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The online platform remains a competitive ground for a lot of businesses. With over 1 billion websites present and counting, vying for attention and online presence becomes a battle that you want to have the edge on over your competitors.

What you need here is an effective means to catch the attention of your customers, both old and new. Today, we will look at a few tried and tested online marketing strategies. These will help you pull in more people to grow your business. Make sure to take note of these strategies and plans as you read on. 

1. Invest in Web Design

Among the online marketing strategies that you will see, web design stands out as one with the most weight. You need a website that provides more than an eye-catching layout. You should also consider how visitors would have an easier time navigating.

It takes about 33 milliseconds for people to decide whether to stay on your website and look around. During this timeframe, you must make a striking first impression.

Another factor in this is user experience. If the web design allows for easy and intuitive navigation, you can keep your visitors on your site. You want to push this to the point that the visit becomes a sale at that moment.

A bad impression, such as due to clunky design, would push visitors away. Keep in mind that your website is like your physical storefront. You want to make it both presentable and effective.

2. Optimize through Search Engine Marketing

The next aspect you should look into is in search engine optimization or SEO. Potential customers use search engines like Google to find products and services needed. This helps your website appear at the top of the results. 

Learn the basics of SEO. It will involve a consistent outpour of content related to your product or services. It also involves the effective use of keywords and phrases.

This is to make sure the search engine picks your website when a related search happens. This method would take time, but it is also a good way to build up your online presence and your reach. When combined with other methods (such as PPC), you can double the results. 

3. Build Upon Content

As a key component and an online marketing strategy plan template, you need to start making content for your business website. The good thing is that it comes in various forms and avenues. What you need is a means to channel that content.

Consider starting a blog for this. Here, you can create articles and other relevant posts to update customers about what is new. You also share and educate through articles and videos.

Among the different online marketing strategies, this is the easiest to personalize. This is because you’re addressing your customers as a representative of your brand. You can set the tone of your brand here to help customers relate and like your brand more.

With news posts and articles relevant and related to what you do, you can use that to build your credibility. It helps in establishing your business as an authority on that subject.

As for videos, you need content that engages with your customers. You can start with a call to your audience to send you questions pertaining to your business.

You can then answer these questions on your videos to help and educate them. You can also use this to promote what your business is all about.

You can check out our services in case you need help in making captivating videos.

4. Create an Online Personality

Adding a human element to your branding helps in engaging your audience. This allows you to build up relationships and trust between your business and your customers.

You can do this by adding a personal touch to your content. Whether these would be through blog posts or through videos. Putting a face to your company allows for a welcoming presence, allowing new customers and existing ones to relate and build rapport.

The good thing with this is that you can establish brand loyalty in this way. This is a good thing as loyal customers can also become willing brand ambassadors through word of mouth.

Satisfied and loyal customers would sing you praises and spread the word of your excellent service. Which brings us to the next online marketing strategy.

5. Tap on Social Media Networks

You need to also use social networking sites to build your audience. Having a website is crucial if you plan to push your business online. To build presence and broaden your reach, however, you will also need the help of social media.

Set up accounts and business pages for social networking sites like Twitter, Facebook, and Instagram. YouTube is also a great platform to work with when it comes to videos. Take advantage of the reach that you gain on Twitter with its quick and short messages. 

As for content, you can use Facebook and Instagram to put in your blog posts and promotional photos. Add some variety to your content. Take advantage of hashtags and use trends in your favor.

This way, you can establish a wide reach for your business. Social media is also a dynamic platform where you can interact with your customers. The trends can also change at any time.

With that in mind, use social media to launch your business. Take advantage of your creativity. Let your personality shine and engage.

If you are not sure how to get started with social media, we have the means to help you strategize.

Push Your Business and Flourish With These Online Marketing Strategies Today

What you need for your business is to take advantage of the online shift. With these online marketing strategies, you can take on a new frontier that can help you bring in more customers to try out your products and services.

If you find yourself in a marketing pinch, we have a solution for you. We have the means to fill your marketing needs. Our services include branding, social media, digital marketing, and more

To know more about what we can do for your business, contact us today to get started. We will get in touch with you as soon as we can.

How to Hop On Trending Hashtags While They’re Still Trending

Hashtags will help you get featured, get noticed, and connect with a hot topic. Here’s how to notice trending hashtags and use them for your social media.

With millions of competing businesses in the country, you’re unlikely to stand out without proper methods. Even when you’re competing at the local level, you’re likely to find tens if not hundreds of competitors.

Don’t give up yet.

With this guide, you’ll learn how to get the most out of trending hashtags. These can work regardless of the social media network you’re using. Read on and find out more:

1. Pick the Right Hashtags

This might seem like an obvious choice, but it’s often more complex to find the right hashtags you’ll trend for. If your social media account has 10,000 or fewer followers, you have more chances of getting into the top posts if you use smaller, more targeted hashtags. For example, instead of using the massive hashtag #instafashion on Instagram, try something else, like #fashiongoals instead.

Always remember that your hashtag’s relevance plays a bigger role than its popularity. Instead of adding random hashtags to your posts, look for the most popular once within your niche. That way, you’re likely to get in touch with your targeted audience and develop a more meaningful relationship with them.

2. Generate Lots of Engagement

With over 1 billion monthly users for Instagram, you’re missing out a lot if you aren’t using the right Instagram hashtags. That’s why when you picked the right ones for you, focus on getting as much engagement on your posts as you can. The most efficient way of doing this is to post your content during peak hours when your targeted audience is the most active on the platform.

If you do this, you’re likely to get more engagement on those posts. This audience interaction gets Instagram to bump up your post on their users’ feeds, feeding the engagement cycle. With higher engagement, you get more visibility, with the process repeating as more people discover your content.

3. Gather 3-5 Major Hashtags on Your Post

Do you want an opportunity to get into the trending Twitter hashtags? If so, you must include 3-5 major hashtags that aren’t as targeted but make lots of likes and comments. Even if they aren’t as targeted as the ones you use, ensure that they still relate to your business’s industry.

But your primary goal is to look for hashtags with lots of posts and high levels of engagement. This means looking for tags search for by lots of people. For example, fashion brands should have major hashtags like #stylediaries and #lovethislook interspersed with niche hashtags.

4. Put a Call-to-Action (CTA) in Your Caption

In social media platforms like Instagram, it’s uncertain whether its algorithm favors likes or comments. Regardless, receiving tons of comments on your posts is necessary if you’re looking to get featured in trending hashtags. That’s why your post must come with captions since it’s an invaluable method of reaching this goal.

CTAs are great for inspiring your followers to engage with you in the comments. At the same time, they’re likely to spend more time looking at your post. These factors determine whether your post gets selected as one of the top posts for certain hashtags.

To make a call-to-action, you need only to ask your followers to act after they read your caption. It’s as simple as asking them what they’re planning for the weekend. No matter what you choose, ask them to leave their answers in the comments section.

What Makes a Top Post on Instagram?

Since Instagram is a more popular social media platform, we’re going to discuss its algorithm. If you want your content to become a top post, you must consider some of these factors. You can also read our guide to help make brand awareness for your small business.

1. Engagement

No one knows for certain how Instagram’s algorithm functions. But what most experts know is that the platform places more stock on posts that garner more engagement. It means they’re likely to feature your content in top posts if it has lots of likes and comments.

2. Hashtag Popularity

A good experiment for this is to open Instagram on both your desktop and smartphone. Look for a popular hashtag and sift through the top posts. Do this until you find one using other hashtags to supplement the one you searched for.

Pick one of those hashtags and look for the top posts within it. Did the post you first looked into also made it into the top posts for the next hashtag? Repeat this and see whether the result remains consistent.

This experiment is all about discovering whether your post trends for some of your hashtags. In some cases, you’ll trend with all, but at worst, you’re left with none. This all depends on the hashtag’s popularity.

As mentioned before, popular hashtags are competitive. You only have a slim chance of making it into the top posts if your posts don’t gain thousands of likes in a few hours. The key is to mix both popular and less popular hashtags on your post since this gives you the best fighting chance.

3. Engagement Growth Rate

Top posts on Instagram are trending, not the most popular. Even when the amount of engagement is vital, it only comes second to the rate of how you get it. For example, posts getting 500 likes within two hours are more likely to become top posts than ones getting 5,000 likes over a day.

This isn’t flawless science since you have other factors to think about. But if you’re looking to get into top posts for popular hashtags, speed is one of the major factors. The number of followers won’t matter.

Get into Trending Hashtags Today!

These are some tips to get trending hashtags for your content. Use this to gain more engagement and renown for your company and brand image.

Do you need help with marketing and advertising? If so, contact us today and let us help you out.

Digital marketing is unavoidable these days. Make the most of it by staying up to date with digital marketing trends, according to a San Diego SEO expert 2022.

Over the past couple of years, SEO digital marketing trends have evolved around being mobile-friendly.

With more and more people searching on their phones for online businesses, it’s more important than ever that businesses are able to capitalize and make their business more SEO optimized.

But in order for businesses to integrate SEO into their content and website, they need to know about the most current trends.

In this article, San Diego SEO expert explains the 7 best digital marketing trends of 2022 to follow. These trends will not only boost traffic to your business, they will modernize your business and give you a higher conversion rate.

1. Mobile-Friendly SEO

Although briefly mentioned, it’s important to dive deeper into how you can make your business website more mobile-friendly. Making it mobile-friendly can help your website rank higher because Google sees it as being mobile-friendly.

In fact, Google will soon be mobile-indexing instead of only doing desktop indexing.

It shows the value of ensuring your content reads easily on a mobile device. You want to make sure the download speeds are fast as well.

2. Quality Content Rules

Another trend to follow in digital marketing is the quality of content is becoming more and more valuable.

Anyone can write a basic blog post. But in order to write original content, it takes to research and will typically be longer than your average post. It gives the reader everything they need from a single post.

Writing quality content also involves adding keywords organically. You don’t want to overstuff on the keywords. You want to add them organically throughout your content and on your website so Google ranks higher.

Finally, if you want to maximize quality content, you also need to add keywords strategically into your headers, subheaders, meta description, and URLs.

3. More Personalization

A lot of businesses use automatic email marketing or messaging to communicate with customers. However, this often can hurt relationships with the customer.

That’s why personalization is one of the recent trends in digital marketing. That means, instead of sending an email blast, it’s better to send personalized emails.

It may take longer to send personalized emails, but it will be more rewarding because you responding to each person uniquely.

4. Video Marketing

Video is also another trend in digital marketing. Almost 70% of business executives visit a marketer’s website after they’ve seen one of their videos.

It shows the power of video marketing and how easy it is to convey information. However, to get the most out of your videos, you need to keep them short and concise. It will help keep someone’s attention about what they are watching.

You should also optimize your video for SEO. That means creating an accurate meta description of your video and adding a relevant title.

5. Customer Experience Is More Important Than Ever

Another important digital marketing trend is the customer experience. Your business needs a brand that appeals to the customer.

For example, you want your brand to tell a story about your customer. Your website, your content, and everything about your business should tell a compelling story about your customer.

When you do this, it helps create a memorable customer experience. You are telling a story that makes the customer’s experience more memorable.

6. Voice Search

Alexa and Google Assistance are some examples of voice search. They are becoming more common to search for items.

While your business doesn’t have to create a product like Alexa, it can create voice advertisements to put on Alexa or Google Assistant. You can create unique advertisements that speak to your brand and enhances the user experience.

7. Interactive Content

Instead of having content that people read, it’s important to consider how they interact with your content. When your consumers interact with your content, they become a participant instead of a spectator.

Some of the ways to add interactive content are to add quizzes and polls. You can ask people questions about what they thought about your articles or what they think about your products.

When you add more interactive content, the customer feels more connected with the brand. They are immersed in the story that your brand gives to them.

8. Be a Part of Social Media

Social media has been trending for years and will continue to be a top trend in digital marketing.

Facebook, Instagram, LinkedIn, Snapchat, and other social media platforms are a great way to advertise and promote your business. It’s a great way to give your business a presence and show what you have to offer.

With social media, you can promote videos, give quizzes, and offer more engagement for the users. It’s the perfect opportunity to spread brand awareness.

You can also advertise to a specific audience. You can retarget audiences who clicked on your advertisement.

If you want to see how we help business with their social media presence and their overall marketing strategy, check out our work here.

Why It’s Important to Follow Digital Marketing Trends

Businesses need to understand the consumer and their behavior in the market. The advice of a San Diego expert on these digital marketing trends helps you understand the consumer’s behavior.

You understand what they are interested in and how your business can adapt to their interest. If you want your business to stay relevant, it’s important to follow these trends. Ultimately, your business can generate more traffic, more conversions, and maintain a relationship with customers by adopting these trends.

If you want help with your digital marketing plan, contact us here.

It can be hard for small businesses to build their brand without a solid brand awareness strategy. Read on to find out how to promote your brand the right way.

Do consumers know who you are and what your business can do to help them? Is your brand standing apart from the competition? Why should consumers choose you over your competitors?

Without a brand awareness strategy, you could fail to stand out from the crowd. An inconsistent brand, on the other hand, can confuse consumers. Instead of building brand awareness and recognition, you’ll lose potential sales. 

It can take between five and seven impressions before you begin developing brand awareness. Meanwhile, it only takes 10 seconds for someone to form an impression of your brand. If you want to build a strong firm impression, you need to strategize.

Discover the eight brand awareness tips you need to succeed with this helpful guide!

1. Know Your Goals

First, take the time to determine your business goals. You’ll want your brand awareness strategy to align with these objectives. Otherwise, your brand will fail to accomplish your long-term goals.

For example, you might want to increase sales by a certain percentage. You might also want to increase online engagement. If you’ve recently merged companies, you might want to recreate your brand to present both entities.

Is your brand old and outdated? When was the last time you updated your branding? If your brand was last updated 20 years ago, it’s time for an upgrade.

You can make it your goal to create a brand that’s unique and appeals to a younger target audience. Maybe you want to modernize your existing brand.

Either way, try using SMART goals when setting these goals. SMART stands for specific, measurable, attainable, results-driven, and timely. Setting SMART goals will help you stay on track as you develop your brand awareness strategy. 

2. Find Your Audience

Who are your customers? What are they looking for as they search for your product or service? What do they expect from your brand?

The more you learn about your audience, the easier it is to create a brand awareness campaign that appeals to that audience. 

Distinguish your target audience based on demographics like age, gender, and location. You might want to consider their household income, education, and marital status, too. Try to create a niche for yourself.

Once you pinpoint your audience, you can craft a targeted message that appeals to their interests. 

