Although you can find a high level of creative website design in San Diego, consumers, business executives and business owners need to be careful when considering how effective a website will be when it is launched. Effective website design in San Diego and across the globe is built on two primary objectives: First, to connect with the viewer emotionally, and second, to be coherent in thought and functionality so that the viewer is prompted to take an action. Believe it or not, most website designers, programmers and business leaders become so immersed in the making of the website that these two basic objectives are forgotten. …

Small Business is making a comeback in America these days. With the help of affordable technology, a small business can offer some of the same services and products as larger businesses, while still offering it at a high level. With proper small business marketing, a small business can get the attention it deserves and win over clients that would traditionally buy from larger businesses. The key is to start out by being a big fish in a small pond. Look for the areas you can compete in that are underserved; then serve them well. Simultaneously, start focusing on a small business marketing approach that lets …

Does your company brand represent you for who you are? Are you better than your company brand leads you to believe? If you are like most companies, you represent yourself poorly compared to the quality of service you provide. You don’t have articulate brand messaging that reveals to consumers your unique qualities; you don’t have a website or marketing materials that reflect your company’s personality and character; your marketing and advertising approach doesn’t align with who you want to be; and your overall brand has been pieced together reactively as opposed to a proactive, methodical formation. Many marketing directors or business owners will think of …

Advertising Agencies in San Diego are at the top of the list when compared to other national agencies. The agencies here can measure up to any ad agency in New York, San Francisco or L.A.. I’ve been around some of the most respected advertising agencies in these cities and can truly say that the creative and functional approach to helping businesses is every bit as good in San Diego. If you are considering an ad agency for your business, compare and measure each agency by more than just design and recognition. Measure them by how effective they have been for others and whether they give …

Every morning, I wake up to a pot of Hulk Hogan-strong coffee and quaff it while brewing equally strong plans for the workday ahead. Then I sit on my old motorcycle and hope it starts so I can turn those plans into actions for my clients. I open fuel lines and the choke, turn levers, twist keys and flick switches. I don’t know how much you know about old motorcycles, but they can be… temperamental. What I’m coming to find, morning after morning, is that no matter what – a lightbulb, the spark, the cold or hot air, me or the machine – whether …

Reflecting on our formative years – those incipient, gradual steps from conceptual development to class-clownishness, creative growth to rhyming remedies for the mysterious afflictions of cooties – it became clear that many of our schoolhouse dogmas have proved, with age and experience, to be so, so backwards. Take this find, for instance. Remember being forced to draw desiderata like this in elementary school? And worse, being forced to abide by them, knowing full well they were inhibitive? How shortsighted. How restrictive. How one-tracked… Looking back, we realized we forgot how conformist reading was in grade school. Ironically, what practices had been deemed “real reading” are, …

Are you penny wise and pound foolish? A lot of companies are when it comes to their website. If you want a cheap business website, designing your own is definitely the way to go. Even if you don’t know any code, you can pick from an abundance of free and cheap WYSIWYG website creators and have your own personalized website within a few hours. Unfortunately, these platforms are not consistent from browser to browser, nor across platforms like desktop and mobile. As of this past April, Google changed its algorithms to lay heavy emphasis on mobile websites; if your website isn’t mobile friendly, you won’t …

This DIY SEO Tip Still Works Every small business is chasing the golden ticket to SEO. In such a competitive environment, with Search Engine Optimization playing an imperative role in reaching audiences, figuring out how to get on the first page of Google and other search engines is no easy feat. Even large companies with dedicated marketing teams work constantly to maintain or elevate their Search Engine Results Page (SERP) ranking. As SEO and the understanding of relative algorithms have evolved, so too have the tactics for getting that proverbial golden ticket, landing that proverbial big one – the coveted first page. Early SEO Strategies: …

The quality of branding agencies in San Diego rivals the best in the country. Some of the finest professionals from all over the world live here and produce work at a very sophisticated level. We have worked with New York and San Francisco agencies and understand the quality they produce. You can feel confident that when you choose a top San Diego branding agency, you are on par with the best. We are proud to be amongst the very best, recognized as a top branding agency in San Diego by Clutch.com, who have interviewed our clients and competitors. What Makes Our Branding Different? We are …

Even the best in-house advertising departments seek advice and specialized skills from advertising firms. Many in-house teams are overwhelmed and underappreciated for their day-to-day responsibilities. This is where a local San Diego advertising agency can lend a hand, or tackle big-picture marketing activities. We’re your dedicated San Diego advertising agency that will lighten your load and add perspective. If you have a new product launch; the brand needs to be updated and refreshed; the company is adding new markets or shifting its position in the marketplace; or if you just need to contract out specialized marketers that will work with your team to do what …

If you are one of the top companies in your market or area of expertise, it’s most likely because you have provided great value and service. It’s also likely that your closest competitors have done the same. This then brings up an important question: if all things are relatively equal amongst competitors, ie. product, service, price etc.— why should your clients choose you over your competitors? Now, you must think this is a trick question, but it is not. At MAD Group, we believe the emotional connection your clients have with you or your brand, or both, is the differentiator. We irrationally buy Apple computers …