Getting Trendy: The Top Digital Advertising Trends of 2021
Trying to keep your business ahead of the competition in 2021?
Are you staying on top of the latest digital advertising trends?
In the digital age, everything is changing and that includes the way that brands advertise their goods and services to potential customers. There are more opportunities than ever to get a message in front of an audience, and 2021 is bringing even more varied options than ever before.
If you want to keep your business competitive, you need to look for ways to implement some of these digital advertising trends into your own marketing plan.
Luckily, we’re here to help. Below we’ll look at the top digital advertising trends you need to know about in 2021.
1. Stories Are Becoming More Popular
One of the biggest up and coming trends in advertising is the use of Instagram and Facebook stories. Taking inspiration from Snapchat, stories on social media platforms are posts that show up and disappear after 24 hours.
This type of advertising seems more authentic and spontaneous to social media users and can be a great tool for marketing a business in a fun and attention-grabbing way. Stories ads are highly engaging to users on these platforms. If done right and in a creative way, they can be a goldmine for a business trying to build their brand online.
You can expect to see a bigger increase in the use of Instagram and Facebook stories during the coming year as more advertisers learn just how useful this type of content can be.
2. Advertisers Will Use Chatbots and Messengers
Chatbots and messenger marketing are also proving to be great options for advertisers in the digital age. These tools allow you to instantly market your services and goods to a social media user and get your message in front of them when they need it most.
Whether you have a special promotion going on that you want a follower to know about or you want to remind a customer about an abandoned shopping cart, using messengers can be a great way to reach them.
In addition to messenger ads, chatbots can be great to use on a website or a social media page. They can connect with customers and help them find what they’re looking for. Chatbots can help with customer support questions but can also help a customer choose the right product for their needs.
3. Online Giants Are Expanding
Online giants such as Facebook, Google, and Amazon are all growing and expanding at a rapid rate. They’re trying to get their hands into as many pots as possible. The lines are starting to blur online as each of these big companies continues to expand their offerings to users online.
For example, through the use of Instagram, Facebook is now becoming a bigger player in the e-commerce arena. Amazon’s influence is ever growing and Google is continuing to be as strong as ever.
As each of these sites expands to offer more services from music streaming and video streaming to video to social tools, advertisers will need to expand their toolsets as well. Advertisers will need to experiment with the many different avenues that become available to them to find an advertising platform and strategy that works for them.
4. Voice Search Is Growing
Voice search has been on the rise for some time, but in the age of Amazon’s Alexa, it is becoming even more important for brands to be aware of voice search for advertising purposes.
For anyone working on SEO as a form of marketing, it will be important to be more conversational with site content and to optimize for searchers who will be using their voice. More businesses will also turn to voice-based advertising to get new customers online.
Advertisers will need to be aware of voice searchers and plan accordingly if they want to make use of this growing demographic of people who are searching for goods and services using smart devices rather than a web browser.
5. More Advertisers Will Use Remarketing
Remarketing ads have been around for a while, but more advertisers are starting to recognize just how useful they can be. With remarketing, advertisers can target users who have already visited their business website, bought a product, or who have interacted with their business in some other way.
Remarketing is one of the most effective ways to advertise online and can easily be done using platforms such as Google AdWords and Facebook Ads. More businesses are recognizing the importance of this “warm” type of advertising, so you can expect to see more of it happening in 2021.
6. eCommerce Ads Are On the Rise
eCommerce is also joining the force of online advertising. Amazon, for example, has made the leap into the advertising scene recently. Chances are that other major retailers will follow suit as well to claim their piece of the advertising pie.
While Google and Facebook have been the biggest avenues for online advertisers in recent years, the tables may turn as Amazon and other retailers start to join the advertising game as well. You can expect this rise in eCommerce advertising platforms to change the digital world a lot over the coming years.
7. Influencers Will Become More Influential
Influencer marketing has become bigger than ever over the past few years and is continuing to grow quickly in 2021. Businesses started working with influencers heavily a few years ago, and their presence in advertising budgets only seems to be growing.
You can expect to see more of this type of influencer marketing and partnerships in the digital space in the coming year. Whether this type of advertising includes Instagram stars, Youtube celebrities, or other social media giants, many more influencers will be joining up with businesses to promote products and build brands over the course of 2021.
Learning to Use These Digital Advertising Trends in 2021
By making use of the digital advertising trends above you’ll set yourself apart from your competition and get more new customers that will grow along with your business. Make sure you look for ways to incorporate these trends into your advertising strategy if you want to move your business forward in 2021.
Ready to get started with a great advertising plan in 2021? Contact us today to learn more about what MAD Group can do for your business.