It can be hard for small businesses to build their brand without a solid brand awareness strategy. Read on to find out how to promote your brand the right way. Do consumers know who you are and what your business can do to help them? Is your brand standing apart from the competition? Why should consumers choose you over your competitors? Without a brand awareness strategy, you could fail to stand out from the crowd. An inconsistent brand, on the other hand, can confuse consumers. Instead of building brand awareness and recognition, you’ll lose potential sales.  It can take between five and seven impressions before …

Email marketing services are absolutely important for today’s businesses. Customer retention, building a brand, ROI, and automation are all strong reasons. In 2019, over half of the population of the world used email. If you’re not using email marketing services right now, you’re not reaching everyone in your target market. You might assume it isn’t worth it given how much email the average person gets per day, but email plays a big part in your business marketing campaign. The average ROI for email marketing can be up to 4x more effective than using paid search, social media, or other methods. Learn how email marketing services …

5 Eye-Opening Small Business Advertising Trends in 2020 2020 is a unique year in the business world compared to other years. Here are 5 eye-opening small business advertising trends in 2020. Are you trying to take your small business to the next level by upping your marketing plan? According to Fundera.com, 1 in 10 small businesses don’t invest in any kind of marketing. Don’t be one of the businesses missing out on the incredible benefits of marketing. As a small business, it’s important to capitalize on the newest and biggest marketing and advertising trends to ensure you’re staying competitive and reaching your target customers.  Grow your company …

66% of marketers claim improving their organic presence is their top inbound marketing priority. If your website doesn’t appear on the first search engine results page (SERP), you’re missing out on customers.  When you rank at the top, you’re sending a message to consumers and your competitors. That top-of-page ranking demonstrates your authority and expertise in the industry. As you boost brand awareness, you’re also attracting more people to your website and increasing conversions. It all starts with search engine optimization (SEO)! By hiring the best SEO expert in San Diego, you can boost your ranking and attract more customers. As you improve your ROI, you can …

There are several reasons why you might want to invest more heavily in your real estate marketing strategies. Maybe you’re a real estate agent looking to boost your business and generate more leads. Perhaps you’re interested in selling a property of yours in hopes to use that sale to buy another house. Whatever the case might be, marketing your listings is the way to go. Without it, you can’t hope to generate the necessary amount of interest in your property. Here are several things you should consider adding to your real estate marketing plan, weigh out all of these options for your efforts. Take Advantage …

Investing in a trade show presence can drain a lot of your marketing budget. But if you prep attendees with pre-show printed marketing you can improve your ROI from the show. Trade shows in the US generated more than $12.8 billion in 2016. Tapping into that potential revenue is worth investing in a pre-show print marketing campaign. A well-crafted and planned print campaign in the lead up to the convention can generate buzz and interest in your company. A combination of print materials that draw attention and point recipients toward your show booth is worth your time and investment. We’ve pulled together some of the best …

For the last few years, tourism has grown tremendously. It now comprises 2% of the World’s GDP, and the increasing number of tourists seems to be great news for the industry. What does this growth mean for the people in travel marketing? The booming market is both good and bad news for travel marketers. It may signal more fish to catch and the potential for faster growth. On the flip side, it may show more attractive travel destinations for every tourist. That means more competition in the industry. You now need out of the box travel marketing tricks to convince tourists you’re a better option.   …

While the concept of providing healthcare is relatively straightforward, running a healthcare business is anything but. Like any business, your success relies on the economy, consumer trends, and, of most of all, marketing. But what are the best healthcare marketing techniques? How can you communicate your message to potential patients? Is there a way to market your business while expressing genuine care in the well-being of your patients while also pushing to drive business upward? Keep reading as we dive into the top healthcare marketing trends of 2020. 1. Perfect Your Website There’s no denying it at this point, we are fully immersed in the …