3. Determine a Competitive Advantage

Before you can continue developing your brand awareness strategy, you need to research your competition. Otherwise, you might unintentionally mimic some of their brand elements.

What repeat elements are you noticing in their brands? Consider visual elements like their logo and color scheme. Then, take a look at their mission statement and core values. 

What competitive advantage do you have in the industry? What can you offer that no one else can?

Make that competitive advantage the heart of your brand awareness campaign to ensure you stand out. 

4. Create a Style Guide

It’s important that your brand remains consistent throughout every small business marketing strategy you create.

Remember, an inconsistent brand might confuse consumers. If they travel from your social media to your website and see a different brand, they might think you’re a different company. 

Consistent brand presentation across all platforms can increase your revenue by up to 23%.

In order to maintain a consistent brand awareness strategy, create a style guide for your brand. Any member of your team can use the style guide to keep different elements of your brand the same across all marketing channels. 

Once you’ve completed the research steps above, you can develop your:

  • Logo
  • Color scheme
  • Font styles and sizes
  • Imagery and photography style
  • Voice
  • Tone
  • Messaging
  • Mission statement
  • Vision statement

These components should remain consistent as you begin marketing your business.  

5. Update Your Website

Once you’ve updated your website, take a look at your website. If you want to learn how to promote a small business, you need to start with your site. 

About 70 to 80% of consumers research a business online before visiting in person or buying. If you want your brand to speak for your business, updating your site is essential. Remember, you want to keep your branding consistent. 

Make sure your website features the fonts, color scheme, and language outlined in your brand’s style guide. 

Your website will represent your business even when you’re closed for the day. 

6. Stay Social

As part of your brand awareness campaign, you’ll want to start engaging with potential customers. Spreading the word about your business will build awareness and recognition. 

As you start gathering customers, you can build brand trust and loyalty, too. Once consumers are loyal to your brand, you can use retention to generate repeat sales. Repeat customers mean a better ROI!

Make sure your branding is consistent across all social media channels. As you post images and graphics, make sure the content suits your brand. Once people start commenting on your posts, comment back to boost engagement. 

7. Use SEO and PPC

Search engine optimization (SEO) and pay-per-click (PPC) advertising are two search marketing strategies that can help you build brand awareness.

First, start using SEO to create engaging, informative content on your website’s blog. You can create articles, infographics, videos, and ebooks to attract consumers to your website. Don’t forget to share your content on social media, too.

SEO will help you demonstrate your experience and expertise. As you rank higher on search engines like Google, you’ll build awareness and credibility.

PPC ads will also appear on search engines like Google. You can also create ads for social media. Make sure your visual ads fit your style guide.

As you use PPC, don’t forget to create a remarketing campaign. Remarketing allows you to reappear in front of previous website visitors. With repeat exposure, you can build brand awareness and recognition. 

8. Develop a Thought Leadership Campaign

If you want to build your brand’s credibility, create a thought leadership campaign. Create content like webinars, case studies, and interviews. Collaborate with other experts in your industry, too.

A thought leadership campaign will help you build your brand’s credibility, which can help new customers trust you.

Creating a Brand Awareness Strategy: 8 Tips to Success

With a strong brand awareness strategy, you can stand out from the competition and attract new customers. Don’t forget to follow your style guide and keep it consistent. Use these tips to develop an effective brand awareness campaign today!

Ready to develop your company’s new brand?

Contact our team of experts to get closer to your goals today!

Email marketing services are absolutely important for today’s businesses. Customer retention, building a brand, ROI, and automation are all strong reasons.

In 2022, over half of the population of the world used email. If you’re not using email marketing services right now, you’re not reaching everyone in your target market.

You might assume it isn’t worth it given how much email the average person gets per day, but email plays a big part in your business marketing campaign.

The average ROI for email marketing can be up to 4x more effective than using paid search, social media, or other methods.

Learn how email marketing services can benefit your business and why you should get started right away.

Email Has a High ROI

As we mentioned above, email has an impressive ROI (return on investment) value.

The average is around 42-to-1 which means for every $1 you spend on it, email can earn you around $42.

Using email marketing is also inexpensive because you don’t have to pay for ads. You already have access to your audience since you’re using a contact list. You also know you have their permission to send emails.

If you know how to target your audience and improve your email open rate, email is one of the most profitable methods of marketing. If you’re not sure what your current open rate is, consider investing in email marketing software or services.

It Builds Trust

Email marketing revolves around the idea of trust, making it one way to build a relationship with your customers.

Using email is also a good way to establish a brand voice, and it allows you to keep your messages personal and friendly. Sending emails from time to time not only keeps your customers in the loop but it also establishes credibility.

Tips to Build Trust

Your audience should know that you’re a brand they can rely on. How can you use email marketing to achieve this?

For one, always get permission from the customer before sending emails. They should provide you with their email address voluntarily and should also have the option to opt-out of or limit future messages.

Another key way to build trust is to make the sender clear. You could use a person’s name or your company’s name.

If you promise to deliver emails on a regular basis, make sure you follow through. Keep the tone and style of your emails consistent to make them look more professional.

One benefit of email marketing services is that you can automate the process and stick to a set schedule.

You Can Reach Mobile Customers

Each year, more and more people choose to use their smartphones to access the internet, go shopping, and check their emails. On average, Americans look at their phone every twelve minutes.

Consumers are making the switch to mobile, and you need to keep up.

Even though not all consumers shop on their phones, they may look at your email. If you’re promoting a sale, this is one way to grab their attention and capture their interest.

One key tip to successful email marketing campaigns is to make sure you optimize your emails for mobile devices.

Tips to Optimize Your Emails

You want your email to grab your audience’s attention, but that isn’t always easy on a smaller screen. Here are some tips to keep in mind when writing your emails.

  • Watch the subject line length (mobile shows fewer characters)
  • Keep it short and scannable
  • Remember not all mobile devices display images so make sure the email makes sense even without an image
  • Include a compelling CTA (call to action)
  • Place the CTA near the top and make it big enough to tap

You should always test your emails before sending them to see how they look.

There Are Fewer Limitations

When marketing on social media, you’re always faced with limitations like character limits. You have to change your marketing message to account for these limitations, which isn’t always easy.

When you use email, you have more freedom. You can write longer messages and create more interactive content. You can also add pictures and videos or links.

You Can Deliver Messages to a Targeted Group

Since you already have a list of subscribers and you know you have their permission to send emails, you can send targeted messages.

Email marketing services let you target a group of contacts that meet certain criteria. When using a mass email service, this helps you pick and choose subscribers that would find your message relevant.

For instance, you could send an email to a group of customers in specific areas of the country. You could also target individuals with specific interests, such as sporting goods.

This is one way to boost engagement, and it’s more effective than sending a mass email to customers that don’t fit targeted requirements.

For instance, you wouldn’t want to send an email to a customer in New York about opening a new store in California. Targeting specific groups of subscribers keeps them supplied with relevant content.

How Investing in Email Marketing Services Benefits You

Email marketing sounds complicated, but it doesn’t have to be. Start with a marketing plan and establish concrete goals that you want to meet.

Investing in email marketing companies familiar with the best practices in marketing can help take some stress off of you.

An email marketing service researches your contact list, creates campaigns, and helps you build leads. You can also keep track of your click-through and open rates.

Taking Your Business to the Next Level

Despite what some people might say, email isn’t dead. It’s one of the most affordable and profitable methods of marketing.

The key is knowing how to create a successful email marketing campaign is to send optimized, targeted messages.

We can help you take your business to the next level by developing a successful marketing strategy. To find out more about our email marketing services, reach out to us today.

5 Eye-Opening Small Business Advertising Trends in 2022

2022 is a unique year in the business world compared to other years. Here are 5 eye-opening small business advertising trends in 2022.

Are you trying to take your small business to the next level by upping your marketing plan?

According to Fundera.com, 1 in 10 small businesses don’t invest in any kind of marketing. Don’t be one of the businesses missing out on the incredible benefits of marketing.

As a small business, it’s important to capitalize on the newest and biggest marketing and advertising trends to ensure you’re staying competitive and reaching your target customers.

Grow your company and your profits by learning more about some of the most successful new marketing trends we will see in 2021.

1. Conversation Based Marketing

Consumers have become more interested in having a conversation with the brands they love. As such, conversational marketing is key to brands that want to increase engagement with their target audience. Increased engagement means better customer relationships and greater brand loyalty.

While it can be difficult to respond to every comment on your website or social media platforms, there is a solution. Marketing technology is making it easier through the use of tools like chatbots. Chatbots can act as a 24/7 support service and outreach tool.

This can help to give your customers the instant gratification they may be expecting while helping them with their questions. Being available to answer customers’ questions regarding a product can be what invites a potential customer to make a purchase.

Conversational marketing can also make your brand more personable and put you a step above competitors.

2. Convenience Is Key

Optimizing customer convenience is an essential aspect to consider when forming a new marketing plan. Customers have more options to find solutions than ever before, so if you don’t make their convenience a priority, they will likely just go elsewhere.

Ensure your website loads quickly and make the navigation simple and easy to use. Implement an easy or one-step checkout if you want to avoid abandoned carts. On social media, your posts should be shoppable, so that a customer can access and purchase your product with a click of a button.

3. Privacy and Transparency

With the growth of digital use, there is a rise in the need for greater digital privacy and security.

Enable your customers to trust your brand as a whole by implementing privacy and transparency into your marketing plan. You can do this by switching gears and focusing on more personalized marketing content.

There are a few ways you can create more transparent content to build trust with your customers. One way to do so is by creating higher quality, interactive content on social media, and emails.

Posting insides into your company or industry is a great way to connect to your customer, and humanize your brand. Be transparent about what kind of difficulties your company has had, or a mistake you’ve made in the industry that you’ve learned from.

This content will be useful to those in your industry, as well as those wondering what it takes to get a career in your field. Consider posting content where you can share why you started your small business, or what it’s like being a small business owner to build a relationship with your audience. Keep your customer in mind, and create content that they would want to follow or subscribe to.

When it comes to privacy, you’ll want to consider your website. If you do use cookies to advertise your products, consider whether this practice is ethical. Install a pop up on your site to notify your customers of cookies, or give them a choice to allow or block them.

Make sure your privacy and cookie policy is easily accessible on your site. This enhances your transparency and honesty, which enables customers to trust your website more, and by extension, your products and brand.

4. Social Commerce

Having a social presence with shoppable posts is a great way to make it easier for customers to make purchases with you. While it’s vital to have shoppable social platforms, one of the biggest social commerce trends in 2022 is customer reviews.

With customers who crave transparency, they will trust other customers’ reviews over advertisements. This is why it’s essential to have your business listed on review sites like Google My Business and Yelp. Build a review section on your product pages so that customers can see what others are saying about your products.

Get positive reviews by providing great customer service and quality products. If you want to get more reviews, incentivize your customers to leave them by offering them discounts over email. This gets your customers engaging in a conversation about your product with others.

5. Go Green and Be Socially Responsible

With the pressing issues occurring in our environment, customers, especially of younger generations, are looking for companies that care about sustainability. There are a few different ways you can promote sustainability in your company.

Using local products and ingredients or using minimal and recyclable packaging can help show your customer that you’re doing your part.

Marketing and Advertising Trends for Small Businesses in 2022

If you want to stay on top of the best marketing and advertising trends this year, make sure you’re implementing the above practices.

By staying on top of new marketing trends, you can stay ahead of competitors, while driving sales, and connecting with your customers. Make sure your company stays as innovative as possible with these modern marketing trends!

Are you looking for professional help and management of your advertising and branding content? Contact us today so that we can work on a plan to achieve your company’s goals.

66% of marketers claim improving their organic presence is their top inbound marketing priority. If your website doesn’t appear on the first search engine results page (SERP), you’re missing out on customers. 

When you rank at the top, you’re sending a message to consumers and your competitors. That top-of-page ranking demonstrates your authority and expertise in the industry. As you boost brand awareness, you’re also attracting more people to your website and increasing conversions.

It all starts with search engine optimization (SEO)! By hiring the best SEO expert in San Diego, you can boost your ranking and attract more customers.

As you improve your ROI, you can get a competitive edge in your industry and grow stronger than ever. Sound like a plan? Keep reading to discover the qualities to look for in a pro SEO company.

With these tips, you can start boosting your SEO ranking, one post at a time.

Why You Need to Hire the Best SEO Expert

Before you hire SEO specialists to work on your content and website, it helps to understand the importance of SEO. Here are the top reasons you should start searching for the best SEO expert in San Diego today.

1. Boost Website Traffic

In can feel difficult to stand out in today’s competitive business climate. Remember, if you’re not ranking on the first SERP for a keyword, you’re losing business. One of the best ways to attract more people to your website is to boost your SEO ranking. 

A well-rounded SEO strategy will help you rank higher for a range of keywords. These keywords are the terms and phrases your customers use when searching for your business. 

If you don’t rank on the first page for your keywords, there’s a chance people won’t find your business. When you do rank at the top for these keywords, you can increase website traffic.

The website traffic you attract benefits your SEO rankings even more. Google looks for websites that are relevant to their users. Attracting traffic tells Google you’re a relevant resource in your industry. 

However, your optimized website content will need to match the user’s original search intent. In other words, you need to answer the questions the customers are asking. If your answers aren’t relevant to their original search, people will leave your site.

When visitors leave without clicking around, it impacts your bounce rate. A higher bounce rate can impact your SEO ranking.

By hiring the top SEO expert in the area, you can make sure your content matches the user’s search intent. Then, you can attract more people to your site and further boost your ranking.

When Google crawls and indexes your website, it looks for the keywords you’re using. It will also look at your clickthrough rate, dwell time, and bounce rate. 

Your clickthrough rate tells Google people are clicking around and interacting with your content.

Dwell time tells Google people are staying on your site to read your content.

If you can improve your clickthrough rate and dwell time, you can rank higher than your competitors. The higher you rank, the more traffic you’ll gain!

2. Improve Credibility and Trust

When you rank at the top of a SERP, consumers will see your website over and over for that keyword. Over time, that initial brand awareness can build brand recognition. Consumers will immediately associate your brand with the product or service they need. 

Repetitive exposure can help you become a recognizable resource in your industry. The next time a consumer needs your product or service, they’ll search for you. 

Again, you need to match their search intent. Otherwise, they’ll only recognize you as irrelevant to their needs. 

A local SEO expert can help you create content that’s relevant to your target audience. When your content matches the consumer’s needs, they’ll start to trust you. That brand trust can help you gather loyal customers.

