Vision Meets Viral.
Employing The Science Behind The Sensation.
We don't know it all or do it all, but we're pretty darn good at the services we offer. We burn the midnight oil to give you the best marketing and advertising exposure possible. We offer the same professional services as most large advertising agencies or marketing companies in San Diego, but we're more affordable and specialize in services that are practical to small businesses and large businesses alike. Click on the services you’re interested in and learn how they can help your business grow.
A Branding Agency Delivering
Strategy + Messaging + Design.
Branding is often confused as being a logo or a visual identity element, when in fact, that is only a small part of it. As a top branding agency San Diego clients have come to respect our insights for developing high impact brands. We help companies like yours with all-round comprehensive branding that includes research, design, messaging, strategy and brand exposure. We are quite distinct in our branding agency services, and whether we are branding a product, service or a company, we gain a keen understanding of who your customers are and what their needs, situation, and psychographics are. As a full service branding agency in San Diego we focus on branding strategies that will bond your clientele to your quest. Compare us to branding agency services across the country and you’ll be hard pressed to find better specialists.
#1 - We Start With Goals... Not Projections.
We Break Them Down Into Categories, Then We Work
Backward To Attain Them.
Revenue By Market/Industry
Revenue By Product/Service
#2 - We Break Down Your Markets By Decision Makers And Influencers.
We Look At Their Situation, Their Typical Day, Their Psychographics and Demographics, And More.
#3 - We Research Your Competitor's Brands
What Are Their Strengths? What Are Their Weaknesses?
How Can You Position Your Company In The Marketplace?
#4 - After In-Depth Analysis, Research and Mapping,
We Begin The Fun Part — Brand Messaging & Design.
Here’s A Sample of How We Bring Your Branding Together...
#5 - We Focus On The Human Side Of Things — Always.
It’s Easy To Get Technical And Focus On Features. But Focusing On Human Emotions Is How Brands Connect.
#6 - We Drive Leads And Get People Talking.
Nothing Reveals Your Personality Better Than Social Media And Live Video.
Hire A Branding Agency With Services That Make A Difference.
We are a San Diego branding agency that serves companies all accross the US.
When iClebo robot vacuums approached us to help launch their brand to the U.S. markets, we knew we had an uphill battle against the major brands such as iRobot. iClebo, owned by the Yujin Robot corporation in South Korea, is a major world leader in the design and manufacturing of social robots and now vacuum robots. Our first step was to add personality to the brand that appealed to the U.S. markets. We focused on two factors, likeability and trust. With this in mind, we began multiple social media campaigns and took the company from zero followers and fans to over 50 thousand within a year. Not to mention, we exposed and attracted iClebo to millions of Americans, including major online brands and retailers across the country. Our branding agency San Diego utilizes the full spectrum of brand marketing techniques to bring you to the forefront of your markets.
A Website That Has Great
Information And Design, Doesn't Necessarily
Make A Good Website.
Your Website MUST Make An Emotional Connection With Your Viewers.
Whether you are B2B or B2C, making a connection with your viewers is achieved through understanding their personalities and lifestyle set at home, not at their business. To appeal to them your website should have creative messaging and high-impact visuals that appeal to their emotional trigger points. Simultaneously, it’s important to display your personality and capabilities. See sample below…
- Website Planning, Discovery & Mapping
- Website Design & Wireframes
- WordPress Programming
- Landing Pages
- Mobile Sites
Digital Marketing Agency San Diego
Employing The Science Behind The Sensation.
We don't know it all or do it all, but we're pretty darn good at the services we offer. We burn the midnight oil to give you the best marketing and advertising exposure possible. We offer the same professional services as most of the large advertising or marketing companies in San Diego, but we're more affordable and specialize in services that are practical to small businesses and large businesses alike.
In fact, most digital marketing agencies don’t prioritize their client’s financial, professional, and promotional goals. At MAD Group, our team is dedicated to the success of our clients in every way possible.
