look for the areas you can compete in that are underserved; then serve them well. Simultaneously, start focusing on a small business marketing approach that lets consumers know you can give personal attention and one-on-one service, both online and off.
The centerpiece to your marketing is your website. Start by making it personal and inviting. Then once you've got it thoroughly refined from a visual and marketing standpoint, change your focus to optimizing so that it gets noticed by search engines. Once you've done this you will be ready for following a small business marketing plan.
The small business marketing plan should include clearly defined goals for a two year stretch, plus a quarter-by-quarter action plan of what needs to be accomplished. To get a good grasp on how to create a small business marketing action plan, you may need some professional help. But to start, you can calculate the average lifetime worth of your clients, and then estimate how many leads you would need to land each new one.
Next, whether it is B2B or B2C, you will need to be creative in your approach. Marketing for small business requires good timing and creative marketing materials. The materials you use should be created with clever headlines, clear call-to-actions, and highly refined designs that resonate with their audience.
We realize there is so much more to this than we can possibly include here, so call us to see how we can make an impact on your business.