Increasing your SEO ranking can help improve your brand’s credibility, too. 

Google places the most relevant websites at the top of a SERP. Consumers know they can trust the brands listed at the top. A higher ranking tells consumers you’re knowledgeable.

When they see your website, they’ll know you’re a credible, helpful resource in the industry. 

3. Strengthen the User Experience

You can’t rank higher on SERPs if your website isn’t up to scratch. A pro SEO company in San Diego can help improve your website for the lastest user experience (UX) design trends.

UX design ensures your website is easy to use for visitors. If it’s complicated, they’ll leave, which will impact your bounce rate. A user-optimized website loads quickly, offers easy navigation, and helps users find what they’re looking for. 

There are over 1.5 billion websites on the internet. A website designed with UX in mind will set you apart from the rest.

You’ll need to make sure your website is mobile-optimized, too. Google now uses mobile-first indexing when determining page rankings. If you’re not mobile-optimized, you’re missing every potential customer that visitors your website from their smartphones. 

People are spending more time on their phones than desktop devices. If your website isn’t optimized, you’ll miss leads and sales, which can impact your ROI.

4. Increase Engagement

Improving your website for the UX can also help you increase engagement. Remember, you want people to click around, which will improve dwell time and your clickthrough rate. Then, you’ll rank higher!

Optimizing your site for UX will make it easier for people to convert on the page. Buttons will stand out and call-to-action text will attract the eye.

More engagement will help you boost conversions and sales. 

5. Better ROI

Search engine optimization is a long-term marketing strategy. Once you improve your page ranking, you can attract customers for a long time. Working with the best SEO expert in San Diego can ensure you keep that ranking, too. 

Google’s search algorithm changes throughout the year. By working with an experienced SEO company, you can make sure you’re keeping up with the latest changes. 

Trying to work on your SEO alone can cause you to waste valuable time and money. By working with SEO specialists, you can put your marketing budget to good use. They’ll help you generate results, gain more conversions, and boost your ROI for the long-term. 

Qualities to Look for in a San Diego SEO Expert

Now that you know why SEO is so important, let’s discuss the qualities you should look for in a San Diego SEO expert!

1. Years of Experience

When searching for the top SEO expert around, the first step is to look for someone with plenty of experience. How long has the company provided expert SEO services? Have they worked in marketing longer or have they always specialized in SEO?

Their track record can tell you a lot about their experience, too.

Ask the pro SEO company about businesses they’ve helped in the past. Which industries did those companies belong to? Have they worked with a business that’s relevant to your industry?

If so, they can use that prior experience to your company’s benefit.

If the SEO pros haven’t worked with many other clients, you might want to keep looking. 

2. An Understanding of All SEO Tiers

When speaking with different SEO consultants, try to get an understanding of their approach. After all, you want to know what they’re paying for. How do they plan on improving your SEO rankings?

You want to find someone who prioritizes the different tiers of SEO.

This includes:

  • On-page SEO
  • Off-page SEO
  • Technical SEO

What about local SEO? Focusing on local SEO tactics will help you attract nearby customers to your store. According to Google, 50% of mobile searches lead to an in-store visit the same day.

By improving your local SEO strategy, you can attract more website and foot traffic to your business before boosting sales. 

The top SEO expert in the area will provide all four SEO services to ensure your site is completely optimized. 

3. A Track Record of Success

Look for SEO specialists who have a track record of success

How does the SEO company measure its success? Ask if you can see data that proves they’ve helped their clients, including case studies. Can they show you an increase in website visitors, clicks, and conversions?

If they can’t provide this information, look for someone who can.

4. Entirely Marketing Savvy

SEO involves multiple moving parts. When looking for SEO specialists, make sure they’re entirely marketing savvy.

Can they help improve your website with UX design trends? Can they tie your SEO efforts along with your pay-per-click (PPC) advertising?

Look for SEO specialists that understand the importance of combining your marketing efforts into one cohesive strategy. 

5. Excellent Communication Skills

As with any consultant, you want to make sure your SEO specialists are strong communicators. How will they provide you with updates regarding your campaigns? Will they email you regularly, or will you have to contact them?

Can they explain their plan clearly, or will they leave you in the dark?

Look for an SEO expert that’s honest and transparent about their services and abilities. Otherwise, you might have a difficult time trusting them to use your marketing budget wisely. 

6. Strategic-Minded

The best SEO expert in the area will have a strategic mind. They’ll know how to see the different parts of your SEO campaign before bringing it all together. 

Talk with the SEO pros about their strategy. Will they research your target audience beforehand? Will they take the time to learn about your products and services?

The better they know your business, the more likely they’ll create a strategy that will boost your SEO rankings. 

7. Creative Content Creators

You can’t improve your rankings without creative content. Remember, your content should also match the consumer’s original search intent. Google prioritizes brands that produce high-quality, unique content.

Look for an SEO specialist that can produce this content for you. Make sure the content is well-researched, knowledgeable, and creative. 

Otherwise, you’ll fail to attract visitors or convert those visitors on your website.

8. Relevant With the Trends

SEO trends change throughout the year. When looking for a pro SEO company, look for a team that understands the latest SEO trends. 

For example, 22% of voice search queries are looking for location-based content. You’ll need to complete thorough keyword and audience research to optimize for voice searches. 

Google’s latest algorithm update, BERT, uses machine learning to better understand users. A top SEO expert will know how this update affects SEO. They’ll have a strategy in mind to optimize your existing content for these new trends. 

9. Accountable

When you decide to work with SEO specialists, they’ll likely ask you to sign a contract. Before you do, make sure the SEO company you choose is responsible and accountable. 

What are their responsibilities? What promises are noted in the contract? Choosing an accountable company will give you peace of mind they’ll achieve your SEO goals and provide the services you need. 

10. Training and Certification

When choosing one SEO expert from the rest, you want to make sure you’re choosing the best. Look for an SEO specialist that has the proper training. 

Ask about their qualifications. Remember, SEO trends change all the time. Choose someone up-to-date with the latest SEO trends and tactics.

Their training and certification will indicate they know how to adapt to changes in Google’s algorithm. 

11. Always Optimizing

Once the SEO specialists optimize your site, what’s the plan? Will they continue producing content and making changes, or are they done?

The best San Diego SEO expert will continuously optimize your website. They’ll review your data for months to see which strategies are working and which aren’t. Then, they’ll use that data to make future improvements to your content and website. 

The best SEO expert is in this with you for the long-term.

12. Reputable

Make sure the SEO specialists you choose have a strong reputation. Ask to talk with their previous clients. Get another company’s point of view and hear about their first-hand experience. 

Check online for social proof and read reviews. These reviews can provide you with an unbiased opinion from the SEO expert’s previous clients.

A pro SEO company with a strong reputation will stand out from the rest. 

13. Affordable

Finally, you want to make sure you choose an SEO company that fits your budget.

When you hire an SEO company, you’ll have access to their expertise and tools. Make a note of which services you’re receiving as part of the package as well. For many companies, the initial cost is worth the return on investment they’ll receive long-term.

Make sure you understand what you’re paying for before you sign a contract.

Your Guide to SEO Success: How to Find the Best SEO Expert in San Diego

By hiring experts in the industry, you can achieve long-term SEO success. Otherwise, you’ll miss out on potential customers and fall behind the competition. By prioritizing these qualities, you can find the best SEO expert in San Diego equipped to help your business. 

Meet your San Diego SEO expert! Contact our marketing and advertising agency today to start boosting your SEO ranking.

There are several reasons why you might want to invest more heavily in your real estate marketing strategies.

Maybe you’re a real estate agent looking to boost your business and generate more leads.

Perhaps you’re interested in selling a property of yours in hopes to use that sale to buy another house.

Whatever the case might be, marketing your listings is the way to go. Without it, you can’t hope to generate the necessary amount of interest in your property.

Here are several things you should consider adding to your real estate marketing plan, weigh out all of these options for your efforts.

Take Advantage of Social Media Platforms

Social media platforms are an amazing opportunity for your real estate marketing needs. They allow you to reach a broader base of your target audience. 

Platforms such as LinkedIn, Instagram, Facebook, Pinterest, Twitter, etc. have all become the major players in Corporate America’s marketing success. There are two ways to go about the social media outlets you use.

First up is for those of you who wouldn’t consider social media a strength. If you acknowledge the fact that social media isn’t your strong suit, then start accounts with one or two of these platforms and learn all that you can.

The other way of thinking is that you should use as many outlets as possible. It’s certainly true that the more social media platforms you use, the more potential prospects you can reach.

However, you need to put forth effort into every account. A neglected social media account does more harm for your business than it does good.

Prioritize Search Engine Optimization

A marketing plan is only as good as the relevancy of the resources that it uses. That’s why so many businesses (real estate or not) are focusing their time on building their search engine optimization (SEO) efforts.

It requires finding a balance on your website between things such as keyword usage, internal links, high-quality content, external links, and backlinking to your site.

Make sure that you’re using white hat SEO techniques so that you stay on Google’s good side. If you start using black hat tactics such as keyword stuffing, the search engine will catch it and push your content down the rankings.

One of the best things that you can do for your real estate marketing plan is to first build a website if you haven’t already done so.

From there, be sure to include a blog in it. That blog will serve as a magnet for generating leads and getting people interested in your property/properties. 

The content of your blog should focus on answering some of your industry’s biggest questions. 

For example, you could answer questions such as “what to expect in the home buying process?” or “Do I need good credit to purchase a home?”.

Always Have Business Cards On-Hand

Who said your entire marketing plan should consist of digital marketing tactics? While it’s true that your marketing should cater to the growing use of technology, there will always be a place for offline tactics.

One of the best offline tactics will always be using business cards with your contact information.

They force you to go out into your community, shake hands, and build relationships with prospects. Without them, you and your employees might get complacent hiding behind a computer too often.

Make sure that you print out enough business cards for you and all your other employees or coworkers. A good rule of thumb is to start out with 100 business cards for each person and see if you need to print a higher bulk next time around.

Then make sure that everyone always has business cards on them. You never know when you could run into a potential client down the line.

For all you know, you could strike up a conversation with another parent at your child’s soccer game. From there, you can exchange business cards and continue to move the relationship towards the point of sale.

Virtual Staging Is Your Friend

People are busy. Between balancing your schedule and your prospect’s schedule, it’s nearly impossible to schedule a time for tours. 

Not to mention that your prospects will make every excuse in the book to try and talk themselves out of scheduling time. For that reason, it’s up to you to get them excited about your property.

Virtual staging software has to be involved in your real estate marketing plan moving forward. 

The software offers so much customization that you can design a virtual tour of your home down to the fabric details of your furniture. 

It’s a great way to grow a prospect’s interest and make your property stick out in their head above all others they’ve seen.

Use Local Pictures

Photos are just as important to your real estate marketing plan as the previously-mentioned virtual staging software, if not more so.

However, too many real estate agents make the mistake of only showing pictures of the house. But the house isn’t the only thing you’re selling to the customer. You’re also selling them on the neighborhood, community, and town your property is in.

Be sure to include a healthy mixture of photos of the house, as well as pictures of local amenities within the neighborhood and town.

Grow Your Real Estate Marketing Plan With These Tips!

Now that you’ve seen all the potential features to add to your real estate marketing plan, it’s time to grow your brand.

Consider all the options at your disposal, set a budget, then start to integrate these features one by one.

Be sure to browse our site for more informational articles on marketing, as well as other topics relating to the subject.

Investing in a trade show presence can drain a lot of your marketing budget. But if you prep attendees with pre-show printed marketing you can improve your ROI from the show.

Trade shows in the US generated more than $12.8 billion in 2016. Tapping into that potential revenue is worth investing in a pre-show print marketing campaign.

A well-crafted and planned print campaign in the lead up to the convention can generate buzz and interest in your company. A combination of print materials that draw attention and point recipients toward your show booth is worth your time and investment.

We’ve pulled together some of the best types of print marketing and suggested ways you can use them to attract booth visitors. Read on to learn everything you need to know to have a successful convention.

Advertising

If you have a print advertising budget use it to highlight your trade show presence outside of the convention. 

Pick a media outlet that convention attendees pay attention to. Create a series of ads that highlight your brand and your presence at the trade show. Make sure you indicate that viewers of the ad should visit your booth.

If you don’t have an in-house creative team to make the ads consider working with an agency. You’ll get the benefit of their know-how and your ads will stand out and draw more attention.

Catalogs

Depending on your budget you can choose one of two catalog approaches to get trade show visitors. Either go for a one-off, high-production values showpiece or produce and send multiple cheaper, lower-quality catalogs in the weeks and months before the show.

In the first option look to get a beautifully designed, lavishly produced catalog into your potential trade-show visitors about a month ahead of the convention. That lead time will give them enough time to sit with your catalog for a while and learn more about your company and products. 

If you prefer the cheaper and more often approach, send a catalog to your customers every month for a few months leading up to the trade show. The repetition will get in your customers’ minds and they’ll be primed to come to see you at the show.

In either case, make sure your catalogs include incentives for recipients to visit your booth. 

You can combine a digital marketing tactic with your print marketing tactic in a catalog. Add URLs or direct people to your social platforms with hints at special offers they might get or insider content that is regularly updated.

Postcards

Postcards are cheap and effective. They are cheap to produce and cheap to mail. They still work, too.

If you want to saturate an area with a high volume of potential convention attendees or customers use the USPS’s Every Door Direct Mail option. If you have a good traditional mailing list, target those people.

Your postcard should feature an incentive targeted directly to the recipient. A special offer or exclusive piece of swag is a great way to encourage people to visit your booth when they attend the convention. Make the postcard feel unique and individually targeted. 

Outdoor Advertising

If you have the budget, invest in outdoor advertising ahead of the convention. Print marketing for outdoor advertising comes in the form of billboards, posters, bus benches, car covers, outdoor signage, and more.

A combination of some of these forms of marketing will ensure that a broad range of local possible attendees will see your company in association with the convention. 

Use teaser campaigns on posters that you change out a couple of times in the lead up to the convention. Create a link between your company and the convention with name-association decals on a fleet of local cars.

Stick outdoor banners and flags near the convention center or around your business. Make sure they are bright and colorful and boldly feature your name and the convention’s name. 

Floor Stickers

Less typical print marketing materials such as floor stickers are effective because they aren’t seen often. Outdoor floor stickers are the equivalent of sidewalk chalk. They grab the eye because so many people walk with their heads down.

Put them in strategic places around a convention center in the last few days before it takes place.

