What Are the Most Effective Marketing Strategies For Your Business?
The marketing landscape is changing in 2020 and brands must keep up with the trends, test new advertising methods, and meet the needs of their target market. There are numerous ways to market your business, but the best results come from the most effective marketing strategies for your audience type.
This means you should know your buyer persona well, so you can sell to them effortlessly. Even if the business is new and you don’t have any customers yet, not all marketing tactics will work.
Curious to learn what marketing experts recommend for small businesses? Keep reading to get the best tips.
Create a Marketing Plan
To effectively promote your business online, you need a solid marketing plan. The plan will include everything such as the marketing channels you use, advertising budgets, deadlines, content types, metrics and KPIs, target audience, and market positioning.
If you follow the plan, you’ll quickly learn what works and what doesn’t, and begin to understand your audience’s needs better. You can also tweak the plan as you go, adding or removing aspects you deem necessary.
Leverage Social Media
Social media marketing is the number one way to build a strong fan base and reach potential customers. It’s one of the best ways to post useful content, publish news and updates about your company, and sell your products.
The most important role of social media is building a strong relationship with your customers. With the right strategy, this trust will ultimately translate into sales.
To start, choose only a few social media channels and focus all your effort there. Dive into your analytics next and determine what works for your audience, adjusting the content throughout.
Use Email Marketing
Email marketing still remains one of the most powerful marketing strategies for small businesses. It’s a proven way to generate leads and boost sales directly from people’s inboxes.
Email marketing works because it’s permission-based, which means users have agreed to receive emails from you. However, spamming users with content and pushing them to buy will have the opposite effect and can even result in your website and email address blacklisted.
Before you sell people anything, provide value first. Send them useful articles, tools, videos, podcasts, and any other content they might find helpful. Once you gain their trust, you can send a sales email.
Run Paid Ads
Paid ads are one of the best ways to get brand visibility and reach a wide customer base. Whether you use paid ads on social media or search engines, you can easily choose the target audience you want to reach based on location, age, gender, lifestyle, interests, behaviors, relationship status, and even income.
For example, two of the most popular advertising platforms right now are Facebook and Instagram. Paying as little as a few dollars can reach an audience and send traffic to your website. Use re-targeting to market to the users who have visited your website, as these are the people most likely to buy from you.
Create Useful Videos
Video marketing is the best performing type of digital content at the moment and will remain strong in 2020. YouTube is the industry leader for videos, but Facebook, Instagram, LinkedIn, Twitter, and even Pinterest is effective for small business marketing.
There are different video formats to use, such as:
- Long-form videos
- Live streams
- Step-by-step tutorials
- Product reviews
- Instagram stories
- Animated videos
- Events and presentations
The possibilities are endless, and no expensive equipment is needed to start filming. As long as value is presented to your audience, a decent quality camera is enough to get you started.
Blogs still remain one of the most powerful marketing methods, which is why you need to start blogging right away. Post on the company website or create a personal blog, making sure to do so consistently.
Blogging is also great for SEO, building brand awareness, and reaching a wider audience. When people find value in your blog posts, they’ll know your products and services are equally valuable.
Creating guest posts for publications and blogs in your industry will help your growth; and using blogging platforms such as “Medium” will help you gain momentum. If you post quality content with extraordinary value and stick to a weekly schedule, people will flock to your website.
Run Free Webinars
Webinars are one of the best small business marketing strategies because they cost nothing to make, and the ROI will be great.
With a free webinar, you should pick a topic of discussion and provide real value to the attendees. End the webinar with a call to action — invite people to sign up for a newsletter, buy a product or service from you, download something from your website, or any other specific action that’ll get you leads or sales.
You can also offer free 15-minute consultations with potential customers. This is a great lead generation method and a way to see what your target audience needs and expects from your services. The key here is to impress everyone with the value you provide so they’ll trust that you are the right choice for them.
Work With Influencers
No matter what industry, there are influencers, field experts and creators that can help you promote your products. Typically, they have a large audience that trust their recommendations, and this is the way you can reach this audience.
Influencers can be Instagrammers, bloggers, vloggers, thought leaders, marketers, and even celebrities. Pick influencers who already use your products or services or have used similar products in the past. It’s important to reach the right audience, not just a large audience, as these are the people most likely to buy from you.
These Are the Most Effective Marketing Strategies for 2020
These are just some of the most effective marketing strategies of 2020 that’ll help you build brand awareness and attract new customers. From good old effective email marketing to working with influencers and thought leaders in your industry, you can grow your business and boost sales with a great ROI.
Ready to put your business on the map? Contact us today to learn about our marketing and advertising packages and let us make your brand stand out from the crowd.