Do You Need A Digital Marketing Agency
That Is Attentive & Hands On?
Get A Company That Is Engaged and Committed.
Our digital and web services are designed to give you a full set of options for reaching your target markets. From website designs to banner ads to email campaigns, we offer these with full programming, design and strategic insight. Your online presence can be a critical component in your marketing efforts, so we pay special attention to the digital tools and mediums that work best for your audiences. We Connect Left Brainers With Right Brainers To amplify results, earning us the title of a reputable advertising company. As a digital agency San Diego County built from the ground up, we understand the importance of hard work, passion, and dedication.
Pay Per Click (PPC) Advertising
Pay Per Click Advertising (PPC) allows you to display Google ads related to a search term or keyword to drive traffic to your website. It's a great marketing tool that can target audiences that you otherwise might not get in front of. Here are the PPC services we offer:
- Full campaign creation and initial optimization
- Ad-group creation with keyword breakdowns
- Ad copy creation and optimization
- Experiment with keyword match types
- Extract and add negative keywords
- Monitor poor performing keywords
- Manual adjustments for top performers
- Rotate structured snippets
- Ensure multiple adverts per ad-group
- Split larger Adwords groups into smaller ones
- Retargeting Set Up and Monitoring
- Design High Impact Visual Retargeting Ads
- Monitor Budgets, Clicks and Conversions
Search Engine Optimization (SEO)
If you can't be found on the internet for a common search term or product/service search, you might be missing many sales opportunities. Search Engine Optimization (SEO) is the process of helping you get found on Google and Bing for searches that are relevant to you. Here are some of the SEO services we provide:
- Keyword Research and Analysis
- Technical Website Optimization Edits
- Title Tags, Description Tags, Keyword Tags
- Website content tweaks (headlines, body text, etc.)
- Link Building, Link Audits, and Management
- Keyword Research and Analysis
- Competitive Research
- Google Penalty Checks
- High-Authority Guest Posting
- SEO Blog Writing
- Directory Citation Building
- Automated Review Systems
- Google Maps & Google My Business Updates
- Reports & Analysis
In 2023 Digital Marketing
Earns You More Reach, Exposure & Sales.
Soar Beyond Your Toughest Competitors.
Your business may be about referrals and in-person relationships. And that is good, but it is not sustainable in today’s competitive environment. In fact, digital marketing is about understanding data in your industry and what you need to do to expose your business to the right people.
If You’re Not on the First Page of Search Results...
You’re Losing Opportunities.
The chart below shows the keywords “digital marketing”. It shows how many people are searching for that term each month and how difficult it would be to rank on the first page. It also shows how much traffic the top position is getting on their website each month. Would you like to see 10,000+ people on your website each month?
We’ll Design Your Digital Ads,
Build Your SEO Campaigns,
And Dilligently Monitor Results.
Choose A Digital Marketing Agency That Is
Connected To Your Growth.
As a full service advertising agency, we recommend a balanced approach to marketing. Digital marketing needs to be in the mix to appeal to online audiences. Consider us a hands-on digital marketing agency that looks at the big picture to get you to your goals.
Our Unique, Strategic Approach to Digital Marketing
When we accept a client for digital marketing services, we evaluate the digital services that will work best for your goals. Whether it is SEO (Search Engine Optimization), Google PPC Advertising, Remarketing, Email Marketing, or any other digital marketing service, we want to make sure it’s feasible financially, and the return on investment is likely to be very positive. Our approach is to research competitors, market gaps, demographics, trends, and a host of other details that might impact your campaigns. We don’t believe knee jerk reactions; we believe in testing and retesting. We believe in marketing programs that are well thought out, not inconsistent projects aiming for quick results.
