Branding Crosswalk Properties

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Creating A New Brand For Very Specific Markets

After a full day branding workshop we crerated an approach to market to two specific markets. Based on a softer approach, we changed the name and embarked on creating a powerful brand aimed at divorcees and people handling probate after losing a loved one. We chose gentler colors that are warm and trustworthy.

New Tagline:

Buying, Selling & Renovating For Probate & Divorce

New Slogan:

Shouldering Your Tomorrow.

Campaign Headlines & Subheads:

Divorce Sucks.

That's Why We Try Harder.

You've Been Through Enough.

It's Our Turn.

We Know What We Would Want.

That's Why We Give Better Guarantees.

There Are Very Few Guarantees In Life.

But We Offer Quite A Few.

See Other Branding Samples

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