Flyers

Create flyers to promote your presence at the show. Use a team of street marketers to hand them out to attendees as they come to the convention.

Make sure the flyers are bold and eye-catching so that people don’t immediately dump them in the trash or ignore the people handing them out. Ninety-two percent of trade show attendees come to find out about new products so include information on the flyer about your new products or services.

Merchandise

If you have street marketers handing out flyers kit them out in branded t-shirts or other clothing. The team will be more recognizable. Your brand will be visible before people even grab a flyer. 

Spend a little more on quality merchandise so that your team doesn’t look cheap. You don’t want that association in the minds of attendees before they get to your booth.

Use a simple design on the merchandise. You can’t say a lot on a t-shirt. Big, bold, colorful and simple. Ideally, the design will be your company name or logo and that’s about it.

Print Marketing Can Draw Convention Attendees Before The Show Starts

If you use a combination of these print marketing pieces you will create a buzz about your presence at the trade show. Print marketing materials can be highly effective outside of the convention itself. Provide incentives to people to visit your booth in those print materials.

First impressions count. If you don’t have a creative team or you’re not sure how best to design print marketing work with a creative agency. The money you spend on the agency will be returned because of the look and content in your printed materials.

We have an incredible team of talented, creative marketers. We know how to make your printed marketing materials draw people to your convention booth. Get in touch with us to discuss your next trade-show campaign.

For the last few years, tourism has grown tremendously. It now comprises 2% of the World’s GDP, and the increasing number of tourists seems to be great news for the industry.

What does this growth mean for the people in travel marketing? The booming market is both good and bad news for travel marketers. It may signal more fish to catch and the potential for faster growth.

On the flip side, it may show more attractive travel destinations for every tourist. That means more competition in the industry. You now need out of the box travel marketing tricks to convince tourists you’re a better option.  

Keep reading for some tips and tricks to help you expand in the market.

Build an Independent Brand

With high competition, you may get tempted to shift your offerings to a specific audience. Sometimes it’s beneficial to brand yourself as a niche destination. That means you can fixate your offers and efforts to a particular group of people. 

Focusing on a single niche also has its downsides. What if your marketing efforts aren’t able to attract your ideal customer? Your tourist numbers can drop. 

Also, you may limit other potential tourists from choosing your place. For instance, couples-only places can prevent solo travelers or families from booking. 

Instead of focusing on a niche, open up to a bigger audience. Segment your business to meet different tourists’ needs. Travel marketing needs to adapt to rising demands. 

Don’t put all your eggs in one basket, embrace independent branding. Open your doors to more global travelers and embrace the dynamics that come forth.

Create a Cohesive Marketing Strategy

Travel marketing is more effective when it’s consistent. You can not flush around a ton of tactics without a centralized strategy and expect results. Cohesive marketing means aligning all your market platforms with a uniform approach.

You can send the right messages to potential travelers at the right time. You won’t jump to any new tactic without referring to your strategy and analyzing what can work. 

Using a cohesive strategy across all the platforms can increase brand awareness faster. It can help to build an image tourists can relate with regardless of the platforms they use. If they go to social media, they can recall they visited your website or interacted with your ads. 

For success in travel marketing, align your messages to prevent confusing potential customers. 

Let Customers and Influencers Tell Your Story

Everything about traveling is a craving to self fulfill and create memorable experiences. Lots of travelers yearn for adventure throughout their itinerary. 

Travel marketing can be straightforward if your location offers something memorable to travelers. Sometimes destinations sell themselves. The better your place, the more positive reviews you can get. Positive reviews are also likely to prompt more people to visit your site.

Travel marketing is all about selling experiences. 72% of people will refer to other people’s experiences when they are searching for a place to go or eat. The stat rises to 80% when travelers want a place to sleep, in which 8/10 of travelers book hotels that have higher ratings. 

If you run an excellent place, you can count on your customers to help with marketing. You can rely on reviews to convince more customers. Or you can ask your customers to tag your place in their social media posts.

If you want more traction, call upon influencers for familiarization trips. Influencers have an active audience that you can use for more awareness. The beauty of this form of travel marketing is people trust other people. 

Reach Tourists at the Right Time with the Right Message 

Travelers are exposed to a lot of content per day so winning their attention may be difficult. Always ensure your travel marketing tactics resonate with them. Create messages that are relevant and fit the context of the audience.

If seasons affect your business, think of new offerings to keep your place in the customer’s mind throughout. Your marketing messages also need to focus on what the customers want. 

Travel marketing calls for agility. Ask yourself if you offer travelers what they want on time? Then tailor your messages to reach travelers when they search for places to visit.

Retargeted ads, customized ads, and personalized emails will be critical to reaching prospects. Data will also be essential in meeting your travel marketing goals. You can use the data in your database. Or source from third parties to create messages that answer each prospect’s needs.                                                       

Maximize on Technology

74% of the Millennials use their phones to research travel destinations. Meanwhile, 66% of them will book trips using their phones. The point is technology has infiltrated many industries. As per the stats, the travel industry is not an exception.

People now want to review, book, or order from the comfort of their living room. With more Millennials into traveling, destinations will need to adopt the technology. Simplifying the customer’s journey will also be crucial in tourism. 

For instance, virtual tours can help people interact with your hotel before booking. VR/AR technology is now accessible in many places. You can increase awareness of your location destination with VR immersive videos. 

Immerse Tourists With Video Stories

Videos attract 7.5 times higher click-through rates that all marketing techniques. The success of videos offers travel marketers a useful tool to share their stories. 

People relate and recall videos more compared to other forms of travel marketing. If you can create stunning videos, you can leave prospects with something to remember for a long time.

Videos need not focus on your destination’s beauty or features alone. You can also live stream on social media to highlight your services and other aesthetics. People trust live videos more than the edited ones. These videos can drive engagement faster and are more memorable. 

What’s Crucial in Travel Marketing? 

There’s a bunch of travel marketing tricks you can use to win more travelers to your destination. Customer-focused tactics that show your strengths and increase recall are more effective. 

Travelers want quick answers and an easy pathway to their destinations. If your marketing strategy provides them with the right solutions at the right time, you can reap from more travelers for a long time. But embrace technology to make your customers’ journey as straightforward as possible.

For more marketing assistance, check out our blog.

While the concept of providing healthcare is relatively straightforward, running a healthcare business is anything but. Like any business, your success relies on the economy, consumer trends, and, of most of all, marketing.

But what are the best healthcare marketing techniques? How can you communicate your message to potential patients? Is there a way to market your business while expressing genuine care in the well-being of your patients while also pushing to drive business upward?

Keep reading as we dive into the top healthcare marketing trends of 2022.

1. Perfect Your Website

There’s no denying it at this point, we are fully immersed in the digital era. An astonishing 81 percent of Americans own a smartphone. We literally have access to infinite knowledge at our fingertips 24 hours a day.

Why is this important to your healthcare business?

The vast majority of consumers research products and services online long before they invest their time or money. This includes researching healthcare facilities, symptoms, diagnoses, treatments, and cures. If you don’t have a strong online presence, these internet users (almost everyone) will never even know you exist.

As the virtual face of your company, your website must be user-friendly. This means having quick loading times, an appealing design and layout, intuitive navigation, and multiple forms of media. If users don’t find your website appealing or easy to use, they’ll bounce off of it and find a different healthcare facility.

2. Lock Down Your SEO

Even the best-designed websites are useless without SEO. Search engine optimization is what directs users to your website when they search for information pertaining to the healthcare services you provide using search engines (Google, Yahoo!, Bing, etc.).

Your SEO rating will determine how quickly your website comes up on SERPs (search engine results pages). This is key to organic online healthcare marketing, as most online users won’t continue their research after the first page of results.

Improve your SEO rating by including a blog on your website. It needs to be loaded with articles that use keywords, multiple forms of media embedded with metadata, internal and external links, snippets, and more.

3. Focus Your Efforts in Social Media

To put the icing on the cake of your online presence, you need to have at least one thriving social media account. We recommend starting with Facebook, where nearly 70 percent of US adults are active. Here, you can use both organic and paid advertising in a powerful way.

Start building up your following by posting engaging and informative content. Try to get the community and your follows to interact by hosting contests, raffles, and promotional content and more. The more people you have sharing, liking, commenting on, and following your posts, the more your healthcare marketing efforts will prosper.

You can also use paid advertising through social media. Through Facebook’s Ad Center, you can direct your ads towards certain demographics of people in the community based on age, gender, location, and more.

Finally, Facebook tracks and analyzes every ad you post, giving you insights into how it performed (views, link clicks, shares, comments, likes). You can use this information to tweak your ads to make them more appealing to your targeted audience.

4. Use Email Lists

Next, using your website, landing page ads, and social media, start building an email list. You can gain email subscribers by offering valuable content for those who join. This can be anything from free content, exclusive offers, prizes, and more.

You should have an email campaign pre-designed and automated to send out when someone subscribes. The first email should thank the subscriber for joining and include the promised prize, content, etc. Several more emails should go out during the course of the month, gently reminding the subscriber that you’re there and providing valuable content, such as articles, discounts, promotions, and more.

5. Optimize Your Zero-Click Marketing

Zero-click research is becoming more and more popular. Internet users are typically looking for the fastest results, access, and information. Zero-click research provides them with that.

When you ask Google a question, a zero-click result comes up either on the top of the page or on the sidebar to answer your question. The answer can be found in webpage snippets or through the Google Knowledge Graph.

The important part is that people no longer need to click on a website to get the information they need. However, zero-click research marketing is important for healthcare marketing because it’s always a subject people want to dive deeper into. Most often, because they’re research symptoms and looking for remedies.

When they dig deeper into the subject, they’re going to choose the website that’s already given them at least one answer. Optimize your snippets on your webpages to answer potential questions and invest in a Google Knowledge Graph panel.

6. Get Involved in the Community

As a local healthcare provider looking to gain more clients, you need to get involved with the community. The locals need to know you exist, see that you care, and get familiar with your name.

Connect with a local non-profit or charity and host a fund-raising/awareness event. You can plan a concert featuring local artists, plan a 5K race, or host a silent auction with participating local businesses.

Start inviting other businesses to take part. It will grant them more exposure to the community, allow them to set up a booth, and provide you with more resources for the event. Begin advertising for the event as soon as possible to start building hype and maximize attendance.

7. Build Up Your Review Marketing

Finally, encourage your clients to leave reviews on your website, social media page, Google reviews, etc. Review marketing is one of the most effective healthcare marketing techniques.

When someone is sick, injured, or otherwise seeking healthcare assistance, they want to know they’re placing their health in the right hands. Any company can profess to be amazing, but people want to know what past clients have to say.

What was their experience? Were they treated well? Were their needs met with respect and compassion?

Looking for More Healthcare Marketing Advice?

If you’re looking to improve your healthcare marketing strategy this year, we can help. You run an important business, and your success is our priority. Contact us today to see what we can do and be sure to check out more of our articles before you leave.

Did you know it takes people as little as 10 seconds to form an impression about your brand? As soon as they walk into a store or land on your website, they’ll draw conclusions and decide if they’ll buy from you.

This is why you need to create a strong and solid branding foundation and leave nothing to chance. Keep reading to discover 10 essential branding tips that’ll help your business attract the right customers.

1. Define Your Brand Purpose

Before you create branding elements, you need to define your brand purpose. What do you want to accomplish with your brand? How will your brand fit into your customers’ lives?

Why should people buy your product and not your competitors’? And most importantly, why should they come back and buy again? These questions will help you position your brand properly to your customers.

2. Know Your Target Market

Your brand should exist to meet the needs of your target market. This is why you need to know your customers well so you can serve them properly. You should know what your ideal customers are willing to spend, what their favorite brands and stores are, and if they buy from your direct competitors.

Next, think about how your brand can enrich their lives further and offer value. No matter what product you’re selling, people will only buy if it will improve their lives in some way.

3. Define Your Brand Image

Your brand image is the way your customers see your product and company. The brand also includes their opinion and experience with it, which is something you can’t control but can try to attract.

Use your branding in your customers’ online shopping and shipping experience, customer service, quality, and in-store experience. If customers form an opinion about your brand that doesn’t align with your brand vision, it may be hard to change their minds.

With branding elements such as your logo, slogans, color palettes, packaging, and marketing materials, you can define your brand image from the very start.

4. Implement Your Brand Everywhere

When creating a brand, consider how the elements will look on your website, printed marketing materials, product packaging, billboards, and the product itself.

Your brand message should be immediately visible, and customers should be able to tell what your brand is about. This includes mission statement, tone of voice, expectations, price points, and employee behavior.

5. Define a Brand Mission Statement

Your brand needs a powerful mission statement that will speak to your customers. Before you start brainstorming ideas, get to know your target market better. Learn about their lifestyle, habits, everyday problems, and things that make them happy.

Think of ways your brand can become an essential part of their lives. This will help you define a mission statement that will make customers feel like your brand was made for them.

For example, Nike’s mission statement is “To bring inspiration and innovation to every athlete in the world“. They do everything around this mission statement in terms of quality, marketing campaigns, people they work with, and target customers.

6. Build Brand Awareness

Branding your business is one part of the job, building brand recognition and putting it out there is another. People need to learn about your brand before they decide to buy. You can build brand awareness through paid ads, social media, SEO, TV commercials, free samples, brand ambassadors, or influencers.

7. Build a Brand Platform

Having a platform where your brand shines is crucial for building brand awareness. This is the best way to connect with your customers and post updates, product launches, discounts, and everything else that would interest them. A brand platform can be a social media channel, a blog, a networking hub, a workshop, or even email marketing newsletters.

As long as you engage with your fans, reply to their comments and messages, and offer great customer service, you will have a loyal fan base that will buy from you.

8. Infuse Your Brand Into Customer Service

Every single communication with your customers must represent your brand voice and mission. The way you address customers, respond to messages and complaints, and resolve issues are all-powerful brand messages. Always remember that word-of-mouth marketing is the fastest way to spread the word about your brand, but bad news travels even faster.

9. Analyze Your Competitors

Whether you already have some kind of branding or are thinking about building a brand, your competitors can help you get inspired. You should never copy their branding or even use similar elements, but you should analyze them, figure out what works for them, and see how you can do better.

10. Don’t Stamp Your Logo on Everything

Branding is way more than just your logo, so stamping it on everything and hoping people will buy it won’t suffice for modern customers. They need to feel connected to your brand and the message it conveys before they decide to buy.

This feeling of brand connection is why big-name fashion designers can put their logo on a simple white t-shirt and still charge exorbitant amounts. Their customers are happy to wear the logo because it signifies status and wealth.