The average digital marketing agency San Diego has to offer is equipped with intelligent people who utilize sophisticated software. But regardless of how big they are, if they are not passionately involved in your campaigns, they won’t dig to find the difficult solutions that might improve your campaign results. At Mad Group we are devoted to excellence and your success. Connect with us to see if we can make a difference for you. Also, read this article to get the top digital trends of 2019.
There are many words associated with SEO that you will come across in your search for your San Diego SEO Expert Understanding some of them in basic language will let you know if your expert is on the right path.
Important Terms in Digital Marketing You Should Know:
Keyword Research and Analysis: what keywords your business will use, which ones you should change and the basis on which to move forward.
Technical Website Optimization Edits: technical terminology for optimizing your website to be indexed by search engines.
Title Tags, Description Tags, and Keyword Tags: different HTML elements around your website that are basically descriptions throughout your site.
Website Content Tweaks: changing the content on your website slightly so it follows your SEO growth strategy i.e.: small changes here or there that may not be easily noticeable to you or to recurring visits.
Link building, Link Audits, and Management: building quality, reputable links both internally and externally and a continued evaluation on your site through the management of these links.
Competitive Research: ongoing research of your competitive environment in the SEO world.
Google Penalty Checks: A Google penalty is the same as a sports penalty. Your website has done something wrong, whether it be that it is no longer listed in search results or that your ranking has dropped significantly. Checks on these by your SEO Expert should be done regularly.
High Authority Guest Posting: Authoritative posting by your business on other reputable websites thereby making you an authority in your industry.
SEO Blog Writing: The blogs and articles on your site should not only be content driven with a goal but also include the elements from your SEO strategy.
Directory Citation Building: A citation is a mention of your business anywhere on the web. These are great for local businesses trying to maintain a geographical excellence rating.
Automated Review Systems: Reviewing your site regularly so that performance issues are not punished in search rankings.
Google Maps and Google My Business: Making sure that your business information is correct, always.
Reports and Analysis: Ongoing reports for how your SEO Campaign is performing, your SEO Expert should report and analyze continuously throughout your campaign.
Showcase Your Brand's Story
With Captivating Video.
Move Your Audience With Motion.
From brand stories to training videos, to product videos, we work with one of the finest video production companies in the country. We are proud to work with LocalEyes and showcase their fantastic work. See their work below…
VIDEO PRODUCTION SPECIALTIES
- Brand Stories
- Promotional Videos
- Corporate Videos
- TV Commercials
- Marketing Videos
- Testimonial Videos
- Training Videos
- Animated Videos
- Social Media Videos
- And More...
Marketing Agency Strategies
That Fill Your Funnel.
Amen For Lead Gen! A Marketing Firm That Gets You Business.
Marketing and advertising companies are only expensive when their methods don’t produce good results. We understand this, therefore, our mission is to give you the best chance of building leads whether you are marketing a product, a service or your company brand. We sit down with you, ask the difficult questions, then decide what marketing approaches would be most effective for your goals. As a lead-generation marketing agency, we embark on multiple approaches, track as much as we can, conduct A-B testing to see which efforts are developing the best leads, and then tweak and re-tweak to drive more sales to you. Consider us your trusted “marketing and advertising agency near me”!
Speak To A MAD Specialist
What Advertising & Marketing Mediums Work For You?
- Community Paper Adverts
- Trade Magazine Ads
- Direct Mail
- Hand Outs
- Bus & Trolly Wraps
- Presentation Kits
- Occasion Cards
- Public Benches
- Corporate I.D.
