Did you know that 28.5% of all Google users will click on the first result from the search engine results page? It may also surprise you that by the time you reach the bottom entry on the first page of results, the click-through rate is just 2.5%.  You can see by these stats just how important it is to be at the top of the pile when it comes to search engine rankings. For this reason, search engine optimization is vital for you if you run a website.  But what exactly is search engine optimization (SEO) and what are the types of SEO? In this article, …

Website traffic can boost your business and give you more revenue.  The key is to find a marketing strategy that will boost your website traffic. You can either have SEO or SEM. But what’s the difference between SEO and SEM?  For starters, SEO is about organic traffic by writing blogs and optimizing the content on your website. When it comes to SEM, it’s about paid traffic.  Of course, there’s a lot more strategy and knowledge of SEO and SEM beyond what was just described. You have to understand how they are used differently to figure out what works best in your business.  Here’s a guide …

If you own a business, there are several ways to improve your online marketing strategy so that you can increase your lead generation, conversion rates, and ultimately, profit. One of the best ways to guarantee long-term growth, however, is to stay on top of the trends running the industry. This ensures that you’re never left behind and that you remain competitive.  If that’s something you’re interested in, read on to learn about the upcoming top digital marketing trends for 2021.  1. AI Is Growing artificial intelligence (AI) has slowly begun to play a larger and larger role in business and digital marketing activities in all areas. …

The online platform remains a competitive ground for a lot of businesses. With over 1 billion websites present and counting, vying for attention and online presence becomes a battle that you want to have the edge on over your competitors. What you need here is an effective means to catch the attention of your customers, both old and new. Today, we will look at a few tried and tested online marketing strategies. These will help you pull in more people to grow your business. Make sure to take note of these strategies and plans as you read on.  1. Invest in Web Design Among the …

As a business, your website must stand out from the billions of others even when you’re vying for local customer attention. If you’re a startup, it might be difficult to compete against industry titans. It’s especially tough when you have limited funds. Don’t despair yet. With this guide, you’ll learn how to improve your online marketing efforts. That way, you can get a loyal customer base and maintain your presence. Read on and find out more: 1. Optimize Your Website for Various Platforms Did you ever test your website on various devices? After all, 72.6% of the entire internet will browse the World Wide Web …

How to Hop On Trending Hashtags While They’re Still Trending Hashtags will help you get featured, get noticed, and connect with a hot topic. Here’s how to notice trending hashtags and use them for your social media. With millions of competing businesses in the country, you’re unlikely to stand out without proper methods. Even when you’re competing at the local level, you’re likely to find tens if not hundreds of competitors. Don’t give up yet. With this guide, you’ll learn how to get the most out of trending hashtags. These can work regardless of the social media network you’re using. Read on and find out …

Digital marketing is unavoidable these days. Make the most of it by staying up to date with digital marketing trends, according to a San Diego SEO expert 2020. Over the past couple of years, SEO digital marketing trends have evolved around being mobile-friendly.  With more and more people searching on their phones for online businesses, it’s more important than ever that businesses are able to capitalize and make their business more SEO optimized.  But in order for businesses to integrate SEO into their content and website, they need to know about the most current trends.  In this article, San Diego SEO expert explains the 7 …

It can be hard for small businesses to build their brand without a solid brand awareness strategy. Read on to find out how to promote your brand the right way. Do consumers know who you are and what your business can do to help them? Is your brand standing apart from the competition? Why should consumers choose you over your competitors? Without a brand awareness strategy, you could fail to stand out from the crowd. An inconsistent brand, on the other hand, can confuse consumers. Instead of building brand awareness and recognition, you’ll lose potential sales.  It can take between five and seven impressions before …

Email marketing services are absolutely important for today’s businesses. Customer retention, building a brand, ROI, and automation are all strong reasons. In 2019, over half of the population of the world used email. If you’re not using email marketing services right now, you’re not reaching everyone in your target market. You might assume it isn’t worth it given how much email the average person gets per day, but email plays a big part in your business marketing campaign. The average ROI for email marketing can be up to 4x more effective than using paid search, social media, or other methods. Learn how email marketing services …