The best way to build brand awareness and help customers recognize your brand is to be consistent. Talk to them often, offer discounts or free samples, have stellar customer service, sell quality products, and stay consistent with your brand message.

These Branding Tips Will Help Your Brand Get Noticed

Whether you’re trying to build a new brand or give your existing one a makeover, these branding tips will help you define and build a strong, recognizable brand.

Ready to make your brand stand out from the crowd? Let us help you build strong branding that will get your products noticed. Contact us today to learn more about our packages and how branding can give your company strategic marketing positioning.

How do you create a winning email marketing campaign when you’re competing with billions of other emails on a daily basis?

Without a doubt, email marketing is still the most effective marketing channel. It is also extremely cost-effective. Plus, it comes with tracking features and data to help you constantly improve your campaigns.

Are you struggling to create the perfect email marketing plan for 2022? Here’s our guide to make the most out of email marketing.

Why Create an Email Marketing Plan?

Although there is a lot of competition in email marketing, it is still your best investment for your business’ communication plan, mainly because the ROI is higher than any other marketing channel.

The ROI rate for online marketing strategies such as SEO, PPC, and content marketing does not reach that of email marketing. There’s no question that starting your own email marketing plan is key to your business’ success.

In fact, from every $1 spent on email marketing, you will earn $38 on average.

Ready to take our email marketing plan to the next level? Here are some important factors and strategies to consider.

Target Specific Audiences

An effective facet of email marketing is the ability to target a very specific audience with content that pertains specifically to their interests and needs. In today’s marketing world, your potential customers expect personalized content.

It is important to ensure you are sending targeted messaging that not only includes information such as their name, but also promotes products or services that relate to their demographic.

You can send a generic email to your customers that promotes the product or services in the same way, but people will unsubscribe if they don’t see something they like.

Once you lose an email subscriber you legally can’t send them emails unless they opt back into the email campaign, which means that each email counts. Ensure that you first understand your audience and what they want to see. Otherwise, you’ll quickly lose them to other businesses that are able to provide a more personalized experience.

Big Picture Planning

Before you even start to sit down and write the content of your email campaign, you should take a step back and look at the big picture of your campaign.

How many emails will you send? How far apart will each one be staggered? Are there any holidays or dates that you should take into consideration?

Who within your segmented audience will receive which messaging? It is a good idea to automate your emails ahead of time so they deploy on a regular basis. Also, create a drip campaign that includes people who indicate their interest in a specific email campaign.

When creating your initial campaign, it’s okay to start simply and slowly increase your emails from there. It’s also important not to overlap emails or send multiples to the same person in a day.

If you’re worried about sending too many emails or too few, consider what the purpose of each email is. If it has high value to your customer, it’s okay to send additional emails. It all depends on your demographic and whether or not the email holds value to them.

Subject Lines

Your subject line is one of the most important parts of your campaign. This is the first thing your audience sees. You typically have less than 60 characters to capture your customers interest and less than 30 characters on mobile phones, which is often the main device for viewing emails.

There’s no question that your subject line needs to stand out. When writing your subject line, try personalizing it with the person’s name. For example, grab your potential customer’s attention with an exciting line such as: “First Name, You’re In Luck!”

Don’t use spam words or symbols such as “free”, “clearance”, or “$$$.” These will only trigger someone’s email platform to instantly mark your email as spam and can discredit your business.

There’s no single method for creating successful subject lines. A great part about email marketing is that you can test different subject lines on your email list to see which ones work best. This helps you get to know your customers better and provide them with better information.

You should always split test your subject lines. A/B testing is often a part of email marketing services and can increase your email open rates significantly.

Mobile-Friendly is a Must

It’s important to make sure your marketing email is mobile-friendly. Be sure to test your emails on mobile devices and use different email platforms.

Even if your subject line is excellent enough to get the email opened, your potential customer could be instantly turned away by an email that is not mobile-friendly and difficult to read on a small device.

Another thing to keep in mind are the websites within the email. If your email is linked to a landing page or site that is not mobile-friendly, it could cause a potential customer to turn away.

Step-Up Your Email Marketing Campaigns

There is much planning and consideration devoted to each email marketing plan. If you want to take your business to the next level, email marketing is an effective way.

Want to learn more ways to create stellar email marketing campaigns for your business? We have more secrets to share about online marketing including SEO, social media, and branding.

Check out our site for more expert online marketing tips.

Building a strong online presence for your business is a necessity in 2022.

If you’re able to get noticed online, it trickles into every facet of your business. Conversion rates and sales rise and your brand becomes more noticeable, but it’s not as simple as it might seem to achieve.

In this post, we’re going to offer up eight tips for getting your business noticed online. Online presence management is crucial, so if you put as many of your resources as you can into developing, you’ll see a payoff almost immediately.

In the digital age, branding is everything. There are so many businesses out there vying for the attention of consumers, so follow these tips and become the business that sticks out from the crowd.

1. SEO

Search engine optimization is what drives online visibility for businesses and personal brands alike. If you want to get noticed online, you have to either master SEO yourself or hire a firm to do it for you. A deep understanding of current and cutting edge SEO practices can keep you relevant.

SEO is much more complex than just keywords and page speed. It touches almost every aspect of what we’ll discuss in this post. For instance, if you’re a small business that is geographically bound to a specific area, strong local SEO is essential to stay ahead of your competition. This means filling out all of your listings and having good reviews to appear in location-based searches.

2. Mobile Optimization

It wasn’t until a few years ago that mobile search finally surpassed desktop as the public’s main search method. For this reason, mobile website and search optimization have become incredibly important for online visibility. If you don’t have a high-functioning mobile website, searchers will find some other business that does.

Similarly, if you don’t consider how people perform searches from their phones in your SEO strategy, you’re going to lose customers. Right now, voice search is becoming more and more popular, which goes against a lot of the older keyword strategies.

Instead of highly-focused keywords, people tend to voice search in full sentences, so you need to use long-tail keywords in your content to appeal to their search terms.

3. Social Activity

These days, your online presence and brand depend a lot on social media. Having a great social media presence is important because consumers are most likely to discover something, since they spend so much time using it.

Building this presence organically comes from regular posting and lots of engagement with your followers. Basically, you want to make them feel like they’re a part of what you’re doing. You’ll increase your conversion numbers when your followers like you and feel that you’re a trustworthy source for the goods or services they need.

4. Your Listings

We discussed why filling out your listings is crucial for local SEO a little bit earlier, but we didn’t delve into exactly how to make them work in your favor. People tend to trust ratings and reviews from Google and Yelp more than they trust the advice of their own friends and family, so you’ve got to be present and popular.

To fill out your listings properly, make sure everything is always accurate and consistent across all platforms. You can’t be listed as “Jones & Stevenson Automotive” on Google My Business and “Jones and Stevenson Inc.” on Yelp; your SEO will take a huge hit.

Keep everything listed the same way and always encourage your happy customers to leave you a rating and review on their favorite listings site. This is invaluable for staying relevant online.

5. Email and Messenger

Email and Messenger marketing are an important tool for customer retention and advertising as a whole. Your online presence is always going to be tied to your brand, your reputation, and your ability to let people know about you without annoying them.

Email marketing in particular is a difficult concept to master. It is essential to advertise the right deals and promotions to the right people, but with too much repetition, your message will end up in the spam folder. Putting the work into figuring out what your customers want to see will help you navigate this problem.

6. Provide Content

Content is everything these days. If you don’t give your audience a consistent stream of informative and entertaining content, you can bet your biggest competitor will. The source can come from blogs, videos, social media, and pretty much anything else you can think of.

Again, this all ties into your SEO strategy. If you can develop a strong voice and brand through multiple channels, it’ll create a domino effect and your online presence will go through the roof.

7. Working On Your Brand

Brand building is a phrase you’ll see a lot when you research how to increase your internet presence. Your brand is the voice, appearance, and overall “vibe” that your customers associate with your company.

All the best and biggest businesses in the world have extremely strong brands, so it’s vital to invest time and effort into building and evolving your brand. Get your whole company to buy into what you’re selling and your brand will permeate every facet of your online presence.

8. Never Stop Researching

To have great online presence management, constantly work at it and use the tools available to you. The internet progresses rapidly; even last year’s marketing trends are a thing of the past now!

Make sure you’ve got a strong, creative marketing team that can build your brand, understand SEO concepts, and produce amazing content regularly. It is a key component for small businesses to stay afloat.

Online Presence Management Is Key

“Online presence management” isn’t merely something you check in on from time to time, ensuring that everything’s still running smoothly. Your company’s online presence is something every employee should have an eye on, because it affects every aspect of the business.

Online presence is the pulse of any successful company, so follow these tips and keep it strong. Working with a great marketing company is always the best way to do that. Contact us at MAD Group to find out how our group of talented and experienced marketing professionals can increase your online presence today.

The marketing landscape is changing in 2022 and brands must keep up with the trends, test new advertising methods, and meet the needs of their target market. There are numerous ways to market your business, but the best results come from the most effective marketing strategies for your audience type.

This means you should know your buyer persona well, so you can sell to them effortlessly. Even if the business is new and you don’t have any customers yet, not all marketing tactics will work.

Curious to learn what marketing experts recommend for small businesses? Keep reading to get the best tips.

Create a Marketing Plan

To effectively promote your business online, you need a solid marketing plan. The plan will include everything such as the marketing channels you use, advertising budgets, deadlines, content types, metrics and KPIs, target audience, and market positioning.

If you follow the plan, you’ll quickly learn what works and what doesn’t, and begin to understand your audience’s needs better. You can also tweak the plan as you go, adding or removing aspects you deem necessary.

Leverage Social Media

Social media marketing is the number one way to build a strong fan base and reach potential customers. It’s one of the best ways to post useful content, publish news and updates about your company, and sell your products.

The most important role of social media is building a strong relationship with your customers. With the right strategy, this trust will ultimately translate into sales.

To start, choose only a few social media channels and focus all your effort there. Dive into your analytics next and determine what works for your audience, adjusting the content throughout.

Use Email Marketing

Email marketing still remains one of the most powerful marketing strategies for small businesses. It’s a proven way to generate leads and boost sales directly from people’s inboxes.

Email marketing works because it’s permission-based, which means users have agreed to receive emails from you. However, spamming users with content and pushing them to buy will have the opposite effect and can even result in your website and email address blacklisted.

Before you sell people anything, provide value first. Send them useful articles, tools, videos, podcasts, and any other content they might find helpful. Once you gain their trust, you can send a sales email.

Run Paid Ads

Paid ads are one of the best ways to get brand visibility and reach a wide customer base. Whether you use paid ads on social media or search engines, you can easily choose the target audience you want to reach based on location, age, gender, lifestyle, interests, behaviors, relationship status, and even income.

For example, two of the most popular advertising platforms right now are Facebook and Instagram. Paying as little as a few dollars can reach an audience and send traffic to your website. Use re-targeting to market to the users who have visited your website, as these are the people most likely to buy from you.

Create Useful Videos

Video marketing is the best performing type of digital content at the moment and will remain strong in 2022. YouTube is the industry leader for videos, but Facebook, Instagram, LinkedIn, Twitter, and even Pinterest is effective for small business marketing.

There are different video formats to use, such as:

  • Long-form videos
  • Webinars
  • Live streams
  • Step-by-step tutorials
  • Vlogs
  • Product reviews
  • Instagram stories
  • Animated videos
  • Interviews
  • Events and presentations

The possibilities are endless, and no expensive equipment is needed to start filming. As long as value is presented to your audience, a decent quality camera is enough to get you started.

Start Blogging

Blogs still remain one of the most powerful marketing methods, which is why you need to start blogging right away. Post on the company website or create a personal blog, making sure to do so consistently.

Blogging is also great for SEO, building brand awareness, and reaching a wider audience. When people find value in your blog posts, they’ll know your products and services are equally valuable.

Creating guest posts for publications and blogs in your industry will help your growth; and using blogging platforms such as “Medium” will help you gain momentum. If you post quality content with extraordinary value and stick to a weekly schedule, people will flock to your website.

Run Free Webinars

Webinars are one of the best small business marketing strategies because they cost nothing to make, and the ROI will be great.

With a free webinar, you should pick a topic of discussion and provide real value to the attendees. End the webinar with a call to action — invite people to sign up for a newsletter, buy a product or service from you, download something from your website, or any other specific action that’ll get you leads or sales.

You can also offer free 15-minute consultations with potential customers. This is a great lead generation method and a way to see what your target audience needs and expects from your services. The key here is to impress everyone with the value you provide so they’ll trust that you are the right choice for them.

Work With Influencers

No matter what industry, there are influencers, field experts and creators that can help you promote your products. Typically, they have a large audience that trust their recommendations, and this is the way you can reach this audience.

Influencers can be Instagrammers, bloggers, vloggers, thought leaders, marketers, and even celebrities. Pick influencers who already use your products or services or have used similar products in the past. It’s important to reach the right audience, not just a large audience, as these are the people most likely to buy from you.

These Are the Most Effective Marketing Strategies for 2022

These are just some of the most effective marketing strategies of 2022 that’ll help you build brand awareness and attract new customers. From good old effective email marketing to working with influencers and thought leaders in your industry, you can grow your business and boost sales with a great ROI.

Ready to put your business on the map? Contact us today to learn about our marketing and advertising packages and let us make your brand stand out from the crowd.

Google processes over 40,000 search queries every second. That translates to over 3.5 billion searches every day. Worldwide, that’s 1.2 trillion searches a year.

Each time someone searches for your product or service, it’s a chance for you to attract a potential customer to your website.

Without search engine optimization (SEO), however, your website won’t even appear in the search engine results.

Google’s algorithm changes every year, requiring companies to come up with new ways to boost their search ranking. With this SEO trend list, you can rise above the competition and attract more customers!

Without it, you’ll fall behind and miss out on potential sales.

Boost your brand, sales, and ROI with these SEO trends for 2022 from your San Diego SEO expert!

The 2021 SEO Trend List

A top priority for 66% of marketers is to improve their company’s SEO and grow an organic presence for inbound marketing.

Why? Well for starters, a search for content is the number one driver of traffic to websites. In fact, it beats social media by over 300%.

With a strong SEO plan for 2022, you can get ahead of the competition and attract more people to your website. Therefore, those visitors can turn into paying customers who come back for more! However, falling behind on the top SEO trends can cause you to fall behind your competitors.

Don’t worry! With this SEO trend list from your San Diego SEO expert, you can give your business the boost it needs. Here are the top search engine trends of 2022.

