11 Comprehensive Marketing Strategies, From Planning To Lead Generation. By Jason Delfos, President & Founder of Mad Group Consulting, Inc. IT’S TIME TO MOVE ABOVE THE NOISE WITH A POTENT MARKETING STRATEGY. Every year more competitors come into your space and make your marketing efforts more difficult. There is simply an overwhelming amount of noise in advertising and marketing. It’s too easy to be invisible, obscure, and even forgettable. Since most businesses can spend no more than 5% of their gross sales on marketing, it’s important to spend this budget wisely with a well-planned tactical approach. As you read through this step-by-step guide to marketing …

4 in 5 consumers want to see paid ads that are specific to their city or local surroundings.  If you didn’t know this, then you might be failing at your SEO efforts. If that’s the case, then it’s okay! SEO can be a tricky thing to tackle as a business owner. That’s why it makes sense to contract the services of an SEO expert who can help you make sense of it all. From using the wrong kinds of keywords to writing low-quality and even publishing the wrong kinds of ads, here are the top SEO mistakes you need to avoid. What is SEO? Before …

When you think of big names in the industry, like McDonald’s, Nike, and Coca Cola, they all have one thing in common: they all have strong branding that’s instantly recognized by people all over the world. It may not seem apparent, but branding can be very instrumental in your marketing and can directly affect your sales. In this article, we’ll discuss what brand marketing is and how it can be beneficial for your business. What Is a Brand? First, let’s define what a brand is. On the surface, it may seem literal and similar to what cattle ranchers do with their “products.” For example, Domino’s pizza boxes look like …

78% of marketing executives believe that custom content is the way to go in marketing.  Digital marketing is the new marketing frontier and every organization needs to adapt to this trend to avoid being obsolete. Traditional marketing is being taken over with social media platforms and targeted ads, making it possible for brands to interact with their specific audiences in real time. Customers expect a digital presence and are beginning to trust companies with a digital footprint. With the emerging marketing trends, it can be a daunting task for your in-house team to keep up especially when you need to focus on other areas of your …

What if you were bringing your marketing “A-game” to the wrong audience? There is a world of difference between traditional marketing and digital marketing. Unfortunately, many businesses have trouble figuring out which option is best for their particular audience. Wondering how to determine which form of marketing is best for your business? Keep reading as we explore the different benefits and features of each style! What Is the Difference? We’ve put together a solid guide exploring every aspect of traditional and digital marketing. Before we go any further, though, we need to define exactly what these terms mean. Traditional marketing is defined as non-internet based …

What if trying to save money ended up costing your business everything? It’s understandable that most small businesses don’t have a lot of extra cash lying around. So when they go to build their brand, they end up cutting corners in order to save money. However, the problem with using cheap branding services is that you get what you pay for. Keep reading to discover some of the hidden dangers of these cheap services! No Guidelines One of the most important considerations for branding is consistency. Visual elements like logos, colors, images, fonts, headers and footers, and more must all be in perfect alignment. Creating …

San Diego Ad Agencies are at the top of the list when compared to other national agencies. The advertising agencies in San Diego are impressive and measure up to any ad agency in New York, San Francisco, L.A., Chicago, or Miami. Even the most respected advertising agencies in these cities will tell you that the level of creative advertising, campaigns, and digital savvy is every bit as good as in the big metropolitan areas. If you are considering an ad agency for your business, compare and measure each agency by more than just design and recognition. Measure them by how effective they have been for …

Advances in technology have made the world more connected than ever. But nothing beats the human connection. That’s why even in today’s society, trade show marketing continues to be one of the best ways to reach out to your audience and make new connections. While trade shows rely on good old-fashioned human connection, there’s nothing old about these innovative trade show ideas for 2019. 1. Minimalist Design Leave the bells and whistle at home. The trade show booth of today is streamlined and focused on offering an open, welcoming space for prospects to come in and learn more about your products through conversation. Ditch the text-heavy displays …

Building a brand is never easy, whether it’s one for your business or a personal one. It takes a lot of self-reflection and strategy; a good brand is one that both captures the essence of who you are, while also helping you stand out in your industry. Good branding services will help you understand who you are. Then, once you figure out what your company stands for, you’ll be able to share it with the world. You’ll be able to use your brand to attract a like-minded audience that looks to you for content. Your audience will look to your brand as a beacon and will …

Business conferences and trade shows are among the best ways for companies to attract new customers and raise brand awareness. Everything from booth design, slogan, branding, and communication matters and can make or break your presentation. Smart companies know they need to market their trade show appearance to their existing audience on social media, paid ads, and via email marketing. Even then, people may pass by your booth without stopping. Is your booth design too boring or too loud? Is your message not clear enough? Are you or your employees passive? Once you set up a booth, you can’t just sit back and relax. Your job …

Television advertising revenue has increased by 7% in the last year, and for good reason. Brands are combining the power of advertising and marketing to create a long-lasting and effective strategy that yields big returns. Still, you might hold some confusion as to the difference between advertising and marketing, and how to best utilize each in your brand strategy. Fear not, here we will break down some helpful tips on how to combine the two.  What is Advertising We are exposed to hundreds of ads a day, and yet many are unsure of what advertising is and how it works. In it’s simplest form, advertising …

If you run a business, you’re always looking to find the most effective forms of marketing. And you also want to get the most bang your marketing buck. So, now that we’re firmly in a digital world, you’re likely wondering if a traditional marketing approach is the way to go, or if you should be fully digital with your marketing. It’s a great question, and one we’ll take a look at in this post. We’ll go over the pros and cons of traditional marketing and digital marketing so you’ll have a better sense of what each one can bring to your business, as well as the …

Today’s business climate is an extremely competitive one and it’s difficult to keep up especially in the digital world. When potential clients are looking for business services or products online, more than 93% of online experiences begin with a search engine, and 47% of people click on one of the first three listings.  How do you get noticed by online search engines? The answer is SEO. SEO is short for Search Engine Optimization. It’s one of the most effective ways to get traffic to your website and get your business’ website to rank at the top of search results. Though many business owners are tired …

Trying to keep your business ahead of the competition in 2019? Are you staying on top of the latest digital advertising trends? In the digital age, everything is changing and that includes the way that brands advertise their goods and services to potential customers. There are more opportunities than ever to get a message in front of an audience, and 2019 is bringing even more varied options than ever before. If you want to keep your business competitive, you need to look for ways to implement some of these digital advertising trends into your own marketing plan. Luckily, we’re here to help. Below we’ll look at …

Finding the right marketing agency for your small business can be difficult. Let us help. The drastic changes and advances in marketing practices these days are getting hard to keep up with. There’s no telling where it’ll go next. If you’re running a small business, you might not have the time or resources to put into a proper marketing campaign. Sometimes, it’s just easier to admit that you need help. There are marketing agencies all over the country that specialize in digital and old school marketing tactics. So, why not pay up and get your business marketed the right way? Finding a marketing agency can …

In 2018, businesses around the world outsourced over $85.6 billion worth of marketing. The businesses came in all shapes and sizes, with unique desires and diverse needs. The question is why did they choose to pay someone else to run their marketing campaigns? The answer is simple: the benefits outweighed the costs. The return on their investment made it worth their while, and it isn’t a new trend. Companies have been outsourcing their marketing since before humans created the barter system. The difference is that now there are more reasons to outsource than ever before. In the article below we outline these reasons in broad …