11 Comprehensive Marketing Strategies, From Planning To Lead Generation. By Jason Delfos, President & Founder of Mad Group Consulting, Inc. IT’S TIME TO MOVE ABOVE THE NOISE WITH A POTENT MARKETING STRATEGY. Every year more competitors come into your space and make your marketing efforts more difficult. There is simply an overwhelming amount of noise in advertising and marketing. It’s too easy to be invisible, obscure, and even forgettable. Since most businesses can spend no more than 5% of their gross sales on marketing, it’s important to spend this budget wisely with a well-planned tactical approach. As you read through this step-by-step guide to marketing …

San Diego Ad Agencies are at the top of the list when compared to other national agencies. The advertising agencies in San Diego are impressive and measure up to any ad agency in New York, San Francisco, L.A., Chicago, or Miami. Even the most respected advertising agencies in these cities will tell you that the level of creative advertising, campaigns, and digital savvy is every bit as good as in the big metropolitan areas. If you are considering an ad agency for your business, compare and measure each agency by more than just design and recognition. Measure them by how effective they have been for …

Advances in technology have made the world more connected than ever. But nothing beats the human connection. That’s why even in today’s society, trade show marketing continues to be one of the best ways to reach out to your audience and make new connections. While trade shows rely on good old-fashioned human connection, there’s nothing old about these innovative trade show ideas for 2019. 1. Minimalist Design Leave the bells and whistle at home. The trade show booth of today is streamlined and focused on offering an open, welcoming space for prospects to come in and learn more about your products through conversation. Ditch the text-heavy displays …

Building a brand is never easy, whether it’s one for your business or a personal one. It takes a lot of self-reflection and strategy; a good brand is one that both captures the essence of who you are, while also helping you stand out in your industry. Good branding services will help you understand who you are. Then, once you figure out what your company stands for, you’ll be able to share it with the world. You’ll be able to use your brand to attract a like-minded audience that looks to you for content. Your audience will look to your brand as a beacon and will …

Business conferences and trade shows are among the best ways for companies to attract new customers and raise brand awareness. Everything from booth design, slogan, branding, and communication matters and can make or break your presentation. Smart companies know they need to market their trade show appearance to their existing audience on social media, paid ads, and via email marketing. Even then, people may pass by your booth without stopping. Is your booth design too boring or too loud? Is your message not clear enough? Are you or your employees passive? Once you set up a booth, you can’t just sit back and relax. Your job …

Television advertising revenue has increased by 7% in the last year, and for good reason. Brands are combining the power of advertising and marketing to create a long-lasting and effective strategy that yields big returns. Still, you might hold some confusion as to the difference between advertising and marketing, and how to best utilize each in your brand strategy. Fear not, here we will break down some helpful tips on how to combine the two.  What is Advertising We are exposed to hundreds of ads a day, and yet many are unsure of what advertising is and how it works. In it’s simplest form, advertising …

If you run a business, you’re always looking to find the most effective forms of marketing. And you also want to get the most bang your marketing buck. So, now that we’re firmly in a digital world, you’re likely wondering if a traditional marketing approach is the way to go, or if you should be fully digital with your marketing. It’s a great question, and one we’ll take a look at in this post. We’ll go over the pros and cons of traditional marketing and digital marketing so you’ll have a better sense of what each one can bring to your business, as well as the …

Today’s business climate is an extremely competitive one and it’s difficult to keep up especially in the digital world. When potential clients are looking for business services or products online, more than 93% of online experiences begin with a search engine, and 47% of people click on one of the first three listings.  How do you get noticed by online search engines? The answer is SEO. SEO is short for Search Engine Optimization. It’s one of the most effective ways to get traffic to your website and get your business’ website to rank at the top of search results. Though many business owners are tired …

Trying to keep your business ahead of the competition in 2019? Are you staying on top of the latest digital advertising trends? In the digital age, everything is changing and that includes the way that brands advertise their goods and services to potential customers. There are more opportunities than ever to get a message in front of an audience, and 2019 is bringing even more varied options than ever before. If you want to keep your business competitive, you need to look for ways to implement some of these digital advertising trends into your own marketing plan. Luckily, we’re here to help. Below we’ll look at …

Finding the right marketing agency for your small business can be difficult. Let us help. The drastic changes and advances in marketing practices these days are getting hard to keep up with. There’s no telling where it’ll go next. If you’re running a small business, you might not have the time or resources to put into a proper marketing campaign. Sometimes, it’s just easier to admit that you need help. There are marketing agencies all over the country that specialize in digital and old school marketing tactics. So, why not pay up and get your business marketed the right way? Finding a marketing agency can …

In 2018, businesses around the world outsourced over $85.6 billion worth of marketing. The businesses came in all shapes and sizes, with unique desires and diverse needs. The question is why did they choose to pay someone else to run their marketing campaigns? The answer is simple: the benefits outweighed the costs. The return on their investment made it worth their while, and it isn’t a new trend. Companies have been outsourcing their marketing since before humans created the barter system. The difference is that now there are more reasons to outsource than ever before. In the article below we outline these reasons in broad …

Did you know the global digital advertising market is worth over $192 billion? Are you curious about the difference between advertising vs. marketing? Not to worry! In this article, we’ll go over the differences between the two and how they work together. Want to learn more? Keep reading to find out! Advertising Vs. Marketing: A Guide Marketing includes the business of strategizing to promote services, products or brands. This is an umbrella term including all the things you do to spread the word about your business. This includes setting up social media channels, creating graphics, and advertising. Advertising falls under the category of marketing and is the …

Increasing customer retention by 5% increases profits by 25% to 95%. One of the important things you can do to increase customer retention is building a trustworthy brand. Branding is an essential part of building a sticky business where customers stick around for the long-term. Continue reading this article to learn the top branding trends of 2019. What Is Branding? Branding is not just creating a name, symbol or design that sets your company apart from other companies. Branding is your company’s unique personality, character and set of values. It is displayed with messaging, visuals and a strategy. Branding can also be created for each specific product or …

The value of good writing goes unnoticed until it doesn’t. In other words, you could read a million perfect memos and never really pay attention to the writing. Once that horrible memo is sent out, though, you can’t take it back. Bad writing is as embarrassing as it is difficult to follow. It doesn’t stop there, though. Good copywriting can have invisible effects that ripple all throughout your business. We’ll talk more about that idea in this article, hopefully giving you a greater appreciation for the copywriter in your office. The Importance of Good Copywriting Our example of the memo might be a little bit …

Digital ad revenue reached nearly $100 billion last year. If you’re wondering why, it’s because digital advertising works. Even though tradition formats are still seeing use, the digital world is where it is at for businesses big and small. But knowing exactly how digital advertising can help you is important. And if you don’t know how it can help, then you might use it for the wrong reasons. Lucky for you, this article is going to break down exactly how you can use it to your advantage. After reading, you should be ready to be an advertising expert. Read on to learn more! Low-Cost Advertising …

Video is taking over more and more of our Internet time. According to the Digital Marketing Institute, the average person watches 1.5 hours of video every day. That’s good news for marketers. In the same survey, 76% of marketers reported that video helped them increase sales for their companies. Video can do the same for your company. Here are just some of the top video marketing trends you can take advantage of today that will help turn 2019 into your most successful digital marketing year yet. First, we’ll look at some of the types of videos you can create for your company. Then we’ll look at how …