5 Eye-Opening Small Business Advertising Trends in 2020 2020 is a unique year in the business world compared to other years. Here are 5 eye-opening small business advertising trends in 2020. Are you trying to take your small business to the next level by upping your marketing plan? According to Fundera.com, 1 in 10 small businesses don’t invest in any kind of marketing. Don’t be one of the businesses missing out on the incredible benefits of marketing. As a small business, it’s important to capitalize on the newest and biggest marketing and advertising trends to ensure you’re staying competitive and reaching your target customers.  Grow your company …

66% of marketers claim improving their organic presence is their top inbound marketing priority. If your website doesn’t appear on the first search engine results page (SERP), you’re missing out on customers.  When you rank at the top, you’re sending a message to consumers and your competitors. That top-of-page ranking demonstrates your authority and expertise in the industry. As you boost brand awareness, you’re also attracting more people to your website and increasing conversions. It all starts with search engine optimization (SEO)! By hiring the best SEO expert in San Diego, you can boost your ranking and attract more customers. As you improve your ROI, you can …

There are several reasons why you might want to invest more heavily in your real estate marketing strategies. Maybe you’re a real estate agent looking to boost your business and generate more leads. Perhaps you’re interested in selling a property of yours in hopes to use that sale to buy another house. Whatever the case might be, marketing your listings is the way to go. Without it, you can’t hope to generate the necessary amount of interest in your property. Here are several things you should consider adding to your real estate marketing plan, weigh out all of these options for your efforts. Take Advantage …

Investing in a trade show presence can drain a lot of your marketing budget. But if you prep attendees with pre-show printed marketing you can improve your ROI from the show. Trade shows in the US generated more than $12.8 billion in 2016. Tapping into that potential revenue is worth investing in a pre-show print marketing campaign. A well-crafted and planned print campaign in the lead up to the convention can generate buzz and interest in your company. A combination of print materials that draw attention and point recipients toward your show booth is worth your time and investment. We’ve pulled together some of the best …

For the last few years, tourism has grown tremendously. It now comprises 2% of the World’s GDP, and the increasing number of tourists seems to be great news for the industry. What does this growth mean for the people in travel marketing? The booming market is both good and bad news for travel marketers. It may signal more fish to catch and the potential for faster growth. On the flip side, it may show more attractive travel destinations for every tourist. That means more competition in the industry. You now need out of the box travel marketing tricks to convince tourists you’re a better option.   …

While the concept of providing healthcare is relatively straightforward, running a healthcare business is anything but. Like any business, your success relies on the economy, consumer trends, and, of most of all, marketing. But what are the best healthcare marketing techniques? How can you communicate your message to potential patients? Is there a way to market your business while expressing genuine care in the well-being of your patients while also pushing to drive business upward? Keep reading as we dive into the top healthcare marketing trends of 2020. 1. Perfect Your Website There’s no denying it at this point, we are fully immersed in the …

Did you know it takes people as little as 10 seconds to form an impression about your brand? As soon as they walk into a store or land on your website, they’ll draw conclusions and decide if they’ll buy from you. This is why you need to create a strong and solid branding foundation and leave nothing to chance. Keep reading to discover 10 essential branding tips that’ll help your business attract the right customers. 1. Define Your Brand Purpose Before you create branding elements, you need to define your brand purpose. What do you want to accomplish with your brand? How will your brand fit into your …

How do you create a winning email marketing campaign when you’re competing with billions of other emails on a daily basis? Without a doubt, email marketing is still the most effective marketing channel. It is also extremely cost-effective. Plus, it comes with tracking features and data to help you constantly improve your campaigns. Are you struggling to create the perfect email marketing plan for 2020? Here’s our guide to make the most out of email marketing. Why Create an Email Marketing Plan? Although there is a lot of competition in email marketing, it is still your best investment for your business’ communication plan, mainly because the ROI …

