Online Presence Management: 8 Tips For Getting Your Business Noticed
Building a strong online presence for your business is a necessity in 2020.
If you’re able to get noticed online, it trickles into every facet of your business. Conversion rates and sales rise and your brand becomes more noticeable, but it’s not as simple as it might seem to achieve.
In this post, we’re going to offer up eight tips for getting your business noticed online. Online presence management is crucial, so if you put as many of your resources as you can into developing, you’ll see a payoff almost immediately.
In the digital age, branding is everything. There are so many businesses out there vying for the attention of consumers, so follow these tips and become the business that sticks out from the crowd.
Search engine optimization is what drives online visibility for businesses and personal brands alike. If you want to get noticed online, you have to either master SEO yourself or hire a firm to do it for you. A deep understanding of current and cutting edge SEO practices can keep you relevant.
SEO is much more complex than just keywords and page speed. It touches almost every aspect of what we’ll discuss in this post. For instance, if you’re a small business that is geographically bound to a specific area, strong local SEO is essential to stay ahead of your competition. This means filling out all of your listings and having good reviews to appear in location-based searches.
2. Mobile Optimization
It wasn’t until a few years ago that mobile search finally surpassed desktop as the public’s main search method. For this reason, mobile website and search optimization have become incredibly important for online visibility. If you don’t have a high-functioning mobile website, searchers will find some other business that does.
Similarly, if you don’t consider how people perform searches from their phones in your SEO strategy, you’re going to lose customers. Right now, voice search is becoming more and more popular, which goes against a lot of the older keyword strategies.
Instead of highly-focused keywords, people tend to voice search in full sentences, so you need to use long-tail keywords in your content to appeal to their search terms.
3. Social Activity
These days, your online presence and brand depend a lot on social media. Having a great social media presence is important because consumers are most likely to discover something, since they spend so much time using it.
Building this presence organically comes from regular posting and lots of engagement with your followers. Basically, you want to make them feel like they’re a part of what you’re doing. You’ll increase your conversion numbers when your followers like you and feel that you’re a trustworthy source for the goods or services they need.
4. Your Listings
We discussed why filling out your listings is crucial for local SEO a little bit earlier, but we didn’t delve into exactly how to make them work in your favor. People tend to trust ratings and reviews from Google and Yelp more than they trust the advice of their own friends and family, so you’ve got to be present and popular.
To fill out your listings properly, make sure everything is always accurate and consistent across all platforms. You can’t be listed as “Jones & Stevenson Automotive” on Google My Business and “Jones and Stevenson Inc.” on Yelp; your SEO will take a huge hit.
Keep everything listed the same way and always encourage your happy customers to leave you a rating and review on their favorite listings site. This is invaluable for staying relevant online.
5. Email and Messenger
Email and Messenger marketing are an important tool for customer retention and advertising as a whole. Your online presence is always going to be tied to your brand, your reputation, and your ability to let people know about you without annoying them.
Email marketing in particular is a difficult concept to master. It is essential to advertise the right deals and promotions to the right people, but with too much repetition, your message will end up in the spam folder. Putting the work into figuring out what your customers want to see will help you navigate this problem.
6. Provide Content
Content is everything these days. If you don’t give your audience a consistent stream of informative and entertaining content, you can bet your biggest competitor will. The source can come from blogs, videos, social media, and pretty much anything else you can think of.
Again, this all ties into your SEO strategy. If you can develop a strong voice and brand through multiple channels, it’ll create a domino effect and your online presence will go through the roof.
7. Working On Your Brand
Brand building is a phrase you’ll see a lot when you research how to increase your internet presence. Your brand is the voice, appearance, and overall “vibe” that your customers associate with your company.
All the best and biggest businesses in the world have extremely strong brands, so it’s vital to invest time and effort into building and evolving your brand. Get your whole company to buy into what you’re selling and your brand will permeate every facet of your online presence.
8. Never Stop Researching
To have great online presence management, constantly work at it and use the tools available to you. The internet progresses rapidly; even last year’s marketing trends are a thing of the past now!
Make sure you’ve got a strong, creative marketing team that can build your brand, understand SEO concepts, and produce amazing content regularly. It is a key component for small businesses to stay afloat.
Online Presence Management Is Key
“Online presence management” isn’t merely something you check in on from time to time, ensuring that everything’s still running smoothly. Your company’s online presence is something every employee should have an eye on, because it affects every aspect of the business.
Online presence is the pulse of any successful company, so follow these tips and keep it strong. Working with a great marketing company is always the best way to do that. Contact us at MAD Group to find out how our group of talented and experienced marketing professionals can increase your online presence today.