How Marketing Companies Can Help Your Inhouse Team
Even the best in-house marketing departments seek advice and specialized skills from marketing firms. Many in-house teams are overwhelmed and underappreciated for their day-to-day responsibilities. It’s sometimes difficult to take on new projects when other departments are making perpetual requests for marketing materials and content. This is where independent marketing agencies can lend a hand, or tackle the big picture orchestration of marketing activities. For example, if you have a new product launch; the brand needs to be updated and refreshed; the company is adding new markets or shifting its position in the marketplace; or if you just need to contract out specialized marketers that will work with your team in unison to do what you’re doing a little differently. Regardless of what it is, marketing agencies usually prefer to work with an in-house team so that ideas and suggestions will be carried out, and not just sit on someone’s desk under a pile of papers.