Branding Choose Good Power



Creating Branding For A New Nonprofit

When beginning this project we wanted to name the nonprofit so that it would be memorable. With such a powerful name we then embarked on creating a tagline and slogan that would be just as powerful. The entire branding crystalized to be so powerful that we set a very high standard for how energy companies need to be branded.

New Tagline:

A Not-For-Profit Solar Energy Movement

New Slogan:

Make Renewable Doable.

Campaign Headlines & Subheads:

Brighten Our Future, Not Our Planet.

Give A Dollar To Solar Power.

Become A Power Partner!

Make Clean Energy Possible.

We See The Light...Then Harness It.

We Choose Good Power.

With Power Comes Responsibility. That's Why We're Making Renewable Doable

Give A Dollar To Solar Power.

See Other Branding Samples


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