1. Snippets, Structured Data, & SERP Marketing

Over the years, Google has evolved to give its users a better search experience from the search page. This led to the popularity of search engine results page (SERP) marketing.

After typing a search query into Google, you might see knowledge graphs, quick answers, or interactive results. These can include lists, the “People also ask” boxes, recipes, and more. By providing users with these quick answers, “zero-click” searches are becoming more popular.

In other words, users don’t have to click on your website to find the answers they need.

Instead of losing potential customers, this provides you with an opportunity. Now, you can show readers the value you have to offer straight from the SERP.

In order to display your content on SERPs, you need to determine the user’s search intent. What are your customers searching for? What answers are they looking for?

The job is now to create content that matches their intent.

Identify which keywords will help you gain clicks. You can use your Google Search Console to see what your website visitors are searching for. Then, optimize your website for rich and featured snippets.

You can structure your content for rich and featured snippets by:

  • Structuring content using H2-H3 subheadings that address specific queries
  • Providing quick, short answers that Google can easily grab
  • Researching current featured snippets your competitors are ranking for

For example, you can try to optimize for a “question and answer” box by writing an article that answers a popular customer question. Optimizing for snippets will help you stand out on search pages.

2. Optimize for Voice Search

Between Siri, Alexa, and Google, voice assistants are making their mark. This year, it’s expected that 50% of all searches will start through a voice assistant.

The number of people relying on voice assistants grows every year. As of 2022, 35.6 million Americans used a voice-activated device at least once a month. Meanwhile, one in six Americans own a smart speaker.

With voice search available, people are now searching for content the way they normally speak aloud. For example, a consumer can ask, “Google, where’s the nearest shoe store?” to discover options based on their location.

As we mentioned above, audience research is key.

Determine what your customers are searching for and how they word their searches. Then, use those queries to create new content. Make sure to organize your content with the direct answer to the query at the beginning of the post.

Optimizing your SEO for voice search will help you attract more organic traffic.

At the same time, you’re creating a conversation with your readers!

3. The Mobile Experience

As more people use voice search from their mobile devices, you need to consider a mobile SEO strategy as well. Many of the items on our SEO trend list rely on a mobile-optimized website.

Google uses mobile-first indexing to determine your website’s SERP ranking. In order to optimize your website, you need to make sure it’s easy to use and navigate on smaller screens.

Try using a minimalistic website design.

A cleaner website is easier to use, which will encourage visitors to click around and explore.

4. Wow-Worthy Videos

By 2022, video content will attract over 80% of global web traffic. Videos are an effective, easy way to communicate and engage customers. Many people prefer video content because it’s easy to consume.

Mix up your content strategy by adding entertaining video content.

However, you need to match your video content with these SEO trends. To start, make sure you’re optimizing your content using your target keyword in the video headline and description. Then, consider creating a transcript.

Creating engaging video content can help you utilize the rest of these SEO practices while keeping visitors entertained.

5. CTR & Dwell Time

Click-through rate (CTR) and dwell time are important ranking factors. Both tell Google that users are satisfied and using your website.

You can increase your CTR by adding lead generators such as buttons and forms to your site. Adding video content can give your CTR a boost, too.

Then, determine how you can get people to stay on your site. For example, lengthy blog posts encourage people to linger. Videos can improve your dwell time as well.

However, it’s important to continue providing users with high-quality, relevant content.

Make sure the content you provide benefits your customers. Answer their questions and show you’re there to help. Then, people will want to stay on your website longer and click around for more information.

6. High-Quality Content

With so many digital ads flooding the internet, it’s important you provide your readers with value. Otherwise, they’ll take their attention elsewhere.

One popular SEO trend for 2022 is prioritizing high-quality content.

Google looks for websites that offer Expertise, Authority, and Trustworthiness, or “EAT.” It looks for content that provides users with helpful, timely, and relevant information. In order to provide this content, you first need to know what your customers are searching for.

Make sure the information you provide is well researched. Back up any claims with data and link to the original source. This can help your link-building strategy as well.

Make sure your content follows any easy-to-read structure.

Avoid making your content appear heavily sales-related. Instead, try to educate your readers. Mix up your content by transforming blog posts into videos, podcasts, infographics, and more!

7. Speed & Security

Google wants to provide its users with a safe online experience. As a result, Google’s SEO algorithm looks for websites that are safe and secure.

Make sure your website has an SSL certificate. You should see “HTTPS” in front of your URL. In addition to telling Google (and users) that your website is safe, this can also benefit the overall user experience.

Speed is important to user experience, too. No one wants to wait for a page to load. If it takes more than a few seconds, a user will leave your site and visit a competitor’s.

This can cause your bounce rate to increase, which impacts your SEO ranking.

By prioritizing speed and security, you’re telling Google and your customers that you care about the user’s browsing experience.

8. Artificial Intelligence

Artificial intelligence (AI) is more than an SEO trend; it’s also becoming a norm for the user’s digital experience.

AI allows companies to create personalized experiences for their customers. With AI, you can learn about your customers and what content they value most.

Google’s AI can now organize page rankings based on individual users.

To prepare for AI, create buyer personas. Separate your users by demographics, buying behavior, and interests. Then, make sure to create content that appeals to each persona.

Why You Need Help From a San Diego SEO Expert

Using this SEO trend list, you can boost your ranking and attract more website visitors. Working with a San Diego SEO expert can benefit your business in other ways as well. Here are a few ways teaming up with an expert can help you make the most of these SEO trends.

1. Boost Your Brand

When you rank higher on SERPs, more people will see your company’s name. This allows you to increase brand awareness and recognition.

Ranking above your competitors can also increase your credibility.

After all, most people don’t look beyond Google’s first page. By increasing your SEO ranking, your building your brand and standing out from your competitors.

2. Gain Leads & Sales

In order to use many of these SEO trends, you need to update your website. A fast, secure website that’s mobile-optimized benefits the overall user experience. Then, it’s easier for people to fill out a form or make a purchase on your site.

A better user experience can help you gain leads, which you can then turn into sales. Improving the user experience will also ensure you leave a good impression on customers.

As a result, using these SEO ideas can improve your ROI.

3. It’s a Long-Term Marketing Strategy

Keeping up with the latest SEO trends can get tedious. The algorithm changes throughout the year.

A San Diego SEO expert will keep up with the latest search engine trends for you. Then, they can work with you to improve your site for long-term SEO success. When your site is SEO-optimized, you will continue to bring in leads.

4. Unite Your Marketing Plans into One

SEO gives you the chance to unite all of your marketing plans together. That way, they work in cohesion. Creating a well-thought-out marketing plan will benefit the user by providing a more seamless experience.

SEO and Social

For example, the top social media channels draw over 2 billion monthly active users. In order to properly market your business, you need to spend time where your customers are. To respond to this trend, nearly two-thirds of all U.S. small businesses increased their social media marketing budgets in 2019.

Today, almost 75% of small businesses use social media to promote their brands.

Posting your blog posts and other pieces of website content on social media will increase traffic to your website. As more people read your content, Google will take notice. While social sharing isn’t a direct ranking factor, it does have an impact.

As more people share your posts on social media, you can attract a following and gain more monthly visitors. This, in turn, will show Google’s algorithm that you provide valuable content to an audience.

In order to gain that following in the first place, you need unique, high-quality SEO-optimized content.

As a result, social media marketing and SEO benefit one another.

SEO & PPC

Pay-per-click (PPC) advertising and social media also go hand-in-hand.

PPC ads appear above organic SEO lists on search pages.

By ranking at the top of a search page for specific keywords, you can draw more traffic to your website. Remember, ranking higher on search engines also boosts your brand credibility and authority. Using PPC ads, you can attract more people to your site, which can help you gain more leads.

At the same time, you’re again showing Google’s algorithm you’re a wanted resource.

As a busy business owner, you don’t have time to manage your PPC ads or post on social media every day. That’s where your San Diego SEO expert comes in. They can help determine new opportunities to bring your SEO and other marketing plans together.

That way, you’re creating a seamless experience for your users without stressing out over everything you need to do in one day.

The 2021 SEO Trend List: 8 Trends From Your San Diego SEO Expert

With this 2021 SEO trend list from your San Diego SEO expert, you can avoid falling behind the competition. Instead, reach the top of the SERP page and stay there with these eight SEO tips!

Ready to get started? Contact your San Diego SEO expert today for a master plan!

Are you using pay-per-click (PPC) advertising to attract new customers? With a strong Google AdWords strategy, you can expand your reach and build your business. Otherwise, you may risk losing sales and falling behind the competition.

PPC visitors are 50% more likely to make a purchase than organic visitors.

Similar to search engine optimization, PPC strategies and trends pay every year. By keeping up with the trends, you can get ahead of the curve and surpass the competition.

Kick up your PPC advertising and get those clicks with these PPC optimization tips!

1. Ramp Up Re-Marketing

What happens when people visit your website without completing an action? Chances are, you just missed an opportunity to gain a lead or make a sale.

Remarketing is one of the most important PPC strategies you can use to attract business.

With remarketing, you can display fresh ads to people after they visit your website. You can also personalize your remarketing ads so they better apply to each website visitor.

Remarketing gives you a second chance. Instead of missing out on a potential sale, you can capture leads. As a result, you’re improving your conversion rate and your ROI.

Remarketing ads will give you a chance to boost your brand awareness as well. Each time someone sees your display ads, they’ll become more familiar with your product. The more people see your ads, the more likely you will improve your click-through rate and conversions.

It’s important to use creative messaging to appeal to customers with your remarketing ads. Otherwise, the same messages could cause you to lose potential customers a second time.

2. Make Sure It’s Mobile

Many people are using their smartphones to search online. If you’re looking for important Google AdWords tips, you need to consider your mobile users. Otherwise, you’re missing out on potential customers.

Many PPC strategies focus on mobile-optimized ads. In order to improve your PPC advertising, you need to customize your mobile ad experience for these customers. Ignoring your mobile audience could cause you to waste your advertising budget.

First, consider the mobile traffic for your list of target keywords.

Google Ads allows you to study the performance of keywords on specific devices. You can focus more of your budget on keywords that perform well for mobile users.

Next, make sure you’re creating display ads for mobile devices. Otherwise, your ads won’t display well on smartphones.

Making these changes will ensure you appear in front of your entire audience of prospective clients.

3. Prepare for Voice Search

Do you ever use Alexa, Google, or Siri to make a search? More people are relying on voice assistants to search for answers online. If you want to use these PPC strategies, you need to prepare your ads for voice search.

Consider how your customers are using voice-based speakers to search for content.

You can use tools such as Semrush, Google Keyword Planner, or Google Trends to determine how people are searching online. Then, craft your ads or change your keyword strategy to reflect these trends.

By updating your PPC strategies for voice search, you can make sure you appear as a search result.

If your companies haven’t updated their PPC advertising to reflect the latest trends, now’s your chance! Speak with a local PPC expert today to determine how to improve your PPC campaigns. Once you do, you’ll attract more visitors to your website—and get more leads.

4. Get Personal

45% of small businesses use PPC advertising, according to a survey. If you haven’t begun using PPC advertising yet, it’s time to get started!

As you start using these PPC strategies, make sure to get personal with your ads.

Most people focus on keyword-based campaigns. However, it’s important to consider the needs of your customers as well.

Many companies are using audience-based targeting to display their ads instead. Using this form of targeting will allow you to personalize your ads for potential customers and avoid wasted clicks to improve your conversion rate.

You can target your audience based on their age, gender, marital status, and other demographics as well.

The better you know your customers, the more likely you’ll attract them to your website.

5. Add Video Ads

Video ads are one of the latest PPC advertising trends.

Adding videos to your PPC campaigns will help you stand out from other digital ads. These ads can improve your engagement rate. As you improve your brand awareness and click-through rate, you expand your reach to more prospects.

If you don’t want to dedicate a portion of your advertising budget to video marketing, consider using YouTube to target your audience. The niche is competitive but will allow you to improve your click-through rate.

6. Watch Out for New Ad Types

Remember, PPC trends are constantly changing. If you want to keep ahead of the competition, you need to remain up-to-date with the latest PPC trends. This includes any new features Google AdWords offers such as tools, targeting, and ad types.

For example, more companies are using location-based advertising. Brands are also beginning to use localization services to increase their conversation rates.

These new trends and ad types will help you discover new opportunities.

To make the most of your PPC advertising, keep track of the trends and apply the latest PPC strategies!

7. Keep Using Negatives

Even PPC advertising experts need to use negative keyword lists. These lists will ensure you don’t appear for the wrong searches. Otherwise, you’ll end up wasting money and attracting unwanted website traffic.

Punch Up Your PPC: 7 PPC Strategies for San Diego Based Companies

A well-developed PPC advertising campaign will help you attract more website visitors and build your business. Without good PPC strategies, you’re losing potential sales to your competitors.

Ready to get started? Contact our marketing and advertising agency today to improve your PPC campaigns!

Influencer marketing strategy is a sales tactic using influencers to promote a product or service. An influencer is an internet personality that impacts the decisions and lifestyles of their followers.

Modern-day consumers dislike being “sold”, and therefore do their best to avoid advertisements. However, powerful influencers easily sell a brand to their followers. This is why businesses are eager to partner with influencers and will pay six figures for a single social media post.

The right influencer who is passionate about your brand is essential to help with your marketing objectives. Read on for seven tips to help your company pick the perfect influencers for your brand.

1. Match Influencers With Your Buyer Personas

It’s best to choose an influencer whose audience is similar to your buyer personas. All influencers have a niche. The best method is to find influencers that are already attracting a similar audience to yours.

You should also select influencers whose values match your brand values. You may have a disaster if your influencer’s actions don’t align with your company values. For example, an influencer that is a very vocal democrat or republican may rub your clients the wrong way.

2. Choose Influencers With A Following On Social Media

One way to choose an influencer to market your brand is to check the number of their followers, page views, or YouTube views. Influencers can have anywhere from a thousand followers to millions of followers. The more followers and views an influencer has, the more expensive he or she may be.

You should check the level of engagement that popular influencers have during the onboarding process. Celebrities have many followers and high engagement which often means a higher price. The greater the engagement with followers, the more effective an influencer will likely be.

Sometimes influencers with the most followers have the least engagement with their followers. It may make sense to engage micro-influencers because they can connect more with followers. Micro-influencers may also stay loyal to your brand because you are collaborating at the beginning of their business.

Influencers with large followings are best for brands that want to increase their awareness. However, always make sure the audience applies relevantly to your brand. For example, a golf club company using a fashion influencer may not be the best choice.

