Why Your Business Needs Email Marketing Services
Email marketing services are absolutely important for today’s businesses. Customer retention, building a brand, ROI, and automation are all strong reasons.
In 2019, over half of the population of the world used email. If you’re not using email marketing services right now, you’re not reaching everyone in your target market.
You might assume it isn’t worth it given how much email the average person gets per day, but email plays a big part in your business marketing campaign.
The average ROI for email marketing can be up to 4x more effective than using paid search, social media, or other methods.
Learn how email marketing services can benefit your business and why you should get started right away.
Email Has a High ROI
As we mentioned above, email has an impressive ROI (return on investment) value.
The average is around 42-to-1 which means for every $1 you spend on it, email can earn you around $42.
Using email marketing is also inexpensive because you don’t have to pay for ads. You already have access to your audience since you’re using a contact list. You also know you have their permission to send emails.
If you know how to target your audience and improve your email open rate, email is one of the most profitable methods of marketing. If you’re not sure what your current open rate is, consider investing in email marketing software or services.
It Builds Trust
Email marketing revolves around the idea of trust, making it one way to build a relationship with your customers.
Using email is also a good way to establish a brand voice, and it allows you to keep your messages personal and friendly. Sending emails from time to time not only keeps your customers in the loop but it also establishes credibility.
Tips to Build Trust
Your audience should know that you’re a brand they can rely on. How can you use email marketing to achieve this?
For one, always get permission from the customer before sending emails. They should provide you with their email address voluntarily and should also have the option to opt-out of or limit future messages.
Another key way to build trust is to make the sender clear. You could use a person’s name or your company’s name.
If you promise to deliver emails on a regular basis, make sure you follow through. Keep the tone and style of your emails consistent to make them look more professional.
One benefit of email marketing services is that you can automate the process and stick to a set schedule.
You Can Reach Mobile Customers
Each year, more and more people choose to use their smartphones to access the internet, go shopping, and check their emails. On average, Americans look at their phone every twelve minutes.
Consumers are making the switch to mobile, and you need to keep up.
Even though not all consumers shop on their phones, they may look at your email. If you’re promoting a sale, this is one way to grab their attention and capture their interest.
One key tip to successful email marketing campaigns is to make sure you optimize your emails for mobile devices.
Tips to Optimize Your Emails
You want your email to grab your audience’s attention, but that isn’t always easy on a smaller screen. Here are some tips to keep in mind when writing your emails.
- Watch the subject line length (mobile shows fewer characters)
- Keep it short and scannable
- Remember not all mobile devices display images so make sure the email makes sense even without an image
- Include a compelling CTA (call to action)
- Place the CTA near the top and make it big enough to tap
You should always test your emails before sending them to see how they look.
There Are Fewer Limitations
When marketing on social media, you’re always faced with limitations like character limits. You have to change your marketing message to account for these limitations, which isn’t always easy.
When you use email, you have more freedom. You can write longer messages and create more interactive content. You can also add pictures and videos or links.
You Can Deliver Messages to a Targeted Group
Since you already have a list of subscribers and you know you have their permission to send emails, you can send targeted messages.
Email marketing services let you target a group of contacts that meet certain criteria. When using a mass email service, this helps you pick and choose subscribers that would find your message relevant.
For instance, you could send an email to a group of customers in specific areas of the country. You could also target individuals with specific interests, such as sporting goods.
This is one way to boost engagement, and it’s more effective than sending a mass email to customers that don’t fit targeted requirements.
For instance, you wouldn’t want to send an email to a customer in New York about opening a new store in California. Targeting specific groups of subscribers keeps them supplied with relevant content.
How Investing in Email Marketing Services Benefits You
Email marketing sounds complicated, but it doesn’t have to be. Start with a marketing plan and establish concrete goals that you want to meet.
Investing in email marketing companies familiar with the best practices in marketing can help take some stress off of you.
An email marketing service researches your contact list, creates campaigns, and helps you build leads. You can also keep track of your click-through and open rates.
Taking Your Business to the Next Level
Despite what some people might say, email isn’t dead. It’s one of the most affordable and profitable methods of marketing.
The key is knowing how to create a successful email marketing campaign is to send optimized, targeted messages.
We can help you take your business to the next level by developing a successful marketing strategy. To find out more about our email marketing services, reach out to us today.