The Key to Success: The Top Benefits of Digital Advertising
Digital ad revenue reached nearly $100 billion last year.
If you’re wondering why, it’s because digital advertising works. Even though tradition formats are still seeing use, the digital world is where it is at for businesses big and small.
But knowing exactly how digital advertising can help you is important. And if you don’t know how it can help, then you might use it for the wrong reasons.
Lucky for you, this article is going to break down exactly how you can use it to your advantage. After reading, you should be ready to be an advertising expert.
Read on to learn more!
Nothing is more interesting to a savvy business owner than getting what you want for a low cost. Surprisingly enough, digital advertising is one of those types of things.
In fact, quite a bit of digital advertising is free. From SEO to social media marketing, you can draw in leads for little to no money.
Of course, you might want to spend some extra cash to learn how to do it well. You don’t want to waste your time and energy on something that might not work. There are plenty of SEO and digital marketing experts that will be happy to help you.
There are also some tools that cost quite a bit of money. But if you choose to work with an expert, they will already have these tools.
When you do spend money on digital advertising, chances are you still won’t be spending as much as you would with traditional advertising. Some types of advertising only make you pay for leads you do get, and others cost less than $100 for advertising to thousands.
Can TV do that? It sure can’t.
The low-cost benefit isn’t just nice for your wallet. It also means there’s plenty of room for trial and error. In traditional advertising, this would cost you way too much money, but digital advertising lets you fail and find out what works best for your business.
Target Your Messaging
When you place an advertisement on TV, who sees it?
Well, whoever is watching TV at that time sees it of course. But if they change channels or just happen not to be watching, chances are you’re wasting your money.
With digital advertising, you can target directly to people interested in your product. This means that none of your ad spend goes to waste.
For example, let’s say you sell handmade furniture in the San Diego area. You can actually buy a Google ad that will show up when people in the San Diego area search for handmade furniture.
You can also use social media to target to the exact people who would are interested in your business. If you run a San Diego coffee shop that caters towards 20-year-olds interested in gourmet coffee, you could run a Facebook ad that shows up on that exact person’s feed.
Facebook tracks demographics, likes, and online behavior to make sure that you get in contact with the people you want to speak to. No traditional ads offer this kind of direct marketing.
Analytics Are Awesome
When you’re advertising in the traditional sense, you don’t get to see how people take your ad. You might get a little bit of information about how much your sales increase, but you don’t get any hard facts.
Instead, all you’re left with is guessing whether or not something worked.
This is not true for the digital advertising world. You can see exactly how people interacted with your advertising. Everything from clicks to time spent reading will tell you how your audience likes your ad.
This is helpful because it tells you what to do next time. If you find that no one is clicking on your PPC campaign, you might want to consider moving on to social media ads or content marketing. Or it may be as simple as changing your keywords.
Whatever the case is, you’ll be able to optimize your future campaigns with statistics from past ones. You can also give use analytics to optimize your messaging mid-campaign.
Digital Advertising Is Instantaneous
With digital advertising, it doesn’t take days or weeks to start marketing your product or service. It takes just a few minutes to get started.
As long as you know what you want, you can set up a digital marketing campaign with ease. No more discussions with ad reps or trying to fit into a times slot. The digital market is always ready.
It’s an Emerging Landscape
The biggest hangup people have with digital marketing is that they don’t understand it. It can be complex at first, but after some time, you should have it down pat. And this is an exciting concept.
Digital marketing will always be changing, but if you’re able to get on the horse now, it will be that much easier to stay on. Think about how different the landscape could be 10 years from now!
As digital advertising continues to improve, you’ll see your business grow with it. And as more and more people get used to digital advertising, the more you’ll be able to market to your target audience.
Plus, think about your competition. Are they already on the digital advertising bandwagon? If not, you still have some time left, but they might be starting soon.
Are they already? Then they might have a serious head start on you, an this could cause your business to suffer.
Whatever the case, getting used to digital advertising will give you a leg up on your competition.
Ready to Use Digital Advertising?
There’s no doubt that digital advertising is an effective form of reaching potential customers. And with these benefits in mind, you should be ready to start doing it yourself.
Getting started with digital advertising is easy, but doing it on your own can be hard. If this sounds like you, you’re in the right place. Get in contact with us to learn more.