Did you know it takes people as little as 10 seconds to form an impression about your brand? As soon as they walk into a store or land on your website, they’ll draw conclusions and decide if they’ll buy from you. This is why you need to create a strong and solid branding foundation and leave nothing to chance. Keep reading to discover 10 essential branding tips that’ll help your business attract the right customers. 1. Define Your Brand Purpose Before you create branding elements, you need to define your brand purpose. What do you want to accomplish with your brand? How will your brand fit into your …

How do you create a winning email marketing campaign when you’re competing with billions of other emails on a daily basis? Without a doubt, email marketing is still the most effective marketing channel. It is also extremely cost-effective. Plus, it comes with tracking features and data to help you constantly improve your campaigns. Are you struggling to create the perfect email marketing plan for 2020? Here’s our guide to make the most out of email marketing. Why Create an Email Marketing Plan? Although there is a lot of competition in email marketing, it is still your best investment for your business’ communication plan, mainly because the ROI …

Building a strong online presence for your business is a necessity in 2020. If you’re able to get noticed online, it trickles into every facet of your business. Conversion rates and sales rise and your brand becomes more noticeable, but it’s not as simple as it might seem to achieve. In this post, we’re going to offer up eight tips for getting your business noticed online. Online presence management is crucial, so if you put as many of your resources as you can into developing, you’ll see a payoff almost immediately. In the digital age, branding is everything. There are so many businesses out there …

The marketing landscape is changing in 2020 and brands must keep up with the trends, test new advertising methods, and meet the needs of their target market. There are numerous ways to market your business, but the best results come from the most effective marketing strategies for your audience type. This means you should know your buyer persona well, so you can sell to them effortlessly. Even if the business is new and you don’t have any customers yet, not all marketing tactics will work. Curious to learn what marketing experts recommend for small businesses? Keep reading to get the best tips. Create a Marketing Plan …

Google processes over 40,000 search queries every second. That translates to over 3.5 billion searches every day. Worldwide, that’s 1.2 trillion searches a year. Each time someone searches for your product or service, it’s a chance for you to attract a potential customer to your website. Without search engine optimization (SEO), however, your website won’t even appear in the search engine results. Google’s algorithm changes every year, requiring companies to come up with new ways to boost their search ranking. With this SEO trend list, you can rise above the competition and attract more customers! Without it, you’ll fall behind and miss out on potential sales. Boost your brand, sales, …

Are you using pay-per-click (PPC) advertising to attract new customers? With a strong Google AdWords strategy, you can expand your reach and build your business. Otherwise, you may risk losing sales and falling behind the competition. PPC visitors are 50% more likely to make a purchase than organic visitors. Similar to search engine optimization, PPC strategies and trends pay every year. By keeping up with the trends, you can get ahead of the curve and surpass the competition. Kick up your PPC advertising and get those clicks with these PPC optimization tips! 1. Ramp Up Re-Marketing What happens when people visit your website without completing an action? …

Influencer marketing strategy is a sales tactic using influencers to promote a product or service. An influencer is an internet personality that impacts the decisions and lifestyles of their followers. Modern-day consumers dislike being “sold”, and therefore do their best to avoid advertisements. However, powerful influencers easily sell a brand to their followers. This is why businesses are eager to partner with influencers and will pay six figures for a single social media post. The right influencer who is passionate about your brand is essential to help with your marketing objectives. Read on for seven tips to help your company pick the perfect influencers for your …

A well-designed, functional website is essential to business success these days. Without it, you’ll fail to improve your ranking on search engines and build your business. In fact, 38% of users will stop using a site if it’s unattractive. Meanwhile, 39% of visitors will stop engaging if the site takes too long to load. Today, websites are a digital version of your store. When it works well and is creatively designed, people will soon become paying customers. Otherwise, they’ll take their business elsewhere. If you’re looking to update your website this year, you need to find the best web design agency for the job. Here are seven …