3. Your Influencers Should Be Credible

Some influencers gain their followers because they’re entertaining. This doesn’t always mean they are credible. It won’t be profitable to use an influencer with a following that doesn’t accept their advice.

The chosen influencer must post authentic content about using your product or service. Avoid partnering with people that have poor reputations of lying or overselling. If consumers feel deceived, it’s unlikely they will buy with the influencer.

Some social media influencers have fake followers, hence their reach may not be as wide as they claim. Performance reviews will help to establish how effective an influencer is before committing to a long campaign. Be sure to check the validity of their engagement stats before signing any partnership contracts.

4. Pick Influencers Passionate About Your Brand

An influencer that uses and loves your product or service will be more convincing than one who only wants to get paid to promote a product. Their followers will probably notice when they aren’t being genuine, as well. Seek partnerships with influencers that are passionate about your brand.

Your influencer marketing strategy team should be active social media users. Passionate influencers will most likely have followers that relate to them, which will help them sell products without being overbearing.

5. Find Skilled Influencers

Choose influencers that have the technical ability to help market your brand. Amateurs in videography and writing can make your brand look amateur. The best influencers are professionals that prioritize quality.

Influencers should be knowledgeable about their niche and the best way to market to and engage with their followers. Some influencers are knowledgeable about digital marketing. Seek personalities that take their job seriously and have the marketing skills and talent to attract and keep their followers.

6. Check The Frequency Of Your Influencer’s Posts

Influencers that post content regularly will usually have more engagement and loyalty from their followers. This personality type will represent your brand the most effectively.

Consumers today buy from people they have a relationship with. The best way to develop this is to produce valuable content often. It takes multiples visits to a blog or YouTube site to convince someone to buy something. Influencers should post regularly to keep their followers engaged and loyal.

7. Test Strategy Results

It’s important to test if you are getting the desired result from your partnership with an influencer. Decide on your expectations from the beginning of the campaign so the influencer knows what to deliver.

Administer check-ins throughout the campaign to make sure everything is going accordingly. Keep open communication with the influencer so they feel comfortable asking questions and voicing concerns, which will keep operations running smoothly and decrease the chance of an undesirable outcome.

Create an Influencer Marketing Strategy to Grow Your Brand

Creating an influencer marketing strategy can help advance your brand online. It’s important to set boundaries to get the desired results from your influencer partnership.

If you’re looking for more tips and help to build an online strategy that will work for your business, contact us today.

A well-designed, functional website is essential to business success these days. Without it, you’ll fail to improve your ranking on search engines and build your business.

In fact, 38% of users will stop using a site if it’s unattractive. Meanwhile, 39% of visitors will stop engaging if the site takes too long to load.

Today, websites are a digital version of your store. When it works well and is creatively designed, people will soon become paying customers. Otherwise, they’ll take their business elsewhere.

If you’re looking to update your website this year, you need to find the best web design agency for the job.

Here are seven tips to help you choose between different web design companies. With these questions to ask a web designer, you can narrow down the list and find a match. Then, you can create the website of your dreams.

Get started with these helpful tips!

1. Ask About Their Expertise

When searching for the best web design agency, you need to understand the designer’s knowledge of their craft. For example, what’s their strategy when creating new websites? Do they have more experience updating existing websites instead?

Make sure the designer has the resources and techniques necessary to design your website.

If they can’t explain their process, you might want to continue searching among design companies.

You must find a web designer who is extremely competent. Make sure they’re using white label design trends, as well. Otherwise, the designer could negatively impact your search engine optimization (SEO) and pay-per-click (PPC) advertising.

A web designer with proper expertise will greatly improve your website. This will ultimately support your other marketing efforts.

Your website will fall behind the latest design trends if not continually improved.

Finding the best web design agency for your company will help you achieve complete online success.

2. Determine Their Industry-Specific Experience

As you begin to narrow down your list, try to look for web design companies that have experience with your industry. A designer with industry-specific experience will give you an advantage.

People learn with hands-on experience. The best web design agency for your company is one that’s had experience with a company like yours. Therefore, they’ll already have researched your target customers.

You need a website that’s designed with your customers in mind. How do they intend to use your website? What content are they looking for?

A web design agency with industry-specific experience will know how to design a site for your customers. That way, you have a site that’s optimized for potential sales.

3. Check Their Portfolio

As you explore web design companies, make sure to check out their portfolio. After all, you want proof of the company’s abilities.

Take a look at the web designer’s previous work. Even if they’re talented, you still want to make sure their skill set aligns with your company’s needs.

Make note of your favorite websites within each portfolio. Take this time to flag any design elements you want for your own site. Make a note of the elements you don’t want to use, as well.

A company’s web design portfolio can tell you a lot about their experience.

As you explore portfolios, ask the web design agencies if you can speak with some of their clients. Firsthand testimonials can tell you what it’s like to work with the agency. Gather referrals from resources besides the agency’s website to make sure it’s an unbiased account.

4. Explore Their Services

Mobile devices now make up 52.2% of all internet traffic. When searching for the best web design agency, you need to find a company that offers multiple services. For example, are they able to update your website for mobile optimization?

A good web designer will know how to update a site with user experience in mind. Improving user experience is essential when encouraging people to explore a website. A quality designer will offer a range of services that improve the user’s online experience.

You can also ask if they offer services that complement your web design needs.

These can include:

  • Website content writing
  • Pay-per-click advertising
  • Search engine optimization
  • Social media marketing

A single, freelance web designer can’t always provide this range of services. Exploring different web design agencies can help you find a team of professionals who can help. With their skills, you can improve the customer’s user experience and build your brand.

Prioritizing your online users will help you prioritize your customers.

5. Ask About Ongoing Maintenance

When exploring different web design companies, ask if they provide ongoing maintenance.

Websites need regular tune-ups. You’ll need to update your plugins, refresh the content, and make sure you’re up-to-date on design trends. Otherwise, you’ll fall behind with website design and development.

Check for web design companies that are available for regular maintenance. Then, you’ll have someone who can offer help when you need it. If your website breaks down and you can’t fix it alone, you can quickly get things back up and running again.

Moving from one designer to the next can get exhausting. Instead, choose a website design agency that understands your website. This way, you’ll have someone who can quickly make changes instead of wasting time explaining your site to multiple designers.

6. Check the Contract

Make sure to always read the fine print before signing a contract.

Read the sections that mention payments, refunds, and deliverables twice. What happens if a problem pops up? If your company has a lawyer, have them read over the contract as well.

7. Is the Price Right?

Finally, when choosing the best web design agency to partner with, you’ll want to check the price. Make sure to break down the price based on each service you’re paying for and review their portfolio to make sure they’re worth the cost.

The Best in the Business: 7 Tips for Choosing the Best Web Design Agency

Looking for the best in the business? With these tips, you can find the best web design agency that can help boost your business.

Ready to get started? Contact us today to achieve your business goals!

As of this year, Generation Z makes up 40% of American consumers.

Gen Z has $44 billion in buying power on its own. When you factor in the influence that they have on what their parents purchase, that number is closer to $200 billion.

The oldest members of Generation Z are now joining the workforce. It’s time to start shifting our marketing strategies in ways that appeal to this unique generation.

How should you go about marketing to Generation Z? Are they basically the same as Millennials? Follow us and you will learn everything you need to know about marketing to Gen Z.

Who Is Generation Z?

There is no precisely agreed upon definition of where each generation starts and ends. Those born in the mid to late 1990s through the early 2010s are generally considered members of Gen Z. The children of Generation X or Millennials are Generation Z, and are considered to be digital natives.

Gen Z makes up today’s population of teenagers and early 20-somethings and are also called Post-Millennials, the Homeland Generation, and the iGeneration. Familiar with using several devices at once, 45% of Generation Z say they’re on their phone “almost constantly.” A whopping 98% of Gen Z members own a smartphone.

As the most diverse generation in American history, 48% of Gen Z are ethnic minorities. They are considered to be more progressive than previous generations and are known for having more fluid personal identities.

Marketing to Generation Z: What You Need to Know

An extremely important part to understand about marketing to Gen Z is this: authenticity is of utmost importance.

Gen Z is reluctant to be sold by traditional advertising techniques compared to older generations. The drive for authenticity in certain brands can be seen in all of these other Gen Z marketing tips.

1. Different Social Media Platforms Have Different Purposes

Gen Z has a different relationship with social media platforms, compared to the social media most used by the older generations. The different types of social media sites influence Gen Z’s social and consumer life.

Even though 34% of teens think Facebook is for old people, that doesn’t mean you shouldn’t be using Facebook in your marketing strategy. Gen Z tends to use Facebook as a source to glean information from, and Twitter is used to read the news.

Instagram, on the other hand, is where teens and young adults display their aspirational self. Snapchat is a place for sharing real life moments. It’s worth noting that 71% of Gen Z use Snapchat daily, and of those daily users, half use it at least 11 times a day.

Gen Z grew up with YouTube for most (if not all) of their conscious life, unlike older generations. When Gen Z is looking for shopping recommendations, YouTube is their platform of choice.

2. Keep It Short and Sweet

You probably already know that a crucial part of marketing in today’s world and boosting your SEO is creating video content. When targeting video content for Gen Z, however, it’s best to keep it short and sweet.

Those who predicted that the growth of the internet would shorten our attention span have proven themselves to be right. While Millennials have an attention span of a mere 12 seconds, the average attention span of Generation Z is shockingly only eight seconds long.

Therefore, if you manage to catch the attention of Gen Z, you better get your message across quickly. Even though 71% of the 13 to 17-year-olds watch videos online for more than three hours every day, they are less inclined to watch or read long form content.

3. Partner With Micro-Influencers

As a part of their tendency to appreciate authenticity, Gen Z is more likely to admire a YouTube or Instagram celebrity rather than a traditional celebrity. These internet personalities are seen as just regular people that Gen Z can relate to more easily than movie stars or famous musicians.

This is actually great news for marketing your business since internet influencers are more accessible than celebrities.

Micro-influencers are people who are considered experts in a specific niche and have online followings of between one thousand and one million people. Finding micro-influencers in your company’s niche to mention or promote your product can be an incredibly effective way to market to Gen Z. Typically, Gen Z influencers make around $300 per sponsored post, but lesser-known influencers might be willing to promote your product in exchange for a free sample.

4. What Does Your Brand Stand For? Can You Prove It?

It’s more important to Gen Z than other generations for brands to be socially and environmentally responsible. They want the brands that they identify with to take a stand on the issues that matter to them.

Being highly skeptical generation, Gen Z also wants you to be able to prove your dedication to the cause. What percentage of profits go to a specific charity? What environmentally sustainable production methods are you using to create your products? How conscious are you of your company’s effects on the environment, and what are you willing to do to mitigate those effects?

Gen Z wants to identify with brands that they see as making the world a better place. Not only that, but 93% of Gen Z say that an organization’s impact on society would influence their decision of whether or not to work for that organization. In fact, 30% even say they would be willing to take a 10 to 20% pay reduction to work for a company that shares the same social and environmental causes as them.

Generational Marketing: Use It to Your Advantage

The world is a quickly changing place, and it can feel frustrating to constantly be changing your marketing strategies. However, understanding generation marketing can make a huge difference in how your brand is seen by people of all ages. If you have a product you’re marketing to Generation Z, you’re not doing yourself any favors by trying to use the same tactics you would for Baby Boomers.

Did you love this article about marketing to Generation Z? Make sure to check out the rest of our advertising tips for more great information about all things marketing!

Social media marketing is on the increase: tens of billions of dollars were spent in the industry in 2019. Do you know what’s hot and what’s not in the world of social media?

Are you considering increasing your company’s social media presence? Then you need to know the latest social media marketing trends.

In this article, we’re going to take a look at the top marketing trends. If you want to be prepared for 2022, you’ll need this article.

Ready to start making the most of social media? Then read on, and start improving your company today!

1. Social Influencer Marketing

When you picture a social influencer, who do you think of? Is it Kim Kardashian or maybe Cameron Dallas?

Think smaller. It’s predicted that marketers are going to spend $15 billion on influencer marketing by 2022. Not all of that cash is going to end up in the pockets or clutch bags of celebrities, though.

One of the most popular social media marketing trends is hiring influencers with smaller follower numbers. This allows advertisers to target much smaller segments and get greater leverage with them.

Smaller social media figures are seen as trustworthy. They’ll also cost less to recruit, meaning that several campaigns can run for the cost of a single high-profile one.

Research your market and find smaller figures who your customers follow. Recruit them and start spreading your brand on a smaller scale.

2. Video Marketing is Going to Be Even More Important

Video marketing is predicted to make up 82 percent of online traffic by 2021. It’s easy to see why video marketing is more popular now than ever.

Consumers love watching videos. Something to avoid is to copy the traditional ad format, though.

Instead, make your marketing videos engaging, shareable, and fun. Try and encourage your customers to share your videos on a large scale, which will increase your marketing.

Including a video on a landing page can increase conversion rates by 80 percent. Using videos in social media is a crucial 2021 marketing technique.

3. Social Media Stories Will Be Used to Their Fullest

If you’ve been keeping your eye on social media marketing trends, you’ve probably noticed the rise of stories. Starting on Snapchat, almost every social media platform now offers a story feature. You can find them on Instagram, Facebook, and Youtube.

You need to know how to use them to their fullest. Adding interactive features to your story can dramatically improve engagement. This could be a poll, a quiz, or having your viewers ask you questions.

Utilizing story features lets you improve engagement and excitement with ease. What’s more, they’re a cost-effective way to run a campaign.

4. Becoming a News Resource Will Increase Traffic

The stats speak for themselves here: One-in-five Americans get their news from social media. News drives traffic.

This doesn’t mean that you should try and become the next New York Times. What it means is that you should start sharing stories about news relevant to your company on your site. For example, if you’re in the computer sector, create posts about the latest advances in hardware.

If you make your site a go-to for customers looking to hear the latest news, you’ll instantly see a boost in traffic.

5. Market Segmentation Will Get More Sophisticated

Social media marketing already offers marketers fantastic opportunities to segment their audience. Want to find people who follow sites like yours in the 18-25 age range? You can do that.

Marketing in 2021 is going to get even more sophisticated concerning segmentation. Social media companies are using AI (artificial intelligence) to abolish fake news, resulting in marketing segments getting smaller and smaller. This means that you can deliver your content to an audience that are more likely to become customers.

6. Augmented Reality and Virtual Reality Will Become Mainstream

The huge array of filters available on Snapchat and Instagram is just the start of augmented reality becoming mainstream. Successful social media marketing will help you become involved in the early stages of this new age, and grow with it.

