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[Brand]: A Profound Impression.
That Which Is Unignorable.
Is That You?
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Are You Loud or Lauded?
Strategy + Messaging + Design
The Anti-Camouflage Approach
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Strong Branding Produces 49% Better ROI
Than Strong Advertising Alone.
The latest joint global research, ‘The Brand Value Growth Matrix’, by brand consultancies The Partners and Lambie-Nairn, and research firm Millward Brown shows that branding is a better investment for businesses than advertising in the long term, if marketing budget is limited. Brands that invested in strong advertising gained just 27% on brand value, while those spending on strong branding only, enjoyed 76% growth in brand value. Brands that invested heavily in both branding and advertising, showed the biggest growth of 168% in brand value.
The Messaging Approach
Great brands are built with powerful messaging. Creating beautiful marketing materials without high-impact headlines narrows your chances for
effective marketing. Attention spans are short. People don’t read, they scan until a headline grabs them—then they read. Click below to see a
collection of great headlines and subheads.
