In 2018, businesses around the world outsourced over $85.6 billion worth of marketing. The businesses came in all shapes and sizes, with unique desires and diverse needs. The question is why did they choose to pay someone else to run their marketing campaigns? The answer is simple: the benefits outweighed the costs. The return on their investment made it worth their while, and it isn’t a new trend. Companies have been outsourcing their marketing since before humans created the barter system. The difference is that now there are more reasons to outsource than ever before. In the article below we outline these reasons in broad …

Did you know the global digital advertising market is worth over $192 billion? Are you curious about the difference between advertising vs. marketing? Not to worry! In this article, we’ll go over the differences between the two and how they work together. Want to learn more? Keep reading to find out! Advertising Vs. Marketing: A Guide Marketing includes the business of strategizing to promote services, products or brands. This is an umbrella term including all the things you do to spread the word about your business. This includes setting up social media channels, creating graphics, and advertising. Advertising falls under the category of marketing and is the …

Increasing customer retention by 5% increases profits by 25% to 95%. One of the important things you can do to increase customer retention is building a trustworthy brand. Branding is an essential part of building a sticky business where customers stick around for the long-term. Continue reading this article to learn the top branding trends of 2019. What Is Branding? Branding is not just creating a name, symbol or design that sets your company apart from other companies. Branding is your company’s unique personality, character and set of values. It is displayed with messaging, visuals and a strategy. Branding can also be created for each specific product or …

The value of good writing goes unnoticed until it doesn’t. In other words, you could read a million perfect memos and never really pay attention to the writing. Once that horrible memo is sent out, though, you can’t take it back. Bad writing is as embarrassing as it is difficult to follow. It doesn’t stop there, though. Good copywriting can have invisible effects that ripple all throughout your business. We’ll talk more about that idea in this article, hopefully giving you a greater appreciation for the copywriter in your office. The Importance of Good Copywriting Our example of the memo might be a little bit …

Digital ad revenue reached nearly $100 billion last year. If you’re wondering why, it’s because digital advertising works. Even though tradition formats are still seeing use, the digital world is where it is at for businesses big and small. But knowing exactly how digital advertising can help you is important. And if you don’t know how it can help, then you might use it for the wrong reasons. Lucky for you, this article is going to break down exactly how you can use it to your advantage. After reading, you should be ready to be an advertising expert. Read on to learn more! Low-Cost Advertising …

Video is taking over more and more of our Internet time. According to the Digital Marketing Institute, the average person watches 1.5 hours of video every day. That’s good news for marketers. In the same survey, 76% of marketers reported that video helped them increase sales for their companies. Video can do the same for your company. Here are just some of the top video marketing trends you can take advantage of today that will help turn 2019 into your most successful digital marketing year yet. First, we’ll look at some of the types of videos you can create for your company. Then we’ll look at how …

You know that creating a strong branding strategy is just as crucial as making superior products or offering the most efficient and effective services possible.  You want to make sure that the content you create, no matter its goal, is consistent with who you are as a company.  But when it comes to understanding how to actually find your brand voice?  You’re just not sure where you should start.  Brand marketing and development is just too important to get wrong. Keep on reading this post to create a consistent, strong, and engaging brand voice for your company. 1. Remember Why You Started The first step in …

11 Comprehensive Marketing Strategies, From Planning To Lead Generation. By Jason Delfos, President & Founder of Mad Group Consulting, Inc. IT’S TIME TO MOVE ABOVE THE NOISE WITH A POTENT MARKETING STRATEGY. Every year more competitors come into your space and make your marketing efforts more difficult. There is simply an overwhelming amount of noise in advertising and marketing. It’s too easy to be invisible, obscure, and even forgettable. Since most businesses can spend no more than 5% of their gross sales on marketing, it’s important to spend this budget wisely with a well-planned tactical approach. As you read through this step-by-step guide to marketing …

By Lane Harbin | Guest Writer As an email marketer, you know that email database decay is an unavoidable part of your job description. This is why you likely spend a significant amount of time on growing your email list. However, building your list doesn’t have to be such a challenge. You don’t need to work hard—you just need to work smart. With the right planning and implementation of the various ways you can grow your email list, you will definitely see results. Here are three of the best strategies for you. 1. Encourage Existing Subscribers To Share Your Content Social media is a useful …

As a business owner, you know you need to “build your brand.” You also need to get your company’s name in front of more people so they know what you do. Are those the same thing? Is there any difference between your brand and your company? The truth is there is a lot to your company besides your brand. However, it’s unquestionable that your branding is the most public face of your business. Here’s what you need to know about your brand vs company, and how to handle both! Your Company: The People Who Work With You Your company is much more than an image …

We know that the phrase “content is king” has become a cliche in business and marketing companies. But there’s a reason why content has become so important for modern marketing and business development. Online ads that are written just the right way can help you attract new customers. Having the right content on your website can help improve your rankings in search engines. Do you want to create effective content for your business? You’ve come to the right place. When you follow our copywriting tips you’ll be creating content that produces results. 7 Essential Copywriting Tips You may not have aced English or know much about …

Digital marketing isn’t just about dropping a tweet or sending an email. Understanding how you can attract and communicate with customers, clients, audiences involves staying ahead of new and exciting technological developments in the industry. But are you too busy running your business to know what the latest digital marketing trends are for 2019? If you are, don’t worry–here are the top 5 trends in digital marketing to look out for this year. 1. Chatbots and AI Are Going Mainstream You could spend every hour of your working day answering questions for your customers, but is that a good use of your time? If you’re hiring …

In 2018, the millennial generation had the most buying power of any generation in the United States. As a brand, being able to attract millennial consumers is an essential element for long-term success. Millennials are specific when it comes to what they want from brands. Traditional marketing efforts or having the lowest prices is not enough to win over customers from the millennial generation. They expect more out of the businesses where they are going to spend their money. Knowing how to market to millennials is an art, but there are a few key ways that you can get your brand on board. You need …

As small businesses across San Diego are slated to spend around $75,000 this year on digital marketing, there are smarter ways to spend that money than others. With the right digital content strategy in play, every dollar gets stretched as far as possible. If your digital content has a lot of depth to it, you’ll ensure that the hits you get translate to real visits and real dollars. Here are four ways to revitalize the digital content strategy at your business this year. 1. Do Your Research When putting together your digital content strategy, start by looking at where the market is currently. When you …

Compared to only 5% in 2005, these days 7 in 10 Americans are active on social media.  If your small business in San Diego does not have the social media attention it needs, you could be missing out on sales.  Although promoting on social media might seem scary, with only a few tips you can begin to see the difference.  We put together some pro social networking tips to help you make it happen. 1. Start by Laying Out the Objectives As a small business in San Diego, your social media success in the local market depends on how well you promote your accounts.  Before …