5 Types of Digital Marketing for Your Business

Advertisers are looking to increase their spending to the tune of six percent in 2020. Experts predict that digital marketing will make up half of that spending, for the first time in history.

If you’re looking to increase your marketing in the year ahead, you’re likely looking at new opportunities. The good news is that there are plenty of options.

Which options are worth your time? Check out these five types of digital marketing. You may discover the perfect fit.

1. Email Marketing is Not Dead

If you’re looking for a digital marketing introduction, you may want to consider email marketing.

Email has been around long enough to be considered old-fashioned by some people, but that doesn’t mean it’s not an effective way to reach people. Email is one of the most effective channels, providing the highest ROI.

Most Americans have an email address, and many of them check it regularly. Some even say they prefer to receive emails about promotions and special offers. If you’re contacting people with consent, they’re usually happy to receive messages from you.

Consider starting a newsletter to tell your customers about new products or exciting company news. If you have seasonal sales, email may be the best way to reach people.

Don’t forget about personalization. You can use your business data to analyze what someone already bought and send them an offer for a complementary product. Consider sending them an automated renewal reminder when it’s time to restock.

People like receiving personalized offers, it encourages them to buy.

2. SEO Marketing is Key

Another digital marketing tool you may want to consider for your business is search engine optimization. If you have a website, you should be using SEO.

SEO helps your page rank higher on Google and other search engines. Higher rankings translate into more traffic to your site while improving your brand visibility.

Ranking high in search engine results means people can actually find you. Whether you need ad revenue from the site or you want to find new leads, SEO can help you achieve your goals.

SEO also supports many other types of digital marketing. Try combining SEO with another marketing strategy and watch your results grow.

3. Content is One of the Most Popular Types of Digital Marketing

Content is king on the Internet. Your audience has questions, and you have the answers. Or, perhaps people are just looking for entertaining videos.

No matter what your audience is searching for, you can deliver it to them with content marketing.

Marketing with content involves the creation of blog posts or videos that people crave, which drives them to your website. It also helps them learn about your brand.

Content is extremely important for social media. You can share content with your followers. In turn, they can share it with their followers.

Content offers can be an effective way of getting information from people. Someone may register through your site so they can receive an eBook full of industry insight. You can then reach out to them and discover more about how your product or service could help them.

As you can see, there are many ways to use content for effective marketing. Content marketing also pairs perfectly with other types of digital marketing. Consider adding SEO or social media marketing to your content strategy.

4. Social Media Marketing is Growing

Social media may not be the most effective type of digital marketing, but it is gaining popularity.

Social media marketing involves a combination of organic posts and paid posts. In either case, building a following on social media is essential to reaching people who are interested in what you have to offer.

Social media does much more, which includes helping cultivate the brand identity and improving the brand visibility.

You can also connect with your customers and leads via social media. Engaging in conversations and supporting them can help you grow long-term relationships.

Keep in mind that it’s easier to keep an existing customer than it is to find a new one. Repeat customers also buy more from you. Social media can help you develop relationships with these people and keep them coming back.

Finally, social media may allow you to connect with influencers. Influencer marketing has become more popular as brands look for new ways to reach their audience.

5. PPC Marketing Can be a Smart Choice

The oldest digital marketing example is usually pay per click campaigns. PPC has been around almost since the dawn of the Internet.

PPC is exactly what it sounds like. You buy an ad through a bidding process. When someone clicks the ad, you pay the bid price.

PPC allows you to tap into extensive advertising networks. Google Ads is probably the most well known. Facebook also has a PPC ad program.

Today’s PPC programs are quite sophisticated. Google doesn’t just take the highest bid, but also examines the quality of the ad and how it relates to the keywords you’re bidding on.

PPC programs may also have remarketing features, which allow you to reach interested parties again. If someone clicks your ad, remarketing allows you to show them a “follow up” ad. This second ad may be what makes the sale.

PPC can be cost-effective, because you only pay when someone clicks the ad. Some keywords aren’t too competitive, which keeps bids low. Make sure to protect yourself against clicks and high bids, which will increase your costs.

New Year, New Strategy

These are only some of the major types of digital marketing. There are many options for business owners like you.

If you’re ready to try out a few new digital marketing channels, get in touch with an expert team. Building a better marketing strategy can be quite simple.