Building a strong online presence for your business is a necessity in 2020. If you’re able to get noticed online, it trickles into every facet of your business. Conversion rates and sales rise and your brand becomes more noticeable, but it’s not as simple as it might seem to achieve. In this post, we’re going to offer up eight tips for getting your business noticed online. Online presence management is crucial, so if you put as many of your resources as you can into developing, you’ll see a payoff almost immediately. In the digital age, branding is everything. There are so many businesses out there …

The marketing landscape is changing in 2020 and brands must keep up with the trends, test new advertising methods, and meet the needs of their target market. There are numerous ways to market your business, but the best results come from the most effective marketing strategies for your audience type. This means you should know your buyer persona well, so you can sell to them effortlessly. Even if the business is new and you don’t have any customers yet, not all marketing tactics will work. Curious to learn what marketing experts recommend for small businesses? Keep reading to get the best tips. Create a Marketing Plan …

Google processes over 40,000 search queries every second. That translates to over 3.5 billion searches every day. Worldwide, that’s 1.2 trillion searches a year. Each time someone searches for your product or service, it’s a chance for you to attract a potential customer to your website. Without search engine optimization (SEO), however, your website won’t even appear in the search engine results. Google’s algorithm changes every year, requiring companies to come up with new ways to boost their search ranking. With this SEO trend list, you can rise above the competition and attract more customers! Without it, you’ll fall behind and miss out on potential sales. Boost your brand, sales, …

Are you using pay-per-click (PPC) advertising to attract new customers? With a strong Google AdWords strategy, you can expand your reach and build your business. Otherwise, you may risk losing sales and falling behind the competition. PPC visitors are 50% more likely to make a purchase than organic visitors. Similar to search engine optimization, PPC strategies and trends pay every year. By keeping up with the trends, you can get ahead of the curve and surpass the competition. Kick up your PPC advertising and get those clicks with these PPC optimization tips! 1. Ramp Up Re-Marketing What happens when people visit your website without completing an action? …

Influencer marketing strategy is a sales tactic using influencers to promote a product or service. An influencer is an internet personality that impacts the decisions and lifestyles of their followers. Modern-day consumers dislike being “sold”, and therefore do their best to avoid advertisements. However, powerful influencers easily sell a brand to their followers. This is why businesses are eager to partner with influencers and will pay six figures for a single social media post. The right influencer who is passionate about your brand is essential to help with your marketing objectives. Read on for seven tips to help your company pick the perfect influencers for your …

A well-designed, functional website is essential to business success these days. Without it, you’ll fail to improve your ranking on search engines and build your business. In fact, 38% of users will stop using a site if it’s unattractive. Meanwhile, 39% of visitors will stop engaging if the site takes too long to load. Today, websites are a digital version of your store. When it works well and is creatively designed, people will soon become paying customers. Otherwise, they’ll take their business elsewhere. If you’re looking to update your website this year, you need to find the best web design agency for the job. Here are seven …

As of this year, Generation Z makes up 40% of American consumers. Gen Z has $44 billion in buying power on its own. When you factor in the influence that they have on what their parents purchase, that number is closer to $200 billion. The oldest members of Generation Z are now joining the workforce. It’s time to start shifting our marketing strategies in ways that appeal to this unique generation. How should you go about marketing to Generation Z? Are they basically the same as Millennials? Follow us and you will learn everything you need to know about marketing to Gen Z. Who Is Generation Z? There …

11 Comprehensive Marketing Strategies, From Planning To Lead Generation. By Jason Delfos, President & Founder of Mad Group Consulting, Inc. IT’S TIME TO MOVE ABOVE THE NOISE WITH A POTENT MARKETING STRATEGY. Every year more competitors come into your space and make your marketing efforts more difficult. There is simply an overwhelming amount of noise in advertising and marketing. It’s too easy to be invisible, obscure, and even forgettable. Since most businesses can spend no more than 5% of their gross sales on marketing, it’s important to spend this budget wisely with a well-planned tactical approach. As you read through this step-by-step guide to marketing …