As of this year, Generation Z makes up 40% of American consumers. Gen Z has $44 billion in buying power on its own. When you factor in the influence that they have on what their parents purchase, that number is closer to $200 billion. The oldest members of Generation Z are now joining the workforce. It’s time to start shifting our marketing strategies in ways that appeal to this unique generation. How should you go about marketing to Generation Z? Are they basically the same as Millennials? Follow us and you will learn everything you need to know about marketing to Gen Z. Who Is Generation Z? There …

11 Comprehensive Marketing Strategies, From Planning To Lead Generation. By Jason Delfos, President & Founder of Mad Group Consulting, Inc. IT’S TIME TO MOVE ABOVE THE NOISE WITH A POTENT MARKETING STRATEGY. Every year more competitors come into your space and make your marketing efforts more difficult. There is simply an overwhelming amount of noise in advertising and marketing. It’s too easy to be invisible, obscure, and even forgettable. Since most businesses can spend no more than 5% of their gross sales on marketing, it’s important to spend this budget wisely with a well-planned tactical approach. As you read through this step-by-step guide to marketing …

Businesses need every resource they can to make an impact these days and when it comes to digital marketing that means search engine optimization. A San Diego SEO expert can help you take your business to the next level. SEO isn’t just putting keywords on your website. It’s a complex tapestry of marketing that includes everything from the content on your site to the business listings on websites like Yelp. You can try doing it yourself, but the time invested and the results by someone untrained could be mixed. Check out the many reasons why today’s businesses need expert SEO for their website and beyond. …

Video marketing is a crucial part of any campaign today. It does, however, present an SEO problem. Search engines can’t watch videos, so how do you make sure your video is at the top of the search results? SEO can be worth thousands of dollars for small businesses. With this in mind, how can you harness the power of SEO and video marketing? There are ways to do both, and we’re here to tell you how. Are you ready to start combining the power of video marketing and SEO? Do you want to make your business grow? Then read on and find out how you can optimize video content for …

Social media marketing is on the increase: tens of billions of dollars were spent in the industry in 2019. Do you know what’s hot and what’s not in the world of social media? Are you considering increasing your company’s social media presence? Then you need to know the latest social media marketing trends. In this article, we’re going to take a look at the top marketing trends. If you want to be prepared for 2020, you’ll need this article. Ready to start making the most of social media? Then read on, and start improving your company today! 1. Social Influencer Marketing When you picture a social influencer, who do …

More than half the world’s population is online. Even more people are accessing the Internet for the first time every day, so the chances are great that your customers are online. You might be wondering, how you can reach them? This is where new media marketing comes in. What exactly is new media marketing, and how can you use it to find your audience? This guide has everything you need to know. Defining New Media Marketing New media marketing is simply marketing that leverages any kind of “new media.” The term new media usually refers to technology-based communication platforms. Most of these platforms are web-based technologies, …

Advertisers are looking to increase their spending to the tune of six percent in 2020. Experts predict that digital marketing will make up half of that spending, for the first time in history. If you’re looking to increase your marketing in the year ahead, you’re likely looking at new opportunities. The good news is that there are plenty of options. Which options are worth your time? Check out these five types of digital marketing. You may discover the perfect fit. 1. Email Marketing is Not Dead If you’re looking for a digital marketing introduction, you may want to consider email marketing. Email has been around long …

It’s no secret that having a strong presence on social media is vital if you want to maximize your reach as a business. While it’s important to be active on as many relevant platforms as you can, it’s not always easy to get the most engagement every time you put out content. Instagram stories, for example, is where many entrepreneurs struggle to create the most engagement. Luckily, it’s not as hard as it seems. Not sure where to start? Don’t worry, we’ve got you covered. Let’s look at everything you need to know about Instagram story hacks that can boost your engagement. 1. Keep a …

Content is, and will always be, king. Only if you understand the right way to use it, though. You could have the best content in the world, but if you’re not releasing it strategically, you’re going to miss the mark. If you don’t want to end up wasting all of that valuable content by throwing it aimlessly into the ether, you need to develop a content planner. Today, we’re going to tell you the 10 steps to creating a great content plan so you can boost that online presence and become the content machine you were always destined to be. At the end of the …