For example, Amazon is developing an app that will let you “try on” clothes before you buy.

The tech behind filters is complex, but not too difficult to use in a campaign. If you’re marketing any kind of cosmetic product, augmented reality is going to be a necessary component of your campaigns.

Virtual reality headsets are also going to become more widespread. This will let you market events, destinations, and shops in a more tangible way. What better way for a customer to preview a shop or restaurant than with virtual reality?

7. Customers Will Be Able to Buy Direct From Social Media

Online shopping doesn’t just mean Amazon and eBay. It’s common to see links to product pages, but social shopping goes one step further than that. Instead of an ordinary call to action, you will be able to encourage your customers to buy directly from your social media page.

You can add a buy button to your ad, letting your customer buy your product or service within seconds. While this hasn’t become mainstream yet, it soon will be. Conversion rates are going to be through the roof for well-made ads.

Around 25 percent of businesses are already selling through Facebook. A huge 40 percent use social media to generate sales. This is one social media marketing trend that’s only going to get bigger, so start today!

Staying On Top of Social Media Marketing Trends

Social media marketing trends can seem almost ephemeral. They quickly come and go, but some stay the distance. The trends that we’ve covered in this article look likely to stick around, but there are many we’ve not covered yet.

If you’d like to ensure that you have a social media presence that will help your business, then get in touch with us! We’re happy to answer any questions you may have to help your business grow.

It’s no secret that having a strong presence on social media is vital if you want to maximize your reach as a business.

While it’s important to be active on as many relevant platforms as you can, it’s not always easy to get the most engagement every time you put out content.

Instagram stories, for example, is where many entrepreneurs struggle to create the most engagement. Luckily, it’s not as hard as it seems.

Not sure where to start? Don’t worry, we’ve got you covered.

Let’s look at everything you need to know about Instagram story hacks that can boost your engagement.

1. Keep a Consistent Aesthetic

Every brand should have a color scheme that it adheres to. While this is more focused on in the clothing industry, having a group of colors that “make” your brand is a great way to look professional.

So, when you post on your business Instagram story, you need to make sure that the colors you use align with your company’s chosen colors.

For example, if your aesthetic is made up of earth tones, you can use a beige or light gray background when posting a story that incorporates only text. When posting photographs, keep these colors consistent, too.

The result is your story looking clean, organized, and beautiful as your followers scroll through.

2. Collab With Other Brands

One of the best ways to build your own audience is to tap into someone else’s.

Working with similar brands in your industry can go a long way when it comes to overall reach, especially if your collaborator has more of an online presence than you do.

Ways to collab include reposting their content, giving them a shoutout, or creating something original together. All while tagging them in your post.

Building strong partnerships with other brands has the potential for you to exponentially increase your own audience overnight, so take advantage of it!

3. Schedule Your Posts

If you’re looking to post a series of Instagram stories at once, the last thing you want to do is post them in real-time. This will lead to people viewing the first few stories without knowing more are coming (or wanting to wait around to see them).

Instead, you can create them all beforehand and schedule them for a later time. This is especially useful when posting large collections of photos (such as a lookbook for a clothing brand).

If you have a hectic schedule, scheduling in advance will also keep you from missing the opportunity to make a post if you create them in your downtime.

4. Run Polls

Polls are a great way to not only get your audience engaged with your content but to offer them an opportunity to provide feedback.

Polls are particularly useful when:

  • You want your audience’s opinion on a product or service you just introduced
  • You want to know how they found out about your brand
  • You’d like to learn more about their favorite product/service you offer
  • You want to learn about the products or services they’d like you to offer in the future

As you can tell, you’re able to gather a significant amount of information about your audience through polls. And, since this info came straight from them, you know that it’s accurate!

5. Reply to Your Story Responses

Responsiveness goes a long way in building a relationship with your audience.

Too many brands leave messages unopened for days, weeks, or even months (or never read them at all)! This only serves to build a growing disconnect between the brand and its followers.

Responding promptly to messages, though, reminds them that there’s a human who cares on the other side of the screen.

Even if the DM is only a short compliment (such as ‘you guys are great!’) and not a business inquiry, take the time to reply. It will never hurt your future engagement, but not responding could.

6. Repost Your Regular Content on Your Story

Nobody’s quite 100% figured out Instagram’s algorithm yet, so there will always be members of your audience who missed your latest post (even if you posted at a time when they were active on the platform).

But, posting this same content on your story is a great way to throw them a friendly reminder that you have a new post out.

If your feed content was centered around getting your audience to follow a link, you can post content on your story that pursues the same result.

7. Post Content Your Audience Wants to See

As previously mentioned, it’s important to reach out to your audience and see how they feel about your brand. But, you can’t expect them to answer every brand-related question you have.

Instead, you’ll need to pay careful attention to your post analytics and determine what type of content gets the most average engagement from your audience. The term average here is important since there will always be posts that do better or worse than expected.

Once you determine what kind of content your audience likes best, you’ll be able to phase out content that doesn’t resonate with them and introduce content that they care about.

Wrapping Up Instagram Story Hacks

With the above information about Instagram story hacks in mind, you’ll be well on your way to connecting with your audience in the most effective way possible.

Having trouble maximizing your social media content? This page has everything you need to know about how we can help.

 

Content is, and will always be, king. Only if you understand the right way to use it, though.

You could have the best content in the world, but if you’re not releasing it strategically, you’re going to miss the mark. If you don’t want to end up wasting all of that valuable content by throwing it aimlessly into the ether, you need to develop a content planner.

Today, we’re going to tell you the 10 steps to creating a great content plan so you can boost that online presence and become the content machine you were always destined to be. At the end of the day, if you really believe in the content that you’re producing, you’ve got to give it the promo that it deserves.

1. Have Goals

Before you start producing content or re-configuring your current content strategy, lay out the goals that you want your content to achieve. Here are a few common goals that most companies want out of their content:

This is a good starting point for your content planner because it gives the entire process direction.

2. Understand How to Measure Performance

When you put out a new piece of content, do you just release it and move on to the next piece of content?

You need to be able to measure the effectiveness of each post/video/etc. if you’re going to improve your content strategy. Key Performance Indicators (KPI’s) allow you to measure your content against the goals you’ve set out.

With KPI’s, you’re able to set specific numbers that you want to hit within a given time period. It might be hitting a specific revenue number, getting more subscriptions on your site, or improving your search ranking. Having specific measurables will help tell you if your content is performing or not.

3. Finding and Getting to Your Target Audience

Consider who you’ve been aiming your content at so far and whether or not it’s actually paying off. You have to get to know your audience so that you can produce content that’s specifically tailored to their interests.

To do this, collect demographic data about the people that buy your products and visit your website. Various analytics tools will be able to get you their age, gender, education, and income information, which will be valuable for understanding how to target the right people instead of just people.

4. Performing a Content Audit

Chances are, you’ve had a blog up for a while and you’re reading this because you aren’t satisfied with your current content strategy. There’s still going to be some value in what you’ve put out so far, even if it’s unsatisfactory.

Perform a content audit on yourself. In doing this, you’ll review all of your content marketing for the last year or more and what resulted. You can use this information to guide you on what worked, what didn’t, and what you need to change in order to perform better moving forward.

5. Understanding Content Formats

There are dozens of different ways to create content. Most people associate the word “content” with blog posts and social media, but there’s so much more you can and should do to make your website a well-oiled content creation machine.

For instance, the rise of video content has been one of the notable things to come to the forefront of digital advertising in the last few years. Because it’s so easy to watch videos on any number of devices, that’s how people prefer to receive their information. Now, companies are pouring loads of money into video creation.

It’s important to be versatile with your content, but understand what you’re good at and what your readers want. And, it’s not the end of the world if you try something new and it doesn’t work out because you’ll learn and adjust.

6. Idea Generation

A lot of businesses struggle with the creative aspect of content creation. Not everyone is idea-oriented, so it becomes difficult to conceptualize videos and posts.

Take what you know about the different content formats, get your most creative people in a room, and start throwing ideas at the wall. Sometimes you’ll go through dozens of bad ideas before you find a good one, but the time spent doing this is worth it in the end.

7. Allocating Resources

If you believe in your content, you’ve got to give it it’s due. Allocate some of your marketing resources to figuring out who’s going to be in charge of this content, what tools you can use (physical or digital) to create and manage the content, and what your content schedule will be.

For instance, you might need to hire a content manager to handle all of this. Once you get going, you’ll realize that content creation and management is a full-time endeavor. There are also content management programs that help you measure the effectiveness of social media and blog posts.

8. Create a Calendar of Content

Making a content calendar will help you organize everything so your strategy can be implemented for optimal effect. There are lots of ways to manage your content calendar.

Set up a Google Calendar with all of your content publication dates in it, so your content team knows when certain things are going up. This is a simple approach that will give you a chance to set due dates and promote your content when it’s published.

9. Release & Promote

As you’ve probably learned, a content creation team works kind of like a machine. The idea is that content is constantly being created and strategically released to your followers, then promoted in a cycle that repeats every day.

When you release a video, blog post, social media post, promote it with every tool that you’ve got so all of your followers know that it exists. Link to it frequently and wait for the public to consume it.

10. Measure Your Results

After it does, you’ll be able to measure the results. After a certain period of time, go back to those KPI’s from the beginning and assess the performance of your content.

If you’re hitting your goals, then set harder ones. If you haven’t quite met the mark, then start digging into the numbers to find out what your audience liked and disliked, adjust your approach, and come back with better content next time.

A Content Planner Is a Must

With a solid content planner at the helm, you can create content with a purpose. When you’re producing highly successful content, the effects will trickle into every other part of your business.

To get help with your content strategy, contact us at MAD Group. We’re one of Southern California’s top digital advertising companies, specializing in social media, video production, brand building, and several other types of content creation.

Check out our portfolio to view our past successes and come back and visit our blog to read more about how to create, manage, and promote your content.

Are you part of the 77.6% of small businesses using social media for promotional purposes?

Free platforms give you a cost-effective marketing strategy for your business, but posting without purpose makes your social media presence inconsistent.

A social media marketing calendar gives you a framework for your content. It creates consistency and gives every post a purpose. It also makes better use of your time.

If you’re not sure how to get started, follow these nine steps for creating a social media content calendar.

1. Identify Monthly Social Media Goals

Every social media post needs a purpose to make it useful. Start your content calendar by identifying your goals for the month. Are you trying to increase your follower count, educate followers, increase sales, or improve engagement?

Having an overall goal for the month helps you drill down to specific goals for each platform and post. If you know you’re trying to increase sales, you can focus your posts on promoting products. If you’re trying to improve engagement, you can focus on developing interactive posts and responding to followers.

2. Choose Your Platforms

You likely already have established social media platforms, but if you’re just starting your social media presence, identify which platforms you want to use. The type of content you produce and the preferences of your followers influence those choices.

If you want a strong visual focus, Instagram and Pinterest are solid options. Twitter is all about quick content, such as news and announcements. Facebook lets you go into more detail and works well for building relationships and promoting content.

Look at your current platforms to break up content. Decide which platforms you plan to focus on for the upcoming month.

3. Decide on Posting Frequency

Posting frequency is often a topic of debate. Some studies suggest daily posts once for Facebook, 15 times for Twitter, 11 pins for Pinterest, and one or two Instagram posts.

But there’s no perfect ratio for posting content on each platform. You need to find a schedule that works best for you. Consistency is important to keep your audience engaged and to keep your brand fresh in their minds.

Choose a posting frequency for each platform that works for you. Make sure you have time to create enough quality content to fulfill that posting frequency.

Use your posting frequency to fill in your calendar dates. Spread out the posts for each platform.

4. Identify Special Dates or Events

At the start of each month, look at your general calendar to identify any special events that might affect posting. General holidays might affect your posting schedule. You can also use those holidays as a special posting opportunity or a way to promote your content.

Look at things specific to your business that can influence posting. Maybe it’s your company anniversary or you’re launching a new product line.

You can use those special dates as promotional tools. You’ll also want to use them as part of your content calendar strategy.

If you’re launching a new product at the end of the month, your social media content leading up to the launch date will likely center around the product. You might preview the product or build anticipation by counting down to the launch date.

5. Evaluate Current Content

Review your existing social media content to help you plan your strategy going forward. Looking back helps you determine what works well for your brand. You can also understand which posts didn’t work well and which ones did.

Building off of the existing content helps create continuity. You also want to look back to ensure you are posting new or different content. Posting the same thing all the time makes followers lose interest.

Use the evaluation to see what type of content you’re missing. Maybe you haven’t posted many videos lately, or you’re slipping on your consistency in posting images on Instagram.

6. Outline Topics and Content Type

Break down your posts to cover specific topics. You might focus on one specific topic for the month or cover multiple related topics. This helps you create specific content that fits into those topics.

Consider the type of content you want to create. Businesses often post a mix of their own created content and curated content they share from other people.

Sharing content from other people keeps your accounts active without requiring you to create a large amount of content. But you also want original content to build your brand and keep people interested.

Identify specific content formats. That might include video, Instagram stories, polls, informational posts, how-tos, and promotions for sales.

7. Break It Down by Platform

Detail your plans for each platform based on the topics and type of content you plan to share. You can share similar content across platforms, but you want to customize it to best fit that platform. Plan both the frequency and type of content for each platform for the month.

Creating templates for each platform helps streamline your content creation. You can plug in different images and text in those templates to customize the content while making your production process faster.

8. Create Your Content

Creating your content at the beginning of the month makes your social media strategy more efficient. You’re prepared ahead of time instead of always scrambling to create content for that day. You can get into the groove of creating content, which may help you produce the content faster.

9. Schedule Social Media Content

Social media scheduling software helps automate part of your posting. These programs let you pick a date and time to post the content.

This method ensures consistent posting. You won’t forget to make a certain post, and you can schedule it to show up at the same time so viewers get used to your posting.

It also helps you stay productive. If you post manually, you’ll have to stop what you’re doing each time you post. Scheduling software doesn’t require any additional input from you after initially scheduling it.

That doesn’t mean you should forget about your social media accounts completely. You still need to interact with users and respond to inquiries and comments.

You also want to remain flexible in what you post. You may come across an unexpected opportunity to post on social media that really resonates with your followers.

Create Your Social Media Marketing Calendar

A social media marketing calendar gives you direction for everything you post. It makes better use of your time and marketing efforts, and it helps create a cohesive social media presence.

Are you ready for help with your social media content or marketing in general? Contact us for more information.