In 2021, businesses around the world outsourced over $85.6 billion worth of marketing. The businesses came in all shapes and sizes, with unique desires and diverse needs. The question is why did they choose to pay someone else to run their marketing campaigns?
The answer is simple: the benefits outweighed the costs. The return on their investment made it worth their while, and it isn’t a new trend. Companies have been outsourcing their marketing since before humans created the barter system.
The difference is that now there are more reasons to outsource than ever before. In the article below we outline these reasons in broad strokes.
Curious to learn more about the benefits of outsourcing your marketing?
When you’re ready to learn why businesses like yours hire professionals to run their campaigns, read on.
You Can Scale Easily
We live in an era in which competition is steep. It takes more to build a business—more time, more expertise, and more money. Businesses have developed new strategies to contend with these pressures.
They must grow rapidly to keep from smothering under the shadow of their competition. They also must downsize to contend with the rapid fluctuations in the economy. Fortunately, technology makes scaling a business a straightforward process.
When you outsource any part of marketing, what you’re doing is renting marketing experts. You can rent them for as short or as long a period as you like. If you don’t find one marketing team beneficial, then simply switch to another one.
That also means you don’t have to pay benefits, sick leave, or deal with the headaches of hiring and firing employees. Scale up when you need a boost to your sales. Scale down when you’re struggling for cash. It’s as simple as that.
You Get the Expertise of Marketing Masters
Many small companies simply can’t hire in-house marketers. They don’t have the budget to keep an extra person on staff. Even if they did, they would be hiring a single person for the job.
Unfortunately, marketing in this day and age often requires proficiencies in many fields:
- Social media advertising
- Graphic Design
- Web Design
No single person is a master of all these. Only a marketing group could claim expertise in all those fields. Large corporations still hire experts to fill each of these rolls on their marketing teams.
Well, now small businesses can do the same. Or at least they can rent them to build their marketing formula, social media campaign, or whatever else they need.
You Increase the Chances to Get a Better ROI
When you hire an expert, what you’re doing is bypassing the learning curve that comes with learning any new skill. Think about it for a minute.
If you’re new to digital marketing, you’d need to create ads for search engines and social media platforms. That alone means understanding the intricacies of the platform and the habits of its users. It also means mastering the art of persuasion, copywriting, color theory, and a whole laundry list of other skills.
The whole time you’re doing this, you must pay for your mistakes. Quite literally. Those mistakes add up quickly and can easily put your business in the red.
When you outsource, you pay marketing experts not only for their time, you pay them for their history. They’ve years of experience. They’ve already learned from their blunders, so they’re likely to skyrocket the return on your investment.
You Can Focus on What’s Most Important
As you know, owning a company requires you to play many roles. Nowhere is this more obvious than for the solopreneur. Unfortunately, solopreneurs have a finite amount of time each day to do their tasks.
When solopreneurs split their attention, they’re pulling time away from critical areas in their business. For most owners that includes areas that need high-level thinking and strategic planning. Without these, a business will stagnate and fall apart.
The same is true for small and mid-size businesses. Owners must have a vision for their business. It’s the only way to assure growth.
If an owner must pull his focus away from that vision and focus on the minutiae, he leaves his ship without a captain. That’s a certain recipe for disaster.
You Stay Current
Have you read up on the video marketing trends of 2021? What about Neil Patel’s latest blog post on optimizing a landing page?
You see, that’s the double-edged sword of progression. The availability of new tools can have a profound effect on the success of a business. Unfortunately, navigating the ever-changing terrain requires vast amounts of energy.
It makes it impossible for a single person to stay current on an entire industry. There’s so much information that you can only remain up to date on a small range of subjects. If you attempt to stay current on digital marketing, you’re going to lag behind in another area.
When you outsource, on the other hand, you’re assured that your marketing team already knows the latest information. They won’t waste their time on outdated methods. The best part is that you don’t have to pay for the time they spend sifting through blog articles and attending conferences. It comes free with the package.
One Quick Caveat Before You Go
The sections above presume that you hire a qualified marketing team. Unfortunately, the industry is clogged full of pretenders with little experience and even less know-how. If you plan to outsource your marketing, perform your due diligence.
That means figuring out what you need. It means checking the background of whichever company you choose to hire. It also means avoiding cheap labor, and realizing experts cost money. Fortunately, the ROI is worth it.
After You Read the Benefits of Outsourcing
Now that you understand the benefits of outsourcing your marketing, it’s time to evaluate your business. Check to see if your business would benefit from more visitors to your website and more sales. If so, dig around in your budget and see how much money you could allocate to hiring a marketing team.
If you found this material enlightening, pop over to our library and browse our other spectacular marketing articles. So long and good luck!