- Workshops & Seminars
- Blogging & Authoring
- Board Memberships
- Websites & Landing Pages
- Email Marketing
- Banner Ads
- Press Releases
- Digital Radio & TV
- YouTube Ads
- Search Engine Marketing
- Pay Per Click Campaigns
- Search Engine Optimization
- Google Shopping
- Mobile Marketing
SOCIAL MEDIA MARKETING
- Twitter Campaigns
- LinkedIn Campaigns
- Facebook Campaigns
- Pinterest Campaigns
- Instagram Campaigns
- Outrageous Associations
- Predicting Needs Occasions
- Building Hype
- Integrating Into Communities
- Indirect Backdoor Approaches
- Special Mentions
- Environmental Partnerships
- Crowd Sourcing
- Contest Marketing
- Controversial Content Marketing
- Daily Themes
- Commission Murals
- Caption Contests
- Post to Deal Sites
- Guest Posts
- Ask The Experts
- Radio & Internet Radio
- TV / Cable
- Movie Theatres
- Disrupt The Landscape
- 3-D Objects & Signs
- Floor Art
- Sidewalk Chalk
- Branded Lighting
- Stir Up Crowds
- Audience Participation
- Gamify Competitions
- Interactive Installations
- Dressing People Outrageously
- Old-School Cafe Pins
- Reviews & Testimonials
- Power Partners
- Referral Programs
- Peer Advisory Groups
- Hand-written Letters & Notes
And Many More Options...
Can You Answer These Questions?
Call Us For Answers.
- Who do you target first to jump-start your sales?
- How do you have your clients purchase from you more often?
- How do you develop customer loyalty in three specific steps?
- How do you have your clients spend more per transaction?
- How do you have your clients refer your business effectively and gladly do your marketing for you?
- What marketing efforts will work for your business and what won't?
- What types of visual marketing materials will be most effective for you?
- How do you regain past clients?
- How do you deliver a powerful first impression to your clients so they tell others about you?
- How do you separate your business from your competitors with one statement?
- How do you make your website a truly powerful lead generator?
- What should you be worried about with in-house marketing?
OMG! Email Marketing Services...
Did You Know The Average Yield For Email
Marketing Is $44.25 On The Dollar?
Email marketing is one of the most cost-effective forms of marketing for lead generation, brand building and direct sales. When executed as a monthly program, it can be the most effective marketing tool you use. Its remarkable return on investment can be 4X times more effective than social media, direct mail and paid search.
Most Valued Perceived Marketing Channel
Local And National Email Marketing Campaigns
For local businesses we acquire opt-in lists based on a specific criteria you are looking for in your prospects, and then we will send out between 25,000 to 100,000 emails depending on how many people fit that criteria. When we do national campaigns we sometimes deploy over a million emails.
We Research The Email Lists, Design The
Campaigns, And Deploy Them To Your Prospects.
Email marketing is one of the most effective ways to drive traffic to your website and build leads. If you target the right audiences with a powerful message and a powerful call-to-action, you can increase engagement on your website and ultimately drive sales.
- Plan & execute monthly email marketing campaigns
- Design eblast templates for campaigns (News, Events)
- Program and code Eblasts for all email browsers
- Purchase and input prospect Lists
- Track open rates and click-through data
- Update website to match eblast announcements
- Schedule follow-up emails
- Tweak and re-tweak emails based on data
- Search photo banks for appropriate images
- Create appealing call-to-actions
Get Top Email Marketing Agency Services
Email Marketing Services That Yield Results
The key to successful email marketing is the funnel you build around the email blasts you do. Assuming your goal is lead capture and sales, if you are marketing to prospects that are not a part of your customer base, you may need to entice them a few times before they develop the trust or the urge to buy from you. This can be accomplished in a variety of ways, starting with a no-strings-attached call-to-action. Build trust by giving something away that others are not likely to do, but make a sincere offer without a hard selling approach. Once you have captured interest from your prospects, try to remarket to them on a regular basis.
TIP: You Must Remarket To Your Email Marketing Leads
For every person that lands on your website from an email campaign, you should be remarketing to them through digital remarketing ads. Remarketing is simply the process of targeting previous site visitors with personalized ads. Have your digital marketer set up a remarketing campaign that will keep you in front of those prospects on a consistent basis. Remember email marketing is all about staying top of mind on a consistent basis so you can build brand trust and ultimately sales.